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Learn moreJan 2021
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Increasing demand for vacuum cleaners in Malaysia in 2020 was supported by the increasing number of consumers forced to stay at home during the MCO, lending greater time to household chores combined with heightened awareness of the need to maintain strict cleaning and hygiene routines during the pandemic. The category continues to be dominated by cylinder vacuum cleaners, with the latter recording higher current value and volume growth in 2020 compared to the previous year.
The pandemic brought about greater attention to cleanliness in the home and concerns about the spread of the virus when consumers returned from trips to grocery retailers. This scenario encouraged more thorough cleaning, especially by families with young children, with some investing in models such as wet and dry (multifunctionality) and steam vacuum cleaners, which claim to be more affective in removing dirt, bacteria and allergens in the home.
Vacuum cleaners remained a fairly consolidated competitive landscape, with leaders Panasonic, Electrolux and Philips dominating volume share between them. Panasonic retained its overall lead of vacuum cleaner in Malaysia in 2020, with the company’s success being attributable to its offering of affordable pricing and widespread availability of models via both major retailers and local neighbourhoods stores.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Malaysia market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.