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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Romania

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive performance in a good economic context

The positive evolution of the country’s economy has impacted positively on demand for vacuum cleaners. As the population’s disposable incomes have continued to grow, coupled with changes in consumers’ lifestyles, volume sales of vacuum cleaners have also gone up.

Robotic vacuum cleaners performs the most dynamically

While cylinder vacuum cleaners are the norm, consumers are embracing other products as well. Robotic vacuum cleaners was the fastest-growing category in 2017, while still being only a niche.

COMPETITIVE LANDSCAPE

Famous international brands are dominating

Vacuum cleaners is dominated by famous international brands, with Romanians gravitating towards products with a good, trustworthy brand image. Samsung Electronics accounted for the largest share of volume sales in 2017.

Numerous product launches within robotic vacuum cleaners

Since robotic vacuum cleaners exhibits the most dynamic performance, brand owners are focusing on exploiting the potential of this category. Therefore, several products were launched in 2016 and 2017, with retailers’ portfolios of robotic vacuum cleaners becoming increasingly diverse.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Romania?
What are the major brands in Romania?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Positive performance in a good economic context

Robotic vacuum cleaners performs the most dynamically

COMPETITIVE LANDSCAPE

Famous international brands are dominating

Numerous product launches within robotic vacuum cleaners

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive performance in a good economic context

Robotic vacuum cleaners performs the most dynamically

COMPETITIVE LANDSCAPE

Famous international brands are dominating

Numerous product launches within robotic vacuum cleaners

Samples

Overview

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Table of Contents

Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Positive performance in a good economic context

Robotic vacuum cleaners performs the most dynamically

COMPETITIVE LANDSCAPE

Famous international brands are dominating

Numerous product launches within robotic vacuum cleaners

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

MARKET DATA

SOURCES

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