Vacuum Cleaners in Mexico

PROSPECTS

Limited appeal among consumers keeps sales quite static

Vacuum cleaners continues to record positive sales growth, although volume rises remain quite low. Many Mexican consumers have no interest in vacuum cleaners as they believe that these types of product are only suitable for homes that have rugs or carpets throughout, and they do not perceive that they have additional benefits for people who have homes with tiled, stone or other hard-material floors.

Futuristic robotic vacuum cleaners are impressing Mexicans

Robotic vacuum cleaners have been trending in Mexico during recent years, with more brands emerging in this hi-tech category. The iRobot Roomba brand was the first in the country, followed by Koblenz, Ecovacs, Deebot, Xiaomi, PureClean and Teepao.

Players selling via internet retailing could clean up

Variety stores remains the most important retail channel for sales of vacuum cleaners, followed by hypermarkets. These two channels continue to benefit from consumer demand for retail outlets that offer a very wide range of products at reasonable prices.

COMPETITIVE LANDSCAPE

Koblenz has a big lead in vacuum cleaners

Koblenz Electrica SA de CV remained the leading player in vacuum cleaners in 2019, dominating sales due to the popularity of the Koblenz brand. The brand is of Mexican origin and is present in numerous different retail channels, which supports its popularity.

Dyson pulls the cord on convention

Dyson is an increasingly important brand in the category and the main value proposition of the Dyson vacuum cleaner is its advanced design, which includes being without cords, bags or hoses. This makes the models similar to brooms rather than traditional vacuum cleaners.

Models are becoming lighter and their technology more intelligent

Many of the vacuum cleaners currently available in Mexico offer updated features and modern technologies. For instance, many of them are lightweight, easy to use and more hygienic in that they are more powerful and with stronger dust filters.

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