At the end of the review period, robotic vacuum cleaners was still registering double-digit volume growth as category sales continued to increase from a low base. While still essentially a niche category, robotic vacuum cleaners is expected to shake off its niche status during the forecast period to emerge as a mainstream category of vacuum cleaners.
The increasing consumer interest in more innovative types of vacuum cleaners that was seen in Romania towards the end of the review period is slated to remain a major trend during the forecast period as well. As income levels rise and consumers become more sophisticated, demand for vacuum cleaners is expected to increasingly coalesce around models that offer genuine advantages over the standard types of appliances that previously dominated category sales.
One of the most important trends that is expected to have an influence on the competitive environment in vacuum cleaners during the forecast period is the increasingly intense development of private label in the category. The background to this trend is the shift that has been seen in the retailing of consumer appliances generally, including vacuum cleaners, towards large, chained electronics and appliance specialist retailers.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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