Vacuum cleaners typically sees modest growth overall in Colombia, due to many homes in the country having ceramic or polished porcelain tile flooring as opposed to carpet flooring, whereby consumers prefer to use brooms, mops and multi-purpose cleaners with strong fragrances. This method of cleaning floors is considered to be the most affordable and effective, therefore vacuum cleaners are generally not considered to be essential items.
Robotic vacuum cleaners shows the strongest growth in 2020, which is partly driven by the fact the higher competition in the sub-category is ultimately set to drive down average unit prices over the forecast period. Players entering the category engage in fierce discounting activity, with even private label players such as Kalley offering options such as its two-in-one private label model at an entry-level price point, which offers six modes and anti-drop and anti-shock sensors.
Electrolux Home Products France SA maintains its lead in vacuum cleaners in 2020, along with growing its shares. The player’s success is thanks to its strong portfolio and exceptional reputation for quality, along with its constant innovation in new products.
Robotic vacuum cleaners is expected to continue its strong growth over the forecast period, thanks to ongoing penetration, intense promotions, and heightened competition as more players enter the category. Whilst the leading iRobot Roomba brand is not expected to be directly challenged due to the strength of its shares in the category, the increasing number of models being launched will help boost robotic vacuum cleaners further over the forecast period – especially so regarding the influx of more affordable models which are becoming available.
Cylinder vacuum cleaners, which is the largest volume category in standard vacuum cleaners, is set to be driven by a continuing shift to bagless models over the forecast period. This is a trend which has been growing in recent years, boosted by new product launches and promotional activities, and such variants are proving to be popular with consumers thanks to their ease of use.
Upright vacuum cleaners is set to see declining sales over the forecast period, with wet and dry vacuum cleaners also facing some challenges (to a lesser degree). This is due to their full-size plug-in formats, which show no innovation and are less flexible and more cumbersome than other, more modern, variants.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Vacuum Cleaners research and analysis database.
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