Vacuum Cleaners in Malaysia

PROSPECTS

More consumers using professional cleaners due to hectic lifestyles

As a result of the busy and hectic lifestyles of modern day life in Malaysia, many consumers in the country engage the help of professionals, who are typically paid by the hour, to clean their homes. Vacuum cleaners are used widely to maintain hygiene and cleanliness in homes, with efficient and easy-to-use models proving particularly popular among time-pressed consumers.

Competition from cheaper alternatives slowing growth in robotic vacuum cleaners

A growing number of brands are offering robotic vacuum cleaners such as Haier, Philips, Midea, LG, Electrolux, Panasonic, Xiaomi, etc. Demand for such appliances is particularly high among younger millennial consumers who value convenience and lead busy and hectic lifestyles.

Cylinder vacuum cleaners facing growing competition from lighter models

Over the forecast period, cylinder vacuum cleaners will remain the dominant format in terms of retail volume sales and continue to see modest growth. When it comes to buying a vacuum cleaner, affordability, performance and reliability are key factors impacting consumers’ purchasing decisions, with cylinder vacuum cleaners being seen as fulfilling these requirements.

COMPETITIVE LANDSCAPE

Wide product range and strong distribution key to success of international players

Panasonic continues to lead vacuum cleaner sales in Malaysia, with the company’s success being attributable to its offering of affordable pricing and widespread availability of models via both major retailers and local neighbourhoods stores. Electrolux Home Appliances is also strongly positioned, with the company offering an extensive portfolio and having a presence in both standard and robotic vacuum cleaners.

Growing competition from cheaper brands within robotic vacuum cleaners

iRobot continues to lead sales within robotic vacuum cleaners, with the company attracting consumers via its own hassle-free online webpage and online platform in Lazada MY. However, it should be noted that iRobot lost significant sales share during 2019 as a result of growing competition, especially from very attractively priced Chinese brands, which are increasingly easy to access.

Chinese brands also gaining share within stick vacuum cleaners

Another area where cheaper Chinese models are performing well is stick vacuum cleaners, where brands like Midea offer very affordable and competitive pricing. The significantly lower pricing of Chinese brands is appealing to average Malaysians, the majority of which remain highly price sensitive.

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