Vacuum Cleaners in South Korea

2020 IMPACT

COVID-19 will not affect volume sales of vacuum cleaners, but growth in retail current value sales will slow, which may reflect the pandemic’s economic impact

Retail volume sales of vacuum cleaners will not be significantly affected by COVID-19, but there will be a significant slowdown in retail current value sales growth, which perhaps reflects the impact of the pandemic on consumer confidence. However, 2020 will see a sharp acceleration in both retail volume and current value sales of robot vacuum cleaners.

Stick vacuum cleaners dominate retail volume sales, but premium products

Stick vacuum cleaners were the top performer in vacuum cleaners during the review period as a whole and will continue to exhibit strong growth in retail volume sales during 2020. Stick vacuum cleaners now account for well over half of retail volume sales of vacuum cleaners.

LG Electronics Inc’s cordless stick vacuum cleaners help it to regain retail volume share from Dyson Korea Co Ltd

Domestic players LG Electronics Inc and Samsung Electronics Co Ltd continue to lead in vacuum cleaners in terms of retail volume share, ahead of Dyson Korea Co Ltd. Leader LG Electronics Inc saw its retail volume share increase towards the end of the review period, due in large part to the growing popularity of its cordless stick vacuum cleaners.

I dream of Gini

Yujin Robot Co Ltd’s iClebo Gini is a robotic vacuum cleaner that can clean and wipe a floor simultaneously. It has 17 sensors to detect obstacles and five cleaning modes that are suitable for different environments.

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