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Country Report

Cat Food in

Cat Food in Austria

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat food focuses on optimum nutrition with exotic taste

Cat food saw higher value growth than volume growth over 2019-2020, and this trend will continue over the forecast period. Cat food will also continue to see higher value growth than dog food and other pet food.

Cat treats remains far ahead in terms of value and volume growth, as dry cat food benefits from premiumisation

Cat treats continued its rapid and robust growth over 2019-2020, driving growth in cat food overall. Companies continue to focus on developing not only taste and ingredients, but also feeding formats such as single-sauce sticks and one-bite sticks.

E-commerce continues to grow, but supermarkets remain the preferred channel

Supermarkets led in terms of sales of cat food in 2019, followed by discounters and pet superstores. Sales through e-commerce are increasing, as the channel continues to impact and reshape distribution in pet food overall.

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player in cat food

Competition is intensifying in cat food, especially in mid-priced and premium cat food. Companies are increasing investment in innovation and continuously offering improved variants as they strive to be the first to launch new products and introduce new concepts.

Nestlé presents challenge to Mars’ growth

Mars faces fierce competition from second-ranked company, Nestlé Österreich GmbH. Though some way behind Mars, Nestlé is slowly gaining as Mars continues to lose share.

Private label faces challenges as demand for premium products continues

Despite several private label lines seeing a slight decline in share in 2019, growth in private label continued cat food in 2019. Rewe International AG’s Brilla brand registered a remarkable rise in cat treats.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Austria?
What are the major brands in Austria?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Austria - Category analysis

HEADLINES

PROSPECTS

Cat food focuses on optimum nutrition with exotic taste

Cat treats remains far ahead in terms of value and volume growth, as dry cat food benefits from premiumisation

E-commerce continues to grow, but supermarkets remain the preferred channel

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player in cat food

Nestlé presents challenge to Mars’ growth

Private label faces challenges as demand for premium products continues

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives growth and fuels development

Pet humanisation trend drives demand for high-quality nutrition

Mars maintains its lead as Nestlé gains share

Pet superstores is favoured channel as e-commerce continues its rise

Competition will become increasingly focused on developing premium-positioned products offering improved functionality

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in Austria

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Executive Summary

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PROSPECTS

Cat food focuses on optimum nutrition with exotic taste

Cat treats remains far ahead in terms of value and volume growth, as dry cat food benefits from premiumisation

E-commerce continues to grow, but supermarkets remain the preferred channel

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player in cat food

Nestlé presents challenge to Mars’ growth

Private label faces challenges as demand for premium products continues

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Overview

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Table of Contents

Cat Food in Austria - Category analysis

HEADLINES

PROSPECTS

Cat food focuses on optimum nutrition with exotic taste

Cat treats remains far ahead in terms of value and volume growth, as dry cat food benefits from premiumisation

E-commerce continues to grow, but supermarkets remain the preferred channel

COMPETITIVE LANDSCAPE

Mars Austria remains the leading player in cat food

Nestlé presents challenge to Mars’ growth

Private label faces challenges as demand for premium products continues

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives growth and fuels development

Pet humanisation trend drives demand for high-quality nutrition

Mars maintains its lead as Nestlé gains share

Pet superstores is favoured channel as e-commerce continues its rise

Competition will become increasingly focused on developing premium-positioned products offering improved functionality

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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