Increasing demand for vacuum cleaners in Malaysia in 2020 was supported by the increasing number of consumers forced to stay at home during the MCO, lending greater time to household chores combined with heightened awareness of the need to maintain strict cleaning and hygiene routines during the pandemic. The category continues to be dominated by cylinder vacuum cleaners, with the latter recording higher current value and volume growth in 2020 compared to the previous year.
The pandemic brought about greater attention to cleanliness in the home and concerns about the spread of the virus when consumers returned from trips to grocery retailers. This scenario encouraged more thorough cleaning, especially by families with young children, with some investing in models such as wet and dry (multifunctionality) and steam vacuum cleaners, which claim to be more affective in removing dirt, bacteria and allergens in the home.
Vacuum cleaners remained a fairly consolidated competitive landscape, with leaders Panasonic, Electrolux and Philips dominating volume share between them. Panasonic retained its overall lead of vacuum cleaner in Malaysia in 2020, with the company’s success being attributable to its offering of affordable pricing and widespread availability of models via both major retailers and local neighbourhoods stores.
Heightened awareness of the need to maintain strict hygiene and cleaning routines in the home is set to continue to support fairly solid demand for vacuum cleaners over the forecast period. Vacuum cleaners will therefore remain an essential cleaning appliance, while continuing to be dominated by the cylinder format out of habitual use and tradition.
The return to the workplace and increasingly hectic lifestyles depending on the threat level of the virus will likely support some demand for robotic vacuum cleaners over the forecast period. However, this appliance is set to see slower growth over the forecast period, appealing mainly to busy affluent millennials or those living in small apartments due to its space-saving and time-saving attributes.
Lingering price sensitivity is likely to remain heading into the forecast period following the effects of the pandemic on the economy and consumers’ financial situation, prompting the search for more affordable vacuum cleaners early in the forecast period. However, growing interest in more complex appliances that offer greater specific value is set to drive faster value growth (at constant 2020 prices) compared to volume growth over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vacuum Cleaners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page