Vacuum Cleaners in the United Arab Emirates

PROSPECTS

Vacuum cleaners to recover and grow over the forecast period

2019 saw stagnant recovery in small appliances with some growth within vacuum cleaners. The subcategory managed to maintain demand and performance in volume terms thanks to stable average unit prices and new significant entrants with innovative products.

Sleek and compact designs to drive volume sales

Vacuum cleaners in the United Arab Emirates have become a necessity over the years. With an ever-growing resident population, newcomers are looking to own a vacuum cleaner and current owners are looking to replace existing devices relatively faster than other appliances; the category enjoys a base of sustainable demand.

Connected appliances soon to enter vacuum cleaners

Smart devices and technological developments will continue to support growth over the forecast period. Cylinder vacuum cleaners will remain the dominant type of vacuum cleaner in the country, and new technologies will start being embedded within these products; for example, Dyson bagless models.

COMPETITIVE LANDSCAPE

Promotional campaigns drive volume growth

In the United Arab Emirates, major retailers have been offering discounted prices on vacuum cleaning products post-VAT introduction. Online sales have gone up thanks to improved user-friendly websites of major hypermarkets that are offering a variety of deals and same-day delivery options.

Dyson and Kärcher set for bright future

Dyson Ltd with its premium and innovative vacuum cleaners remains centre of consumer attention when it comes to preferred choice in vacuum cleaners in the United Arab Emirates. The brand ranked second in terms of volume share in 2019, as the category with its entrance has witnessed developments with a new concept of bagless vacuum cleaners, and its unique, transparent sleek design is highly appreciated among UAE residents.

Hypermarkets continues to lead distribution channels

Hypermarkets leads vacuum cleaners in distribution channel terms, followed closely by electronics and appliance specialist retailers and internet retailing. Consumers in the United Arab Emirates are preferring to check vacuum cleaning products online at leading hypermarkets and electronics and appliance specialist retailers such as Ace, Lulu Hypermarket, amazon.

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