Consumers are expected to retain high standards of household hygiene over the forecast period and thus will continue to seek vacuum cleaners with strong hygiene features. Furthermore, it is expected that consumers’ income levels will gradually increase, thus there will a stronger audience willing to pay a little more for the highest quality and most effective models.
Despite more brands appearing in vacuum cleaners with various marketing activities to attract attention, the majority of consumers will continue to opt for tried and trusted brands. Popular brands usually have numerous models across different price segments to suit all budgets, along with offering numerous promotional programmes, mostly focused on e-commerce and especially during monthly sale days.
The online channel retains its important role for vacuum cleaners, for the reasons noted in the trends (wide range of products across multiple price points, many online discount offers, ease of purchase, etc). Furthermore, vacuum cleaners in one of those bulkier items which some retailers are giving less in-store space to, which also pushes consumers to make their purchases online.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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