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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Colombia

32 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation will likely become more prominent due to new regulations

Manufacturers are urging consumers to buy powerful vacuum cleaners but like with most household appliances they are instead demanding and choosing energy-efficient models as this the simplest way to reduce energy bills. According to the European Commission, vacuum cleaners using more than 900W and emitting more than 80 decibels will be banned when stocks run out, while the previous regulation allowed up to 1600W.

Affordable models will attract new consumers

Robotic vacuum cleaners is expected to remain a niche product given the higher unit prices of these products when compared to standard vacuum cleaners, despite the dynamic growth the category achieved over the forecast period. Connectivity has been one of the key innovation trends in robotic vacuum cleaners.

Compact solutions should drive category growth

Consumers are looking for efficient, practical and affordable vacuum cleaners. Compact vacuum cleaners are the most common offering found, with consumers living in increasingly smaller spaces.

COMPETITIVE LANDSCAPE

Electrolux leads

Electrolux Home Products France SA remains the leading player in vacuum cleaners with a wide variety of products in cylinder and stick vacuum cleaners. Electrolux has reached a premium positioning due to its innovative technologies, compact designs, and the power and suction of its vacuum cleaners.

iRobot leads robotic vacuum cleaners

Being that iRobot Roomba was the first model to appear in the category, it is also the most valued brand by consumers especially for its wide range of functionalities and its complete offering. The iRobot Roomba brand can not only can be set to clean floors when nobody is at home, but it also recharges automatically and notifies the user when it is full and needs to be emptied.

New players should add dynamism to the category

Electrónica Steren SA de CV, a Mexican franchise which commercialises electronics and appliances has launched its robotic vacuum cleaners at a more affordable price range. With four stores in Bogota, its national coverage remains limited with the company’s reputation in the country still developing.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Colombia?
What are the major brands in Colombia?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Colombia - Category analysis

HEADLINES

PROSPECTS

Innovation will likely become more prominent due to new regulations

Affordable models will attract new consumers

Compact solutions should drive category growth

COMPETITIVE LANDSCAPE

Electrolux leads

iRobot leads robotic vacuum cleaners

New players should add dynamism to the category

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Innovation and dynamism expected from consumer appliances

Energy-efficiency and wellness are two key sales drivers

Private label proving increasingly competitive

Omnichannel strategies shaping the retail landscape

Positive outlook for the future

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Vacuum Cleaners in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation will likely become more prominent due to new regulations

Affordable models will attract new consumers

Compact solutions should drive category growth

COMPETITIVE LANDSCAPE

Electrolux leads

iRobot leads robotic vacuum cleaners

New players should add dynamism to the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Colombia - Category analysis

HEADLINES

PROSPECTS

Innovation will likely become more prominent due to new regulations

Affordable models will attract new consumers

Compact solutions should drive category growth

COMPETITIVE LANDSCAPE

Electrolux leads

iRobot leads robotic vacuum cleaners

New players should add dynamism to the category

CATEGORY DATA

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Innovation and dynamism expected from consumer appliances

Energy-efficiency and wellness are two key sales drivers

Private label proving increasingly competitive

Omnichannel strategies shaping the retail landscape

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

SOURCES

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