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Country Report

Cat Food in

Cat Food in the United Kingdom

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite growing numbers of cat owners, shoppers buy less cat food per trip

Urbanisation, smaller living space, desire for companionship and the increasing number of single-person households made owning cats more attractive than larger dogs, particularly with men in 2017. However, retail value and volume sales declined as shoppers purchased less cat food per shopping trip.

Owners increasingly aware of cats’ nutritional needs

Cats are increasingly thought of as part of the family by owners and, naturally, they take greater care over what they buy and feed their pets. Cat owners are increasingly attracted to players’ brands marketed as human-grade, “all-natural”, free-from and genuinely exciting to eat from the usual dried cat food pellets and wet meat and jelly mixes.

Price competition becomes more important

Competition is fierce in cat food with a growing number of new product launches and demand for value from customers. The price proposition is a key advantage for private label producers looking for a share of premium cat food sales.

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina battle it out

Nestlé Purina remained the leading player in cat food, accounting for over one third of retail sales in 2017 with Mars slightly behind. Wide availability of products, huge marketing spends and innovation in premium products by Nestlé Purina’s top brands Purina Felix and Purina Gourmet enabled the manufacturer to retain top spot.

Restaurant-style pet food and health concerns drive uptake of premium cat food

In cat food, the most successful brands were those focusing on luxury in 2017. The leading premium brands were Purina ONE and Iams in dry food and Purina Gourmet and Sheba in wet food, whose wide reach made premium cat food part of the mainstream offering of leading retailers.

Is the sharing of fridge space for human and cat food possible in retail?

Sharing fridge space with cat food in supermarkets could be a very real possibility in future as pet food chillers continue to be rolled out across retailers like Tesco. The humanisation of cat food means products mirror human food trends more than ever.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in United Kingdom?
What are the major brands in United Kingdom?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Despite growing numbers of cat owners, shoppers buy less cat food per trip

Owners increasingly aware of cats’ nutritional needs

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina battle it out

Restaurant-style pet food and health concerns drive uptake of premium cat food

Is the sharing of fridge space for human and cat food possible in retail?

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Despite growing numbers of cat owners, shoppers buy less cat food per trip

Owners increasingly aware of cats’ nutritional needs

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina battle it out

Restaurant-style pet food and health concerns drive uptake of premium cat food

Is the sharing of fridge space for human and cat food possible in retail?

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Despite growing numbers of cat owners, shoppers buy less cat food per trip

Owners increasingly aware of cats’ nutritional needs

Price competition becomes more important

COMPETITIVE LANDSCAPE

Mars and Nestlé Purina battle it out

Restaurant-style pet food and health concerns drive uptake of premium cat food

Is the sharing of fridge space for human and cat food possible in retail?

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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