The strong development of cat treats and mixers is expected to drive cat food in the forecast period, with both new and established cat food brands enhancing their product offerings. Pet owners' eagerness to spoil their feline companions and explore novel options has spurred brands to invest in new products.
Freshness is a key factor that contributes to the perception of raw pet food being healthier. Nonetheless, some consumers are hesitant to try it out because of concerns that mishandling could lead to the transmission of harmful bacteria.
Similar to dog food, the production costs of cat food have risen significantly, resulting in a surge in unit prices throughout 2022. This presents a challenge for branded companies to maintain a balance in their business operations.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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