Cylinder models continue to lead vacuum cleaners sales in Saudi Arabia, with high power (starting from 1,600W) enhancing suction and easing the cleaning process. Although wet and dry vacuum cleaners are becoming popular in Saudi homes, cylinder vacuum cleaners are the most common format and are valued for their dust fighting capacity, usability and easy storage.
Steam vacuum cleaners recorded the fastest volume growth in 2018 since they are considered new to Saudi Arabia. Top steam vacuum cleaner brands in Saudi Arabia include Bissel, Hoover and Black & Decker, which are available in various distribution channels.
Vacuum cleaners sales will continue rising over the forecast period as products in this area are considered essential items by the majority of Saudi households. Moreover, the White Land Tax is projected to generate growth for home laundry appliances during the forecast period, despite the introduction of 5% VAT at the start of 2018.
Alesayi Electronics led vacuum cleaners in 2018, with the NBO offering top vacuum cleaner brands, including Panasonic and Hoover, and covering almost all vacuum cleaner formats. Furthermore, Panasonic launched new bagless cylinder vacuum cleaners in three models: MC-CL 565, MC-CL 563, and MC-CL 561, ranging from 1,600W to 2,000W and offering long-lasting suction power.
Electronics and appliance specialist retailers were the leading retailers for vacuum cleaners in 2018. Increased internet penetration rates in Saudi Arabia supported the expansion of these retailers online through their websites and mobile applications.
Average current unit prices within vacuum cleaners continued increasing in 2018, mostly due to the integration of advanced technologies. Stick vacuum cleaners saw the highest price growth, followed by handheld, upright and wet and dry vacuum cleaners.
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This industry report originates from Passport, our Consumer Appliances market research database.