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Country Report

Cat Food in

Cat Food in Austria

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Solid outlook for cat food

In the forecast period, cat food growth is expected to slow compared to the review period, albeit remaining superior to dog and other pet food. As a result of continuing premiumisation and rising unit prices, value growth is likely to remain faster than volume growth.

Cat treats sees fastest growth

Dry cat food is expected to see only marginally better value growth than wet cat food in the forecast period. Dry cat food is increasingly regarded as a functional supplement, providing important extra nutrients or meeting specific health needs, illustrated by the relatively high share of premium brands in dry cat food.

Pet superstores and internet retailing set to steal further sales share

With extensive networks and variety of dry and wet cat food of all prices, supermarkets is expected to remain the leading distribution channel in cat food in the forecast period in Austria. However, pet superstores and internet retailing are expected to steal sales share from supermarkets.

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Mars Austria OG led cat food in 2017 thanks to its household name brand portfolio of Whiskas, Sheba, Kitekat and Dreamies covering mid and premium price ranges. The company consistently invests in promotion and product development to maintain its lead.

Private label is set to take further share

Private label’s value share in cat food in Austria grew two percentage points between 2013 and 2017. With a growing variety of private label products available at competitive prices and the growing role of pet superstores with their particularly strong focus on private label, sales of private label are expected to continue rising in the forecast period.

Manufacturers invest in product innovation

Soups was a new product format that appeared in wet cat food in Austria in 2017; examples include Whiskas Creamy Soups and Purina Gourmet Crystal Soups and Sheba Classic Soups. All soups contain big chunks of meat or fish and come in multi-packs with four to 12 pouches.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Austria?
What are the major brands in Austria?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Austria - Category analysis

HEADLINES

PROSPECTS

Solid outlook for cat food

Cat treats sees fastest growth

Pet superstores and internet retailing set to steal further sales share

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Private label is set to take further share

Manufacturers invest in product innovation

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Solid outlook for cat food

Cat treats sees fastest growth

Pet superstores and internet retailing set to steal further sales share

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Private label is set to take further share

Manufacturers invest in product innovation

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Austria - Category analysis

HEADLINES

PROSPECTS

Solid outlook for cat food

Cat treats sees fastest growth

Pet superstores and internet retailing set to steal further sales share

COMPETITIVE LANDSCAPE

Mars Austria OG leads cat food

Private label is set to take further share

Manufacturers invest in product innovation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Pet care has another good year in Austria

New raw feeding methods pose no threat to standard pet food thus far

Private label has increasing power

Grocery retail channels come under pressure

Despite an expected slowdown, growth is likely to remain stable

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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