Executive Summary

Feb 2019
PROSPECTS
Demand for vacuum cleaners for household use grows in Indonesia

Vacuum cleaners is seeing rapid penetration in Asia, including Indonesia. Vacuum cleaners are home cleaning appliances for middle- to high-income consumers and commonly used by people in urban areas.

Modern channels cover the main distribution of vacuum cleaners, while TV homeshopping increases brand awareness

People in urban areas usually shop for vacuum cleaners at home and garden specialist retailers such as Mitra 10, Ace Hardware, and Courts, or modern electronics and appliance specialist retailers such as Best Denki and Electronic City. Modern channels are responsible for most of the distribution, since demand for vacuum cleaners is relatively high in urban areas.

Robotic vacuum cleaners are expensive for most people

Sales of robotic vacuum cleaners are in a niche in Indonesia due to their high price and consumers’ lack of product knowledge. This product type targets high-end consumers who are aware of technological advances.

COMPETITIVE LANDSCAPE
Electrolux is a leading brand, especially in stick vacuum cleaners

Electrolux is known as a premium European brand for consumer appliances. Indonesians perceive European brands very positively, believing them to be more durable and of better quality.

Premium vacuum cleaners enter the competition

If Tesla is a “future” brand for cars, Dyson is the “Tesla” of the vacuum cleaner industry. Dyson makes premium vacuum cleaners in the UK.

Robotic vacuum cleaners made in China receive a positive response, with Samsung leading the premium segment

In robotic vacuum cleaners, products made in China dominate sales. Several brands such as Xiaomi, Chuwi, Ecovacs, and Seebest have been received positively in Indonesia due to their more acceptable price tag.

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Vacuum Cleaners in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Indonesia?
  • What are the major brands in Indonesia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Vacuum Cleaners in Indonesia - Category analysis

HEADLINES

PROSPECTS

Demand for vacuum cleaners for household use grows in Indonesia
Modern channels cover the main distribution of vacuum cleaners, while TV homeshopping increases brand awareness
Robotic vacuum cleaners are expensive for most people

COMPETITIVE LANDSCAPE

Electrolux is a leading brand, especially in stick vacuum cleaners
Premium vacuum cleaners enter the competition
Robotic vacuum cleaners made in China receive a positive response, with Samsung leading the premium segment

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Shifting spending patterns and taxes cause a downturn in consumer appliances
Indonesian consumer appliances industry controlled by other countries: Important role of the dollar and the necessity of SNI regulation
Japan and Korea lead, European brands penetrate, and local brands stand strong
Modern and traditional retail channels retain a large portion of distribution, while construction and internet channels penetrate rapidly
Indonesia’s massive young population is the potential consumer base and premium brands penetrate

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources