In the early forecast period growth in vacuum cleaners is expected to slow, and even turn to decline in the second half of the forecast period. Due to current economic issues, inflation, and the possibility of recession, consumers are expected to cautious with their spending.
Despite the overall slight decline expected in the forecast period, vacuum cleaners is likely to see a continuation of the strong growth via e-commerce witnessed in the review period, as Indian consumers become increasingly comfortable shopping online, and e-tailers continue to offer deals and discounts, as well as demonstration videos. However, for newer products and to gain consumers’ confidence in the face of competition from domestic help, offline stores are expected to remain important and still account for the highest sales.
Historically, direct selling was a major offline distribution channel for sales of vacuum cleaners, accounting for two thirds of sales before the emergence of the pandemic. However, due to the lockdowns in 2020 and the rise of e-commerce, the share of direct selling plummeted, and is set to account for only a third of sales in 2022.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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