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Country Report

Cat Food in

Cat Food in the United Kingdom

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Cat ownership is slowly rising in contrast to the gradually dwindling dog population in the UK, although it is in line with the increase in the popularity of smaller dogs. Cats, like smaller dogs, are better suited as pets in smaller living spaces which are the result of increasing urbanisation in the UK.

Humanisation trend sees owners focus on specific nutrition for their cats

The humanisation trend remains a key driver behind new product development, especially among premium cat food variants such as Sheba wet cat treats. A growing number of cat owners are taking greater care over what food they buy for them.

Functional benefits boost premium dry cat food sales

Many manufacturers of wet cat food and cat treats have concentrated on reducing additives in their products in order to meet consumers’ demand for more natural cat food options, in line with the humanisation and health and wellness trends. New dry cat food launches have also followed these trends but have put a greater focus on specific functional benefits such as heart health or weight management.

Price competition becomes more important

Competition is fierce in cat food with a growing number of new product launches and demand for value from customers. The price proposition is a key advantage for private label producers looking for a share of premium cat food sales.

COMPETITIVE LANDSCAPE

Mars and Nestlé go premium

Nestlé Purina remains the leading player in cat food; wide availability of products, huge marketing spends and innovation in premium products by Nestlé Purina’s top brands Purina Felix and Purina Gourmet continue to enable the manufacturer to retain top spot. Losing out to the dampened interest in mid-priced cat food, Purina Felix has been expanded to include options such as the It’s As Good As It Looks and Countryside Selection.

Luxury hand-fed treats tap into the desire for companionship

In cat food, the most dynamic brands are those that focus on luxury. Sheba is one such brand tapping into cat owners’ desire to pamper their pets with luxury food.

Sainsbury’s addresses hypoallergenic concerns

In early 2018, Sainsbury’s extended its private label cat food range, Complete Nutrition, with hypoallergenic products. The range has lower unit prices than branded products but fits into the premiumisation and humanisation trends, the latter encompassing intolerances.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in United Kingdom?
What are the major brands in United Kingdom?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Functional benefits boost premium dry cat food sales

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé go premium

Luxury hand-fed treats tap into the desire for companionship

Sainsbury’s addresses hypoallergenic concerns

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation, premiumisation and health still key to pet care

Pet health and wellbeing considerations continue to spark innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

Humanisation, premiumisation and health trends set to remain prominent in pet care

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Functional benefits boost premium dry cat food sales

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé go premium

Luxury hand-fed treats tap into the desire for companionship

Sainsbury’s addresses hypoallergenic concerns

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Cat owners buy premium cat food and treats to pamper their pets

Humanisation trend sees owners focus on specific nutrition for their cats

Functional benefits boost premium dry cat food sales

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé go premium

Luxury hand-fed treats tap into the desire for companionship

Sainsbury’s addresses hypoallergenic concerns

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation, premiumisation and health still key to pet care

Pet health and wellbeing considerations continue to spark innovation in pet products

Mars Petcare and Nestlé Purina challenged by smaller competitors

Internet retailing offers new subscription models

Humanisation, premiumisation and health trends set to remain prominent in pet care

MARKET INDICATORS

MARKET DATA

SOURCES

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