Vacuum Cleaners in Colombia

PROSPECTS

Innovation will likely become more prominent due to new regulations

Manufacturers are urging consumers to buy powerful vacuum cleaners but like with most household appliances they are instead demanding and choosing energy-efficient models as this the simplest way to reduce energy bills. According to the European Commission, vacuum cleaners using more than 900W and emitting more than 80 decibels will be banned when stocks run out, while the previous regulation allowed up to 1600W.

Affordable models will attract new consumers

Robotic vacuum cleaners is expected to remain a niche product given the higher unit prices of these products when compared to standard vacuum cleaners, despite the dynamic growth the category achieved over the forecast period. Connectivity has been one of the key innovation trends in robotic vacuum cleaners.

Compact solutions should drive category growth

Consumers are looking for efficient, practical and affordable vacuum cleaners. Compact vacuum cleaners are the most common offering found, with consumers living in increasingly smaller spaces.

COMPETITIVE LANDSCAPE

Electrolux leads

Electrolux Home Products France SA remains the leading player in vacuum cleaners with a wide variety of products in cylinder and stick vacuum cleaners. Electrolux has reached a premium positioning due to its innovative technologies, compact designs, and the power and suction of its vacuum cleaners.

iRobot leads robotic vacuum cleaners

Being that iRobot Roomba was the first model to appear in the category, it is also the most valued brand by consumers especially for its wide range of functionalities and its complete offering. The iRobot Roomba brand can not only can be set to clean floors when nobody is at home, but it also recharges automatically and notifies the user when it is full and needs to be emptied.

New players should add dynamism to the category

Electrónica Steren SA de CV, a Mexican franchise which commercialises electronics and appliances has launched its robotic vacuum cleaners at a more affordable price range. With four stores in Bogota, its national coverage remains limited with the company’s reputation in the country still developing.

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