Demand for vacuum cleaners remained relatively robust in the face of the economic shock of COVID-19 during 2020, but retail volume sales growth did slow to its lowest rate in eight years. Demand for vacuum cleaners was supported by the fact that the pandemic heightened the interest of local consumers in maintaining a clean home in order to minimise the risk of contagion.
Dyson Ltd has emerged as a small, but significant presence in vacuum cleaners in Saudi Arabia. Despite the fact that the distribution of this brand remains limited to Virgin Megastore outlets in Riyadh, Jeddah and Dammam and Red Sea electronics and appliance stores, awareness of Dyson is quite high, particularly among affluent consumers, many of whom perceive it as being at the cutting edge of both design and technological development.
Retail volume sales of robotic vacuum cleaners remain very low in Saudi Arabia, and they declined sharply during 2020. For many affluent consumers, they are a secondary vacuum cleaning appliance, making demand for them particularly vulnerable to economic shocks.
Retail volume sales of vacuum cleaners will continue to exhibit moderate growth over the course of the forecast period. Despite the growing popularity of stick vacuum cleaners from the likes of Dyson Ltd, cylinder vacuum cleaners will remain the top performer in terms of retail volume sales growth.
While retail volume sales of stick vacuum cleaners will also continue to grow during the forecast period, their appeal will largely remain limited to affluent consumers due to their premium pricing. The fact that many affluent Saudi households have maids or housekeepers will also limit demand growth for both stick vacuum cleaners and robotic vacuum cleaners – with retail volume sales of the latter set to be no better than flat during the forecast period.
Retail volume sales of vacuum cleaners through the e-commerce channel more than doubled during 2020 due to COVID-19, which made many consumers wary of visiting bricks-and-mortar stores. This channel is set to continue to grow in importance during the forecast period, at the expense of electronics and appliance specialist retailers, hypermarkets and home and garden specialist retailers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vacuum Cleaners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page