In the forecast period cat food will continue to see stronger value growth than dog food and other pet food. Cat food also sees high levels of innovation, especially in snacks and wet food.
Generally, in 2018, cat owners paid slightly more for their pet food per head than in 2017. Strong growth in treats continued to be seen, although it was slower than in 2017.
Pet cat food sales are gradually increasing online. Internet retailing has a growing impact and continues to reshape the distribution landscape.
Due to the continued growth in cat food the competition is becoming more intense, especially in the mid-priced and premium segments. Companies continue to focus on innovation and constant product improvement to be the first to deliver new products and concepts to the market.
In 2018, private label enjoyed a strong position in cat food, with growing sales in all product types. The increasing share of private label is expected to be seen over the forecast period as well.
The new product launches Whiskas Creamy Soups and Sheba Classic Soups are available through all major retail channels, but still remain rather niche products. However, the companies are widening these product ranges in terms of tastes.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Austria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.