Executive Summary

Jun 2019
PROSPECTS
Growth in pet cat population and premiumisation to drive growth

Cat food recorded the most dynamic current retail value and volume performances within pet care in 2019 and this is set to continue over the forecast period. Although cats consume less than dogs, the average unit prices of cat food are significantly higher, whilst the cat population is expected to continue to grow in contrast to the expected decline in the dog population.

Cat treats increasingly popular as owners seek to indulge

Cat treats recorded strong retail value and volume growth in 2019 and this is set to continue into the forecast period. Increasing disposable incomes have enabled owners to spend more on their cats, which are increasingly regarded as members of the family, especially by singles, with owners wishing to indulge them with a special treat occasionally.

Internet retailing gains trust thanks to strong omnichannel players

Internet retailing was the most dynamic channel in cat food in 2019, and this is likely to continue into the forecast period, with the channel benefiting not only from a strong performance for pure play internet retailing players but also by many omnichannel retailers.

COMPETITIVE LANDSCAPE
Private label continues to gain share, moving further beyond its economy stronghold

Private label has a dominant combined share in economy cat food, benefiting from offering affordable products to price-sensitive consumers, but also increased its overall share in cat food 2018. While economy products remain important in attracting private label customers, new product development is increasingly polarised for private label.

International brands fight off private label competition via marketing and new product development

Kitekat, Whiskas (Mars Magyarország) and Purina Friskies (Nestlé Hungária) remained the leading brands in cat food in 2018. All three benefit from strong TV advertising support highlighting their range of beneficial features.

Domestic players struggle to compete with Bonafarm-Bábolna banking on quality improvements

Domestic producers do not have the financial resources to compete with the aggressive marketing budgets of international players and thus struggle to gain share or to compete effectively with private label. However, some domestic companies are seeking to succeed by improving quality.

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Cat Food in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Hungary?
  • What are the major brands in Hungary?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Cat Food in Hungary - Category analysis

HEADLINES

PROSPECTS

Growth in pet cat population and premiumisation to drive growth
Cat treats increasingly popular as owners seek to indulge
Internet retailing gains trust thanks to strong omnichannel players

COMPETITIVE LANDSCAPE

Private label continues to gain share, moving further beyond its economy stronghold
International brands fight off private label competition via marketing and new product development
Domestic players struggle to compete with Bonafarm-Bábolna banking on quality improvements

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Health-focused innovation supports growth in dog and cat food
Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness
Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation
Online retailers benefit from offering range and convenience
Ongoing growth driven by trading up and widening online range

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources