Vacuum Cleaners in the United Arab Emirates

PROSPECTS

Category recovers from a poor 2017 performance

In 2018, vacuum cleaners recovered from a poor performance the previous year, when volume sales remained flat. Growth was partly driven by the entry of new innovative products.

Sleek and compact designs preferred

Vacuum cleaners have become essential appliances in the United Arab Emirates. With an ever growing population, newcomers are looking to buy vacuum cleaners, while existing owners tend to replace their vacuum cleaners more frequently than other appliances, hence helping to maintain demand.

Smart technology taking over the vacuum cleaners category

Smart devices and technological developments will continue to support the category’s growth over the forecast period. Cylinder vacuum cleaners will remain the dominant format, with new technologies starting to be embedded in these products.

COMPETITIVE LANDSCAPE

Successful promotional campaigns drive volume sales

In 2018, major retailers in the United Arab Emirates offered discounted prices on vacuum cleaners following the introduction of VAT at the start of the year. The share of the internet channel rose thanks to the more user-friendly websites of major hypermarkets, which are offering a variety of deals and same-day delivery.

Dyson set for a bright future

Dyson, with its premium and innovative vacuum cleaners, has started to attract more consumer attention in the United Arab Emirates. The company ranked second in 2018, thanks in large part to its offer of high quality bagless vacuum cleaners and their unique transparent and sleek designs.

Hypermarkets remains the leading distribution channel

Hypermarkets remained the leading distribution channel for vacuum cleaners in 2018, followed by electronics and appliance specialist retailers. Consumers in the country like to research and compare vacuum cleaners online but then go into physical stores to purchase them.

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