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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Romania

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vacuum cleaners on a positive growth trend

With rising disposable incomes and increasing product variety, vacuum cleaners registered another year of retail volume and value sales growth in 2018. Romanians are attached to their homes, and home ownership in Romania is among the highest in Europe.

Handheld and robotic vacuum cleaners post healthy growth rates

Products characterised by ergonomics, functionality and efficiency registered the most robust growth in retail volume terms in 2018. Handheld vacuum cleaners saw the highest increase, followed by robotic vacuum cleaners.

Chained specialist retailers lead distribution

Romanians tend to visit chained electronics and appliance specialist retailers, such as Altex and Flanco, to buy vacuum cleaners. These retailers carry extensive product portfolios and offer competitive prices and discounts.

COMPETITIVE LANDSCAPE

International brands are the preferred choice

Large international brands reign supreme as consumers are attracted to famous, trusted products perceived to offer good quality, effective products. Groupe SEB the leading player in 2018, benefits from Rowenta’s good brand image and an extensive distribution network.

Innovative vacuum cleaners fare well with local consumers

Product innovation is common within vacuum cleaners, with brand owners using new product development to differentiate their offer. For example, Rowenta has launched its Silence Force Cyclonic vacuum cleaner in Romania.

Fierce competition within robotic vacuum cleaners

Robotic vacuum cleaners offers large growth potential and more and more brand owners are trying to tap into the growing appeal of this format. The number of brands offering robotic models has increase to capture Samsung, iRobot Roomba, Hoover, Philips, Dirt Devil and Rowenta, among others.

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Samples

Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Romania?
What are the major brands in Romania?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners on a positive growth trend

Handheld and robotic vacuum cleaners post healthy growth rates

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands are the preferred choice

Innovative vacuum cleaners fare well with local consumers

Fierce competition within robotic vacuum cleaners

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance by consumer appliances

The Romanian consumer is becoming more sophisticated

The competition intensifies

Romanians prefer chained specialist retailers

Optimistic outlook for consumer appliances in Romania

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vacuum Cleaners in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vacuum cleaners on a positive growth trend

Handheld and robotic vacuum cleaners post healthy growth rates

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands are the preferred choice

Innovative vacuum cleaners fare well with local consumers

Fierce competition within robotic vacuum cleaners

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Romania - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners on a positive growth trend

Handheld and robotic vacuum cleaners post healthy growth rates

Chained specialist retailers lead distribution

COMPETITIVE LANDSCAPE

International brands are the preferred choice

Innovative vacuum cleaners fare well with local consumers

Fierce competition within robotic vacuum cleaners

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance by consumer appliances

The Romanian consumer is becoming more sophisticated

The competition intensifies

Romanians prefer chained specialist retailers

Optimistic outlook for consumer appliances in Romania

MARKET INDICATORS

MARKET DATA

SOURCES

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