Executive Summary

Jul 2019
PROSPECTS
Optimistic expectations for cat food

In the forecast period cat food will continue to see stronger value growth than dog food and other pet food. Cat food also sees high levels of innovation, especially in snacks and wet food.

Cat treats still most dynamic, but growth rate is slowing down

Generally, in 2018, cat owners paid slightly more for their pet food per head than in 2017. Strong growth in treats continued to be seen, although it was slower than in 2017.

Internet retailing continues to record strong growth

Pet cat food sales are gradually increasing online. Internet retailing has a growing impact and continues to reshape the distribution landscape.

COMPETITIVE LANDSCAPE
Mars Austria remains the leading player

Due to the continued growth in cat food the competition is becoming more intense, especially in the mid-priced and premium segments. Companies continue to focus on innovation and constant product improvement to be the first to deliver new products and concepts to the market.

Growing competition from private label

In 2018, private label enjoyed a strong position in cat food, with growing sales in all product types. The increasing share of private label is expected to be seen over the forecast period as well.

New products continue to be seen

The new product launches Whiskas Creamy Soups and Sheba Classic Soups are available through all major retail channels, but still remain rather niche products. However, the companies are widening these product ranges in terms of tastes.

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Cat Food in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Austria?
  • What are the major brands in Austria?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Cat Food in Austria - Category analysis

HEADLINES

PROSPECTS

Optimistic expectations for cat food
Cat treats still most dynamic, but growth rate is slowing down
Internet retailing continues to record strong growth

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player
Growing competition from private label
New products continue to be seen

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band 2019
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Strong growth driven by the premium segment
Nutrition in focus
Mars continues to lead the market despite the strengthening position of private label
Pet superstores benefit the most from the market development
Further market growth with a high level of competition

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources