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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Japan

31 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Busier urban lifestyles encourage ‘on-demand’ cleaning instead of cleaning routines

The lifestyles of Japanese consumers, especially those residing in urban areas like Tokyo and Osaka, are becoming very busy with work and hobbies. This change in lifestyles is particularly evident for females aged between 15 and 64, whose employment rate has reached 68% in Japan, an eight percent point increase in the last 10 years, according to Euromonitor International Consumers’ data.

The improved sensing system on smart robotic vacuum cleaners might reignite the category

Japan remains the world’s third largest market for robotic vacuum cleaners, but the growth rate has slowed in comparison with other countries. The limited living space typical of Japanese households, especially single-person households, serves as a challenge for robotic vacuum cleaner manufacturers.

COMPETITIVE LANDSCAPE

Panasonic increases share

Panasonic retained top spot in the Japanese vacuum cleaners category in 2017, raising its volume share by one percentage point to 27% during the year. In common with several of its major rivals, Panasonic benefited from strong brand recognition, supported by aggressive marketing, and considerable R&D resources in a market seeing a notable shift towards newer, lightweight models.

Dyson maintains strong growth

Dyson was the fastest-growing player in vacuum cleaners in 2017, with volumes up by 4%. The company notably now sells more of its lightweight, battery-operated vacuum cleaners than its traditional vacuum cleaners, which have proven extremely popular in large Asian cities, where small, hard-floored apartments are common.

iRobot takes control

The leading player in robotic vacuum cleaners, iRobot Japan, completed the acquisition of the iRobot-related distribution business of Sales On Demand Corporation based in Tokyo in April 2017. The move is intended to enhance iRobot’s capacity to maintain and develop its strong position in the increasingly competitive robotic vacuum cleaners category in Japan by giving it direct control of activities such as “sales, marketing, branding, channel relationships and customer service”, while also providing it with a workforce with established knowledge of both iRobot and the Japanese market.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Japan?
What are the major brands in Japan?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Japan - Category analysis

HEADLINES

PROSPECTS

Busier urban lifestyles encourage ‘on-demand’ cleaning instead of cleaning routines

The improved sensing system on smart robotic vacuum cleaners might reignite the category

COMPETITIVE LANDSCAPE

Panasonic increases share

Dyson maintains strong growth

iRobot takes control

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Modest growth in 2017

Market influenced by greater female participation in workforce

Panasonic extends lead

Panasonic Extends Lead

Challenging times ahead

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Busier urban lifestyles encourage ‘on-demand’ cleaning instead of cleaning routines

The improved sensing system on smart robotic vacuum cleaners might reignite the category

COMPETITIVE LANDSCAPE

Panasonic increases share

Dyson maintains strong growth

iRobot takes control

Samples

Overview

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Table of Contents

Vacuum Cleaners in Japan - Category analysis

HEADLINES

PROSPECTS

Busier urban lifestyles encourage ‘on-demand’ cleaning instead of cleaning routines

The improved sensing system on smart robotic vacuum cleaners might reignite the category

COMPETITIVE LANDSCAPE

Panasonic increases share

Dyson maintains strong growth

iRobot takes control

CATEGORY DATA

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Modest growth in 2017

Market influenced by greater female participation in workforce

Panasonic extends lead

Panasonic Extends Lead

Challenging times ahead

MARKET INDICATORS

MARKET DATA

SOURCES

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