Cat Food in Poland

April 2021

As the lockdown was introduced and people were forced to stay at home, many took advantage of the additional time spent at home to foster or adopt a cat. While this trend was more visible in the previous year, the cat population continues to grow steadily in 2021. Cats are a more frequent choice of companion in urban areas – their quiet and independent nature and considerably less demanding upkeep integrates well with the lifestyles of busy professionals. Cat food therefore continues to perform

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Overview:

Understand the latest market trends and future growth opportunities for the Cat Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cat Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cat Food in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cat Food in Poland?
  • Which are the leading brands in Cat Food in Poland?
  • How are products distributed in Cat Food in Poland?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Cat Food in Poland - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Growing cat population and shrinking prepared gap drive growth
Single-portion wet cat food continues to see strong growth
Cat treats enjoying strong growth, helped by a focus on functionality

RECOVERY AND OPPORTUNITIES

Humanisation trend will determine demand for cat food going forward
Domestic origin claim is increasingly gaining in popularity
Premiumisation of private label leads to growing polarisation in cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2016-2021 Table 2 Cat Population 2016-2021 Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 1 Food by Price Band 2021 Table 4 Sales of Cat Food by Category: Volume 2016-2021 Table 5 Sales of Cat Food by Category: Value 2016-2021 Table 6 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 7 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 10 NBO Company Shares of Cat Food: % Value 2016-2020 Table 11 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 13 Distribution of Cat Food by Format: % Value 2016-2021 Table 14 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
E-commerce continues taking share from pet stores and pet superstores
What next for pet care?

MARKET INDICATORS

Table 18 Pet Populations 2016-2021

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2016-2021 Table 20 Sales of Pet Care by Category: Value 2016-2021 Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Pet Food: % Value 2016-2020 Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 28 Distribution of Pet Care by Format: % Value 2016-2021 Table 29 Distribution of Pet Care by Format and Category: % Value 2021 Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Cat Food research and analysis database.

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