Due to COVID-19 and enforced home seclusion vacuum cleaners saw strong growth momentum during the pandemic, as consumers wanted to find quick and easy ways to clean that would allow them to concentrate on their work and studies. Moreover, the introduction of cyclone technology helped drive the switch towards more modern and up-to-date appliances with this technology seen to be highly effective at cleaning.
Robotic vacuum cleaners is set to continue recording steady growth in retail volume terms over the forecast period, going against the general trend in vacuum cleaners. This growth is largely based on the low penetration of these products, combined with the widespread promotional activity that is expected to take place as competition among the brands operating in this category increases.
When it comes to online sales, brands will likely continue to focus on juggling their distribution between direct to consumer sales and selling their products on e-commerce marketplaces. Meanwhile, when it comes to store-based sales they will likely continue to spread sales between their own branded stores and third party appliances and electronics specialists.
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A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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