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Country Report

Vacuum Cleaners in

Vacuum Cleaners in the United Arab Emirates

32 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vacuum cleaners struggles to maintain growth

2017 was a tough year for vacuum cleaners. The category managed to maintain a stagnant performance in volume terms.

Legislation is set to change the face of the category

Consumers in the United Arab Emirates perceive vacuum cleaners as a necessity. With newcomers looking to own a vacuum cleaner and current owners looking to replace theirs relatively faster than other appliances, the category enjoys a base of sustainable demand.

Smart devices and new technologies play a strong support role

Smart devices and technological developments will continue to support growth in the forecast period. Cylinder vacuum cleaners will remain the dominant type of vacuum cleaner in the country, and new technologies will start being embedded within these products; for example, bagless models.

COMPETITIVE LANDSCAPE

Promotions drive the brand rankings

Promotions continued to be used by manufacturers in 2017, and some players, such as Hitachi Middle East and Candy (Hoover), benefited from this. Hitachi continued to lead vacuum cleaners in the country through its strong presence in hypermarkets and huge dependence on prime selling locations, promoters and attractive promotions for high wattage vacuum cleaners.

Stable specialised brands are set for a bright future

2017 witnessed developments from brands such as Kärcher. Kärcher invests in continuous ongoing investment in research and development, offering new technologies.

New product introductions vs promotions

Vacuum cleaners witnessed the introduction of new products from companies such as Panasonic. With its new bagless series, Panasonic aimed to attract consumers through a strong technological product which features a combination of innovative long-lasting suction power technology and full capture nozzle, which makes cleaning easy, efficient and effective.

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Vacuum Cleaners Market Sample Report Vacuum Cleaners Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vacuum Cleaners in United Arab Emirates?
What are the major brands in United Arab Emirates?
How have stick vacuum cleaners performance over the past 5 years?
Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Vacuum Cleaners in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners struggles to maintain growth

Legislation is set to change the face of the category

Smart devices and new technologies play a strong support role

COMPETITIVE LANDSCAPE

Promotions drive the brand rankings

Stable specialised brands are set for a bright future

New product introductions vs promotions

CATEGORY DATA

Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Consumer Appliances in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances survives the tough economic headwind

Energy-efficiency drives the growth of major appliances

Private label benefits from the current conditions

Hypermarkets drives growth through in-store promotions and promoters

Positive outlook over the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vacuum Cleaners in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vacuum cleaners struggles to maintain growth

Legislation is set to change the face of the category

Smart devices and new technologies play a strong support role

COMPETITIVE LANDSCAPE

Promotions drive the brand rankings

Stable specialised brands are set for a bright future

New product introductions vs promotions

Samples

Overview

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Table of Contents

Vacuum Cleaners in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Vacuum cleaners struggles to maintain growth

Legislation is set to change the face of the category

Smart devices and new technologies play a strong support role

COMPETITIVE LANDSCAPE

Promotions drive the brand rankings

Stable specialised brands are set for a bright future

New product introductions vs promotions

CATEGORY DATA

Consumer Appliances in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances survives the tough economic headwind

Energy-efficiency drives the growth of major appliances

Private label benefits from the current conditions

Hypermarkets drives growth through in-store promotions and promoters

Positive outlook over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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