Vacuum Cleaners in Mexico

2020 IMPACT

COVID-19 undermines demand growth for vacuum cleaners, particularly handheld and stick models, as consumers rein in their discretionary spending

Retail volume sales of vacuum cleaners declined for the first time in more than a decade during 2020. This was due to the economic impact of COVID-19, which made many consumers more cautious – leading them to save more and spend less.

COVID-19 slows but does not derail growth in demand robotic vacuum cleaners, as busy consumers value the convenience they offer

Robotic vacuum cleaners exhibited the highest rate of retail volume sales growth in vacuum cleaners during the review period, and while the pandemic did impact demand for these appliances during 2020, retail volume sales continued to grow. Convenience is their main selling point, as they enable consumers to get on with other things while their floors are being cleaned.

Koblenz Electrica SA de CV remains dominant but faces increased competition from premium brands like Dyson

Domestic player Koblenz Electrica SA de CV remained the dominant player in vacuum cleaners in 2020. Mexican consumers are extremely familiar with the Koblenz brand and generally regard it as offering high quality at an affordable price.

iRobot launches a vacuum cleaner that cleans up after itself

iRobot México’s iRobot Roomba i7+ is positioned a luxury vacuum cleaner that ‘cleans up after itself,’ as its automatic dirt disposal base makes cleaning the appliance a weekly or monthly task, rather than a daily one. It has a three-phase cleaning system and dual rubber brushes to provide powerful cleaning and is guided by smart mapping technology that learns, maps and adapts to every room.

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