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Country Report

Vacuum Cleaners in

Vacuum Cleaners in Japan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decline as consumers save rather than spend in an uncertain environment

In the review period, vacuum cleaners saw some years of slow retail volume growth and some of slow decline. However, in 2020 the category saw its strongest fall in sales for many years.

Robotic vacuum cleaners are valued for a quick clean

The share growth of robotic vacuum cleaners throughout the review period was fuelled by demand for convenience amongst busy consumers, particularly as more women, who previously carried out most household tasks, entered paid employment. Consequently, there was considerable potential for appliances that reduced the time spent on household chores such as cleaning.

Hitachi closes in on Panasonic

Panasonic Corp remained the leading player in vacuum cleaners in retail volume terms in 2020, supported by the company’s high levels of brand recognition and trust amongst Japanese consumers. However, it experienced share decline for yet another year in 2020, as despite its share growth within robotic vacuum cleaners, its core cylinder vacuum cleaners lost out to the rapid expansion of stick vacuum cleaners.

Dyson targets small Japanese homes with a lighter model

The lightest ever stick vacuum cleaner from Dyson was released in October 2020, the Dyson Micro 1.5kg.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in Japan?
What are the major brands in Japan?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline as consumers save rather than spend in an uncertain environment

Robotic vacuum cleaners are valued for a quick clean

Hitachi closes in on Panasonic

Dyson targets small Japanese homes with a lighter model

Chart 1 Dyson Micro 1.5kg, launched October 2020

RECOVERY AND OPPORTUNITIES

Long-term decline expected due to maturity

No obvious path for product development in stick vacuum cleaners

Expanding the consumer base for robotic vacuum cleaners

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 2 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vacuum Cleaners in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decline as consumers save rather than spend in an uncertain environment

Robotic vacuum cleaners are valued for a quick clean

Hitachi closes in on Panasonic

Dyson targets small Japanese homes with a lighter model

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Vacuum Cleaners in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline as consumers save rather than spend in an uncertain environment

Robotic vacuum cleaners are valued for a quick clean

Hitachi closes in on Panasonic

Dyson targets small Japanese homes with a lighter model

RECOVERY AND OPPORTUNITIES

Long-term decline expected due to maturity

No obvious path for product development in stick vacuum cleaners

Expanding the consumer base for robotic vacuum cleaners

CATEGORY DATA

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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