Vacuum Cleaners in Mexico

PROSPECTS

Moderate growth despite the launch of advanced new products

Vacuum cleaners continues to record positive sales growth, although growth rates in 2018 were more moderate than in previous years. This was mainly because of political and economic instability during the first half of the year.

Variety stores remains the leading sales channel for vacuum cleaners

Variety stores remains the most important retail channel for sales of vacuum cleaners, followed by hypermarkets. These two channels continue to benefit from consumer demand for retail outlets that offer a very wide range of products at reasonable prices.

Robotic vacuum cleaners expected to continue recording positive sales growth

iRobot México remains the country’s most important manufacturer of robotic vacuum cleaners, dominating sales with the iRobot brand. Although robotic vacuum cleaners is still a niche category, it is expected to continue recording rising sales over the forecast period.

COMPETITIVE LANDSCAPE

Koblenz Electrica SA de CV maintains its leadership in vacuum cleaners

Koblenz Eléctrica SA de CV remained the leading player in vacuum cleaners in 2018, dominating sales due to the popularity of the Koblenz brand. The brand is of Mexican origin and is present in numerous different retail channels, which supports its popularity.

Innovative features continue to attract consumers

Many of the vacuum cleaners currently available in Mexico offer updated features and modern technologies. For instance, many of them are lightweight, easy to use and more hygienic in that they are more powerful and with stronger dust filters.

Dyson brings more convenience to vacuum cleaners in Mexico

Dyson is an increasingly important brand in the category and the main promise of the Dyson vacuum cleaner is its advanced design, which includes being without cords, bags, or hoses. This makes them similar to brooms rather than traditional vacuum cleaners.

Files are delivered directly into your account within a few minutes of purchase.