Vacuum Cleaners in Colombia

2020 IMPACT

Vacuum cleaners faces challenges from lack of carpeting in Colombian homes, thus players innovate to offer new multifunctional models

Vacuum cleaners typically sees modest growth overall in Colombia, due to many homes in the country having ceramic or polished porcelain tile flooring as opposed to carpet flooring, whereby consumers prefer to use brooms, mops and multi-purpose cleaners with strong fragrances. This method of cleaning floors is considered to be the most affordable and effective, therefore vacuum cleaners are generally not considered to be essential items.

Robotic vacuum cleaners increase in popularity thanks to increase in lower-priced private label models

Robotic vacuum cleaners shows the strongest growth in 2020, which is partly driven by the fact the higher competition in the sub-category is ultimately set to drive down average unit prices over the forecast period. Players entering the category engage in fierce discounting activity, with even private label players such as Kalley offering options such as its two-in-one private label model at an entry-level price point, which offers six modes and anti-drop and anti-shock sensors.

Electrolux maintains top place thanks to reputation for high quality, which iRobot Roomba remains unchallenged in robotic models

Electrolux Home Products France SA maintains its lead in vacuum cleaners in 2020, along with growing its shares. The player’s success is thanks to its strong portfolio and exceptional reputation for quality, along with its constant innovation in new products.

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