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Country Report

Cat Food in

Cat Food in Switzerland

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wet cat food to remain most popular due to health concerns and indulgence factor

In addition to remaining the most popular type, wet cat food looks set to continue outperforming dry cat food in volume and current value growth terms over the forecast period. This is partly because wet products tend to contain high levels of meat or fish, which cats prefer, meaning they are better positioned to benefit from the increasing tendency of owners to humanise and indulge their pets.

Interest in grain-free cat food and other health-orientated, sustainably produced options increases

The grain-free trend is rapidly becoming part of the mainstream in cat food in Switzerland. In particular, consumer interest in grain-free products has risen since late 2018, when Swiss consumer advocacy group Fédération Romande des Consommateurs ranked dry cat food products according to their levels of acrylamide, a chemical that can heighten the risk of certain types of cancer.

Cat food products offering preventive health benefits gain popularity

Swiss consumers are increasingly trading up to more advanced mid-priced and premium cat food products that can reduce the likelihood of health problems common among cats generally or specific breeds in particular. This trend, which is partly the result of pet humanisation but also driven by awareness that a proactive approach to diet can help to avoid high veterinary fees, will continue to boost growth in cat food current value sales over the forecast period.

COMPETITIVE LANDSCAPE

Mars continues to lead cat food despite growing pressure from Nestlé

Mars continued to lead cat food in value terms in 2018 thanks to the success of brands like Whiskas, Royal Canin and Sheba. These and other Mars brands benefit from strong advertising support and enjoy long-standing reputations for quality in Switzerland.

Private label lines remain popular but lose ground as price advantage shrinks

Private label products maintained a strong presence in cat food in 2018, with their aggregate value share remaining larger than that of any single branded manufacturer. Migros was the highest ranked private label operator, placing third overall thanks to the success of lines like Exelcat, Selina, M Budget and the recently launched Nala.

Indulgence trend will continue to stimulate innovation in cat treats

Cat treats looks set to remain the most dynamic category in volume and current value growth terms over the forecast period. It will continue to benefit as humanisation makes consumers more inclined to pamper their cats, while the availability of many products offering functional benefits in areas like dental care, vitality and bone health will also help to stimulate demand.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Switzerland?
What are the major brands in Switzerland?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Wet cat food to remain most popular due to health concerns and indulgence factor

Interest in grain-free cat food and other health-orientated, sustainably produced options increases

Cat food products offering preventive health benefits gain popularity

COMPETITIVE LANDSCAPE

Mars continues to lead cat food despite growing pressure from Nestlé

Private label lines remain popular but lose ground as price advantage shrinks

Indulgence trend will continue to stimulate innovation in cat treats

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Humanisation drives demand for more advanced products

Sustainability an increasingly influential factor in pet care purchasing decisions

Wide distribution of products spanning multiple categories ensures the continued success of the multinationals

Internet retailing continues to gain ground in pet care distribution

Outlook for Swiss pet care market remains favourable

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Switzerland

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Executive Summary

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PROSPECTS

Wet cat food to remain most popular due to health concerns and indulgence factor

Interest in grain-free cat food and other health-orientated, sustainably produced options increases

Cat food products offering preventive health benefits gain popularity

COMPETITIVE LANDSCAPE

Mars continues to lead cat food despite growing pressure from Nestlé

Private label lines remain popular but lose ground as price advantage shrinks

Indulgence trend will continue to stimulate innovation in cat treats

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Overview

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Table of Contents

Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Wet cat food to remain most popular due to health concerns and indulgence factor

Interest in grain-free cat food and other health-orientated, sustainably produced options increases

Cat food products offering preventive health benefits gain popularity

COMPETITIVE LANDSCAPE

Mars continues to lead cat food despite growing pressure from Nestlé

Private label lines remain popular but lose ground as price advantage shrinks

Indulgence trend will continue to stimulate innovation in cat treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Humanisation drives demand for more advanced products

Sustainability an increasingly influential factor in pet care purchasing decisions

Wide distribution of products spanning multiple categories ensures the continued success of the multinationals

Internet retailing continues to gain ground in pet care distribution

Outlook for Swiss pet care market remains favourable

MARKET INDICATORS

MARKET DATA

SOURCES

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