Executive Summary

Feb 2019
PROSPECTS
Cylinder vacuum cleaners remains the largest category

Stick and handheld vacuum cleaners continued to gain popularity in Hong Kong in 2018, thanks in part to growing interest in recent new launches from renowned brands like Dyson, Panasonic and Philips. However, cylinder vacuum cleaners continued to account for the largest share of total vacuum cleaners retail volume sales.

Stick vacuum cleaners expected to show the fastest development over 2018-2023

Stick vacuum cleaners is projected to be the most dynamic category in retail volume growth terms over the forecast period. Consumers in Hong Kong are showing an increasing preference for stick vacuum cleaners due to their convenience and compact designs, which make them ideally suited to smaller living spaces.

Demand for robotic vacuum cleaners slows in 2018

Robotic vacuum cleaners posted relatively weak growth in retail volume sales in 2018 as consumers shifted towards stick and handheld products. Robotic products are more expensive than stick vacuum cleaners, and provide inferior cleaning results as compared to other formats such as cylinder vacuum cleaners.

COMPETITIVE LANDSCAPE
Philips remains the leading brand in vacuum cleaners

International players such as Philips, Electrolux and Panasonic continued to dominate vacuum cleaners in Hong Kong in 2018 thanks to their strong brand images and wide product ranges. Philips remained the leading brand in volume terms due to its longstanding reputation for offering good quality products at affordable prices.

Stylish designs and low prices help smaller players to make gains

Despite the dominance of major international brands, a number of smaller players managed to gain ground in vacuum cleaners in Hong Kong towards the end of the review period. These included Dyson, which continued to successfully leverage its brand image to attract consumers looking for vacuum cleaners with more stylish and innovative designs.

Intense competition continues to fuel innovation

Vacuum cleaners in Hong Kong is highly competitive, with several major players vying for the attention of consumers. This continued to encourage new launches and investment in marketing campaigns within the category over 2017-2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Vacuum Cleaners in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Cylinder vacuum cleaners remains the largest category
Stick vacuum cleaners expected to show the fastest development over 2018-2023
Demand for robotic vacuum cleaners slows in 2018

COMPETITIVE LANDSCAPE

Philips remains the leading brand in vacuum cleaners
Stylish designs and low prices help smaller players to make gains
Intense competition continues to fuel innovation

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Replacement cycles continue to drive demand within consumer appliances
International brands dominate consumer appliances in Hong Kong
Distribution still concentrated in store-based channels
Producers and sellers now liable for appliance disposal costs
Affordable brands from mainland China set to gain traction in Hong Kong

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources