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Learn moreMay 2020
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Cat food in Switzerland is expected to continue to experience strong premiumisation, which is likely to translate into further segmentation. Cat owners are increasingly looking to functional aspects, such as weight management, urinary disease prevention, vision enhancement, vitality and age- and breed-specific features, to provide their cats with the best possible diet.
Grain-free food continued to penetrate the mainstream in cat food in Switzerland in 2020. The interest in grain-free products received a boost towards the end of the review period, when the Swiss consumer advocacy group Fédération Romande des Consommateurs ranked dry cat food products according to their levels of acrylamide, a chemical that can heighten the risk of certain types of cancer.
Pet health remains a major preoccupation among cat owners. Consumers are looking to upgrade to more advanced mid-priced and premium cat food, particularly in the wet format, in order to reduce the risk of health problems common to cats, especially with regard to specific breeds.
As in dog food, the leading player in cat food, Mars Schweiz, is expected to continue to rely on a strong portfolio that covers all major categories. Whiskas, Royal Canin, Sheba, Perfect Fit and other company brands benefit from strong advertising support and enjoy long-standing reputations for quality in Switzerland.
Supermarkets is set to remain the leading channel in cat food over the forecast period. These outlets offer wide ranges of dry and wet cat food and cat treats by premium, mid-priced and economy brands and private label products.
Current value sales are expected to grow faster over the forecast period, compared with 2020 and the review period CAGR. This projection is supported by the rising number of added-value products entering the market, which exerts upward pressure on unit prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Switzerland market research report includes:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.