As more pet owners consider themselves parents of their cats, and include them as another member of the family, food which closely resembles their own is in greater demand, a trend which will endure into the forecast period. Freeze-dried, fresh and raw food has remained largely inaccessible to pet owners, due to much higher unit prices.
Given that cats are carnivorous, there is greater pressure on brands to act on the environmental impact of their products. Because veganism is not an option for felines, one avenue which has gradually been gaining traction is insect protein.
Major private label retailers will invariably benefit from the squeeze on incomes which the pandemic has presented. This is particularly evident in economy dry and wet cat food, as well as treats and mixers, where the likes of Morrisons, Tesco and Sainsbury’s have increased their actual sales, many in percentage terms too.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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