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Country Report

Cat Food in

Cat Food in the United Kingdom

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Cat ownership is still slowly rising, in contrast to the gradually dwindling dog population in the UK, although there is an increase in the popularity of smaller dogs. Cats, like smaller dogs, are better suited as pets in smaller living spaces, which are the result of increasing urbanisation in the UK.

Humanisation trend sees owners focus on specific nutrition for their cats

The humanisation trend remains a key driver of growth, especially amongst premium cat food variants. Premium references are growing because they benefit from increasing interest amongst pet owners in providing their pets with the best products available in the market, as they are considered members of their family.

Price competition increases as consumers demand value

The competition is fierce in cat food, with a growing number of new product launches and demand for value from customers. The price proposition is a key advantage for private label producers looking for a share of premium cat food sales.

COMPETITIVE LANDSCAPE

Nestlé extends its lead with launches and huge marketing spending

Nestlé Purina remained the strong leader in cat food in 2019, thanks to wide availability of its products, huge marketing spending and innovation in premium products by its top brands Purina Felix and Purina Gourmet, which enabled the manufacturer to retain the top spot. As it was losing share due to the dampened interest in mid-priced cat food, Purina Felix was expanded to include options such as It’s As Good As It Looks and Countryside Selection.

Mars struggles, whilst Harringtons succeeds by offering natural and simple products

Mars Petcare UK remained second in cat food in 2019, and was the only other player to hold a double-digit value share. Although it has a strong and established presence in cat food, it too has faced challenges from the rise of premium alternatives and more sophisticated private label options, and was one of the few leading players to lose share in 2019.

Cat treats is dynamic due to positive perception of brands and private label

Dreamies from Mars Petcare UK was one of the main contributors to the dynamic growth of cat treats in 2019. According to trade sources, many shoppers enter this category through the purchase of this brand thanks to its positive perception, resulting in growing sales for the brand.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in United Kingdom?
What are the major brands in United Kingdom?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Price competition increases as consumers demand value

COMPETITIVE LANDSCAPE

Nestlé extends its lead with launches and huge marketing spending

Mars struggles, whilst Harringtons succeeds by offering natural and simple products

Cat treats is dynamic due to positive perception of brands and private label

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation leads to demand for premium, healthy products, boosting value growth

Pets’ health, wellbeing and happiness sparks innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

A continuation of the premiumisation trend in the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Price competition increases as consumers demand value

COMPETITIVE LANDSCAPE

Nestlé extends its lead with launches and huge marketing spending

Mars struggles, whilst Harringtons succeeds by offering natural and simple products

Cat treats is dynamic due to positive perception of brands and private label

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Price competition increases as consumers demand value

COMPETITIVE LANDSCAPE

Nestlé extends its lead with launches and huge marketing spending

Mars struggles, whilst Harringtons succeeds by offering natural and simple products

Cat treats is dynamic due to positive perception of brands and private label

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation leads to demand for premium, healthy products, boosting value growth

Pets’ health, wellbeing and happiness sparks innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

A continuation of the premiumisation trend in the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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