Stick and handheld vacuum cleaners continued to gain popularity in Hong Kong in 2018, thanks in part to growing interest in recent new launches from renowned brands like Dyson, Panasonic and Philips. However, cylinder vacuum cleaners continued to account for the largest share of total vacuum cleaners retail volume sales.
Stick vacuum cleaners is projected to be the most dynamic category in retail volume growth terms over the forecast period. Consumers in Hong Kong are showing an increasing preference for stick vacuum cleaners due to their convenience and compact designs, which make them ideally suited to smaller living spaces.
Robotic vacuum cleaners posted relatively weak growth in retail volume sales in 2018 as consumers shifted towards stick and handheld products. Robotic products are more expensive than stick vacuum cleaners, and provide inferior cleaning results as compared to other formats such as cylinder vacuum cleaners.
International players such as Philips, Electrolux and Panasonic continued to dominate vacuum cleaners in Hong Kong in 2018 thanks to their strong brand images and wide product ranges. Philips remained the leading brand in volume terms due to its longstanding reputation for offering good quality products at affordable prices.
Despite the dominance of major international brands, a number of smaller players managed to gain ground in vacuum cleaners in Hong Kong towards the end of the review period. These included Dyson, which continued to successfully leverage its brand image to attract consumers looking for vacuum cleaners with more stylish and innovative designs.
Vacuum cleaners in Hong Kong is highly competitive, with several major players vying for the attention of consumers. This continued to encourage new launches and investment in marketing campaigns within the category over 2017-2018.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Hong Kong, China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.