Due in part to the category having a relatively low sales base, vacuum cleaners is projected to continue recording strong growth in retail volume and value terms (at constant 2022 prices) over the forecast period. Affluent households in the country’s larger cities such as Jakarta and Surabaya and the expected increase in property targeted at middle- to upper-income consumers will likely also continue to drive growth, with these consumers expected to increasingly appreciate the benefits of vacuum cleaners when cleaning their decorative carpets.
Innovation is expected to help create increased demand for vacuum cleaners over the forecast period. It is likely that innovation will focus on offering health benefits and convenience, with Indonesian consumers becoming increasingly aware about the need to maintain a clean home that is free from dust and other allergens.
Robotic vacuum cleaners only started to appear in Indonesia during the review period, but these products have been seeing dynamic growth during the pandemic with this pattern continuing in 2022. This growth is mainly being driven by Chinese brands such as Xiaomi, Ecovacs, and Roborock which are providing slightly more accessible prices.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.See All of Our Definitions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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