Thanks to a steadily growing cat population, cat food is expected to see continued growth in both volume and current value terms over the forecast period. Volume sales will be further boosted by the growing trend amongst consumers to keep their cats mainly indoors, due to concerns relating to their pets’ health and safety.
Despite the convenience of purchasing cat food online or in supermarkets (during regular shopping trips) pet shops and superstores are set to continue to grow in importance over the forecast period. Consumers appreciate the high level of expertise, wide product selections and additional services offered by retailers such as Fressnapf, and creating added value by enhancing the shoppers’ experience will remain the key to the channel’s future success.
While consumers are expected to remain fairly loyal to the brands and products they perceive as being beneficial for their cats ( a situation that that continues to prove favourable to both Mars Austria OG and Nestlé Österreich GmbH), an increasing number of cat owners are now seeking alternatives to the regular mainstream brands. Private label lines which mimic well-known brands, including premium varieties, are growing in popularity, while a growing array of niche companies offering more natural nutritional solutions are also entering the market, The leading players will therefore need to focus on innovation and evolving consumer trends in order to maintain their strong positions in cat food in Austria, going forward.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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