Vacuum Cleaners in Vietnam

PROSPECTS

Internet retailing to boost innovation within vacuum cleaners

E-commerce has always been a platform for early adopters of new technology to search and purchase new products. This is also the case within vacuum cleaners, with internet purchases being dominated by sales of innovative models such as robotic or mini size vacuum cleaners.

Cylinder vacuum cleaners still a necessary household cleaning appliance

Cylinder vacuum cleaners continued to lead volume sales in 2018 as these appliances are equipped with different cleaning heads, which can be easily changed to clean different areas in the house. Furthermore, the price of this kind of vacuum is very affordable, while the elegant design and widespread availability also boost sales.

New innovative technology attracting consumers

With increasing competition, manufacturers have added many extra features such as Nano technology to eliminate unpleasant odours and infectious agents, inverters to save electricity and a simplified design to allow for easy cleaning. Overall, vacuum cleaners are quite diverse in terms of type, shape and size.

COMPETITIVE LANDSCAPE

Japanese brands continue to lead sales

Sales in this area are led by Japanese producers, which have good relationships with retailers and offer a wide range of promotional programmes. Hitachi Asia (Vietnam) is the top player in vacuum cleaners, followed by Electrolux Vietnam and Panasonic Vietnam.

Growing competition from cheaper brands

Consumers still do not want to spend much money in this area and are thus attracted by vacuum cleaner products from Panasonic, Electrolux, LG and Samsung, which offer more competitive prices.

Housing boom boosting demand

The rise in the number of new households will boost vacuum cleaners sales over the coming years, with online players offering a special delivery service for such bulky appliances in order to attract consumers.

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