Executive Summary

Feb 2019
PROSPECTS
Stick vacuum cleaners take over the standard segment

Wireless stick vacuum cleaners have risen dramatically, especially the Dyson stick vacuum cleaner, and are increasing their share of sales. The success of this product is driven by several factors: first, its obvious convenience and space efficiency, as well as the ease of use on a daily basis.

Social media boosts sales of stick vacuum cleaners

Social media has been an important success driver of stick vacuum cleaners as consumers share their opinions on their purchases. Moreover, consumers often organise buying groups through social media in order to purchase the products at a lower price.

New player in robotic vacuum cleaners

Robotic vacuum cleaners is on the decline, as during the review period the country was flooded with low-priced brands that produced low functionality and effectiveness. This caused consumers to abandon robotic vacuum cleaners, while those who still seek a robotic product were willing to spend larger sums for higher-priced models that are reliable and with proven results, thereby strengthening the leading, well-established brands.

COMPETITIVE LANDSCAPE
Dyson Appliances strengthens its category lead in 2018

Dyson Appliances rapidly gained share in 2018 thanks to the rise of stick vacuum cleaners and its dominance in the category. Dyson products are well known for their quality and effectiveness, and combined with their modern, sleek design, have become a desirable appliance for consumers’ homes.

Share loss for Brimag Digital Age due to growing competition in robotic vacuum cleaners

Brimag Digital Age is another strong player in this category, although its share declined in 2018 over the previous year. The company is present with the LG and Graetz brands, both of which lost share at the end of the review period.

Xiaomi launches robotic vacuum cleaners

As the Xiaomi brand only entered robotic vacuum cleaners in 2018, it is still a relatively new brand in the country. However, it is rapidly gaining recognition thanks to its presence in value-for-money smartphones.

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Vacuum Cleaners in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Israel?
  • What are the major brands in Israel?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Vacuum Cleaners in Israel - Category analysis

HEADLINES

PROSPECTS

Stick vacuum cleaners take over the standard segment
Social media boosts sales of stick vacuum cleaners
New player in robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Dyson Appliances strengthens its category lead in 2018
Share loss for Brimag Digital Age due to growing competition in robotic vacuum cleaners
Xiaomi launches robotic vacuum cleaners

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Israel - Industry Overview

EXECUTIVE SUMMARY

Changes in the housing market impact demand for major appliances
Customs taxes cancelled in several categories
Brimag Digital Age leads consumer appliances
Slow growth for internet retailing due to an abundance of bricks-and-mortar outlets
Slower growth in the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources