Vacuum Cleaners in Colombia

PROSPECTS

New regulations increase urgency of innovation

The review period saw a concerted effort from manufacturers to push consumers to buy powerful vacuum cleaners. However, as with most consumer appliances, the demand is instead shifting towards energy-efficient models as the simplest way to reduce energy bills.

Robotic vacuum cleaners broaden appeal with more affordable options

Robotic vacuum cleaners saw a boost to volume sales, enjoying growing popularity within Colombia. However, despite the dynamic growth achieved over the review period, robotic vacuum cleaners remains a niche product in 2019, given the higher unit prices of these products when compared to standard vacuum cleaners.

Growth is driven by desire for compact cleaners

Consumers continue to demand efficient, practical and affordable vacuum cleaners. Compact vacuum cleaners are the most common option, with consumers living in increasingly smaller spaces.

COMPETITIVE LANDSCAPE

Electrolux continues to lead but faces growing competition from handheld options

Electrolux Home Products France SA remains the leading player in vacuum cleaners with a wide variety of products in cylinder and stick vacuum cleaners. Electrolux has reached a premium positioning due to its innovative technologies, compact designs and the power and suction of its vacuum cleaners.

iRobot leads robotic vacuum cleaners due to current lack of competition

iRobot Roomba was the first model to appear in robotic vacuum cleaners, and remains the most valued brand by consumers, especially for its wide range of functionalities and its complete offering. The iRobot Roomba brand can not only clean floors when nobody is at home, but it also recharges automatically and notifies the user when it is full and needs emptying.

New players look set to invigorate robotic vacuum cleaners

Electrónica Steren SA de CV, a Mexican franchise which offers consumer electronics and appliances, has launched its robotic vacuum cleaners at a more affordable price range. With four stores in Bogota, its national coverage remains limited as the company’s reputation in the country still developing.

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