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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Colombia

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Reduction in the number of domestic staff to support growth

Unlike many consumer appliances in 2017, which faced significant declines due to the economic slowdown, vacuum cleaners recorded retail volume growth. In the second half of 2016, domestic staff began to enjoy full labour rights in the country, making it much more expensive to hire domestic help than previously and hence many households were unable to continue employing domestic staff and had to resource to practical solutions to ease the cleaning chores.

Increasing disposable incomes to support growth of robotic vacuum cleaners

Robotic vacuum cleaners is expected to record the strongest retail volume growth over the forecast period, albeit from a low base. Sales will likely remain concentred among the very high-end segment due to the high prices and innovative features such as mobile support, self-charging and mapping abilities.

The increasing number of pets and desire for improved air quality to support growth

Vacuum cleaners is a segmented category, offering a variety of sizes and capacities to clean large surfaces within a home. Growth can be attributed to the increasing number of pets in households and a focus on indoor air quality.

COMPETITIVE LANDSCAPE

Electrolux retains its strong lead

Electrolux Home Products France remained the clear leader in vacuum, cleaners in 2017.The player has been present in the market for more than 50 years and was first known for its vacuum cleaners.

Rayovac Varta boosts sales of its Black+Decker brand

Rayovac Varta is the second most important player in vacuum cleaners with its Black+Decker brand. The success of Black+Decker is largely due to its Cyclonic model.

International brands dominate

Despite the development of private label in other categories, it holds a marginal share in vacuum cleaners. The affordable prices of dominant brands such as Electrolux or Black+Decker is a significant constraint on the development of private label.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Colombia?
What are the major brands in Colombia?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Colombia - Category analysis

HEADLINES

PROSPECTS

Reduction in the number of domestic staff to support growth

Increasing disposable incomes to support growth of robotic vacuum cleaners

The increasing number of pets and desire for improved air quality to support growth

COMPETITIVE LANDSCAPE

Electrolux retains its strong lead

Rayovac Varta boosts sales of its Black+Decker brand

International brands dominate

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Reduction in the number of domestic staff to support growth

Increasing disposable incomes to support growth of robotic vacuum cleaners

The increasing number of pets and desire for improved air quality to support growth

COMPETITIVE LANDSCAPE

Electrolux retains its strong lead

Rayovac Varta boosts sales of its Black+Decker brand

International brands dominate

Samples

Overview

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Table of Contents

Vacuum Cleaners in Colombia - Category analysis

HEADLINES

PROSPECTS

Reduction in the number of domestic staff to support growth

Increasing disposable incomes to support growth of robotic vacuum cleaners

The increasing number of pets and desire for improved air quality to support growth

COMPETITIVE LANDSCAPE

Electrolux retains its strong lead

Rayovac Varta boosts sales of its Black+Decker brand

International brands dominate

CATEGORY DATA

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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