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Learn moreJan 2021
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In the review period, vacuum cleaners saw some years of slow retail volume growth and some of slow decline. However, in 2020 the category saw its strongest fall in sales for many years.
The share growth of robotic vacuum cleaners throughout the review period was fuelled by demand for convenience amongst busy consumers, particularly as more women, who previously carried out most household tasks, entered paid employment. Consequently, there was considerable potential for appliances that reduced the time spent on household chores such as cleaning.
Panasonic Corp remained the leading player in vacuum cleaners in retail volume terms in 2020, supported by the company’s high levels of brand recognition and trust amongst Japanese consumers. However, it experienced share decline for yet another year in 2020, as despite its share growth within robotic vacuum cleaners, its core cylinder vacuum cleaners lost out to the rapid expansion of stick vacuum cleaners.
The lightest ever stick vacuum cleaner from Dyson was released in October 2020, the Dyson Micro 1.5kg.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Japan market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.