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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Romania

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Romanians demand premium, high-performing products that save time

With rising disposable incomes and increasing product variety, vacuum cleaners registered another year of retail volume and value sales growth in 2019. Romanians are attached to their homes and home ownership in Romania is amongst the highest in Europe.

Low base and rising consumer awareness ensure strong growth for robotic vacuum cleaners in 2019

Robotic vacuum cleaners registered further strong growth in 2019 due to its low base and rising consumer awareness. Robotic vacuum cleaners’ prices mean they are still unaffordable to the majority of the Romanians; however, there is strong potential for category growth as incomes rise.

Chained specialist retailers lead distribution

Romanians tend to visit chained electronics and appliance specialist retailers, such as Altex and Flanco, to buy vacuum cleaners. These retailers carry extensive product portfolios and offer competitive prices and discounts.

COMPETITIVE LANDSCAPE

International brands’ success due to good visibility, aggressive marketing and innovation

International brands, including Rowenta, Philips, Samsung and Bosch, account for around three quarters of retail volume sales. Their success is attributable to good visibility, aggressive marketing, constant production innovation, especially within the newer emerging categories such as robotic vacuum cleaners.

Effortless and efficient products demanded

Effortless and efficient products are key areas for product innovation in line with consumers’ demands. Philips, for instance, launched SpeedPro, a cordless vacuum cleaner which offers a powerful clean.

Second manufacturing facility for Kärcher in Romania in 2020

In 2020, Kärcher will start production at its second manufacturing facility in Romania. The company launched its first facility in 2016 and the new one is set to produce other consumer appliances (currently undisclosed) besides vacuum cleaners.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Romania?
What are the major brands in Romania?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Romanians demand premium, high-performing products that save time

Low base and rising consumer awareness ensure strong growth for robotic vacuum cleaners in 2019

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands’ success due to good visibility, aggressive marketing and innovation

Effortless and efficient products demanded

Second manufacturing facility for Kärcher in Romania in 2020

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 2 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Further growth in 2019 supported by rising incomes and demand for high-quality products

Premiumisation as consumers increasingly opt for innovative products with a multitude of features

International companies lead with their extensive distribution networks, constant innovation and aggressive marketing

Chained retailers lead distribution, whilst internet retailing sees dynamic growth

Changing lifestyles and rising disposable incomes ensure further growth over the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Value 2014-2019
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 24 Sales of Small Appliances by Category: Volume 2014-2019
Table 25 Sales of Small Appliances by Category: Value 2014-2019
Table 26 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 29 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 30 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 32 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 33 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 42 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

Megatrends

Country Report

Vacuum Cleaners in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Romanians demand premium, high-performing products that save time

Low base and rising consumer awareness ensure strong growth for robotic vacuum cleaners in 2019

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands’ success due to good visibility, aggressive marketing and innovation

Effortless and efficient products demanded

Second manufacturing facility for Kärcher in Romania in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Romanians demand premium, high-performing products that save time

Low base and rising consumer awareness ensure strong growth for robotic vacuum cleaners in 2019

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands’ success due to good visibility, aggressive marketing and innovation

Effortless and efficient products demanded

Second manufacturing facility for Kärcher in Romania in 2020

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Further growth in 2019 supported by rising incomes and demand for high-quality products

Premiumisation as consumers increasingly opt for innovative products with a multitude of features

International companies lead with their extensive distribution networks, constant innovation and aggressive marketing

Chained retailers lead distribution, whilst internet retailing sees dynamic growth

Changing lifestyles and rising disposable incomes ensure further growth over the forecast period

MARKET INDICATORS

MARKET DATA

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