With inflation expected to fall during 2024, consumers will regain purchasing power and premium cat food products is expected to see robust value growth through the rest of the forecast period. Cat owners will move back to seeking the best nutritional formulations for their cats, driving the premiumisation trend.
The growing interest in natural ingredients and holistic cat food products over the forecast period will be driven by increasing awareness among cat owners about the importance of providing their feline companions with high-quality, natural and nutrient-dense food. Holistic cat food products are formulated using only natural and minimally processed ingredients, and reflects the pet humanization and premiumisation trends, which will fuel future growth.
Environmentally-conscious production and packaging will play a larger role in premium cat food sales over the forecast period, thanks to rising consumers awareness of sustainability issues, as well as industrial environmental regulations and expectations. In order to address this topic, manufacturers will invest in new technologies and adapt marketing strategies to boost the sustainable image of the company.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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