As life returns to normalcy fewer consumers are staying home and are spending less time at home and thus less time with their cats. People are letting their cats spend more time outside, which are hunting for their own food and thus reducing the number of feedings.
Even though consumers tend to be loyal to brands and products that they believe to be good for their cats (a fact Mars and Nestlé Purina have benefitted from for years) an increasing number of owners are now seeking alternatives to the regular mainstream brands. Their attempt to find products that are even more natural and closer to the nutrition as it would be found in the wild is encouraging more and more small and niche companies to enter the market.
Supermarkets is set to remain the most popular distribution channel for cat food purchases over the forecast period. The convenience of being able to pick up cat food during regular shopping trips without having to worry about delivery times and fees gives the channel a clear advantage.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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