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Learn moreFeb 2019
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Stick vacuum cleaners saw year-on-year volume growth throughout the review period, including a double-digit increase in 2018, while cylinder vacuum cleaners saw significant declines. As a result, cylinder vacuum cleaners, “the” vacuum cleaner type in Japan for a long time, saw its volumes exceeded by stick vacuum cleaners for the first time in 2018.
Cleaning floors has been a time-consuming chore for many Japanese people, with the fact that people take off their shoes at the entrance of their houses and walk directly on floors increasing concern that floors, whether made of wood, plastic or tatami, should be clean. Many housewives use vacuum cleaners every day to keep floors clean.
One of the major reasons that robotic vacuum cleaners has been struggling to increase share is the high price commanded by products in the category. It is not rare to see a robotic vacuum cleaner retailing at more than JPY100,000.
Dyson is increasing its share of standard vacuum cleaners volumes with its flagship cordless stick vacuum cleaner products. Dyson is succeeding in positioning itself as a premium brand in vacuum cleaners like Apple in smartphones and computers.
Dyson may face a challenge from SharkNinja, known as Dyson killer in the US, which released its Shark branded vacuum cleaners in Japan in 2018. However, a typical Japanese reaction to a Shark stick vacuum cleaner is that it is too big and clumsy for Japanese people and homes.
In the robotic vacuum cleaners category, iRobot remains far ahead of rivals in terms of volume share. For some people, its Roomba brand is synonymous with robotic vacuum cleaners, as Dyson is for cordless stick vacuum cleaners.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.