Executive Summary

Feb 2019
PROSPECTS
Consumers in Saudi Arabia favour cylinder vacuum cleaners

Cylinder models continue to lead vacuum cleaners sales in Saudi Arabia, with high power (starting from 1,600W) enhancing suction and easing the cleaning process. Although wet and dry vacuum cleaners are becoming popular in Saudi homes, cylinder vacuum cleaners are the most common format and are valued for their dust fighting capacity, usability and easy storage.

Steam vacuum cleaners sees strongest volume growth

Steam vacuum cleaners recorded the fastest volume growth in 2018 since they are considered new to Saudi Arabia. Top steam vacuum cleaner brands in Saudi Arabia include Bissel, Hoover and Black & Decker, which are available in various distribution channels.

Vacuum cleaners sales expected to continue growing

Vacuum cleaners sales will continue rising over the forecast period as products in this area are considered essential items by the majority of Saudi households. Moreover, the White Land Tax is projected to generate growth for home laundry appliances during the forecast period, despite the introduction of 5% VAT at the start of 2018.

COMPETITIVE LANDSCAPE
Alesayi Electronics leads sales

Alesayi Electronics led vacuum cleaners in 2018, with the NBO offering top vacuum cleaner brands, including Panasonic and Hoover, and covering almost all vacuum cleaner formats. Furthermore, Panasonic launched new bagless cylinder vacuum cleaners in three models: MC-CL 565, MC-CL 563, and MC-CL 561, ranging from 1,600W to 2,000W and offering long-lasting suction power.

Electronic and appliances specialist retailers leading distribution

Electronics and appliance specialist retailers were the leading retailers for vacuum cleaners in 2018. Increased internet penetration rates in Saudi Arabia supported the expansion of these retailers online through their websites and mobile applications.

Innovative technology to drive growth

Average current unit prices within vacuum cleaners continued increasing in 2018, mostly due to the integration of advanced technologies. Stick vacuum cleaners saw the highest price growth, followed by handheld, upright and wet and dry vacuum cleaners.

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Vacuum Cleaners in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Vacuum Cleaners in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Consumers in Saudi Arabia favour cylinder vacuum cleaners
Steam vacuum cleaners sees strongest volume growth
Vacuum cleaners sales expected to continue growing

COMPETITIVE LANDSCAPE

Alesayi Electronics leads sales
Electronic and appliances specialist retailers leading distribution
Innovative technology to drive growth

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Consumer Appliances in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Demographic changes stimulate sales of consumer appliances
Participation of women in workforce changing consumer purchasing behaviour
Key brands continue to compete aggressively
Electronics and appliance specialist retailers lead sales
Consumer appliances to see further growth

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources