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Country Report

Cat Food in

Cat Food in Switzerland

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wet cat food drives the category as owners look for higher-quality products

Cat food in Switzerland is expected to continue to experience strong premiumisation, which is likely to translate into further segmentation. Cat owners are increasingly looking to functional aspects, such as weight management, urinary disease prevention, vision enhancement, vitality and age- and breed-specific features, to provide their cats with the best possible diet.

Manufacturers look to grain-free formulations and sustainability to gain an edge

Grain-free food continued to penetrate the mainstream in cat food in Switzerland in 2020. The interest in grain-free products received a boost towards the end of the review period, when the Swiss consumer advocacy group Fédération Romande des Consommateurs ranked dry cat food products according to their levels of acrylamide, a chemical that can heighten the risk of certain types of cancer.

Health and wellness trend promises more products with superfoods as ingredients

Pet health remains a major preoccupation among cat owners. Consumers are looking to upgrade to more advanced mid-priced and premium cat food, particularly in the wet format, in order to reduce the risk of health problems common to cats, especially with regard to specific breeds.

COMPETITIVE LANDSCAPE

Mars and Nestlé leverage wide portfolios and strong investment to lead the field

As in dog food, the leading player in cat food, Mars Schweiz, is expected to continue to rely on a strong portfolio that covers all major categories. Whiskas, Royal Canin, Sheba, Perfect Fit and other company brands benefit from strong advertising support and enjoy long-standing reputations for quality in Switzerland.

Store-based retailers’ omnichannel strategies help secure share gains for e-commerce

Supermarkets is set to remain the leading channel in cat food over the forecast period. These outlets offer wide ranges of dry and wet cat food and cat treats by premium, mid-priced and economy brands and private label products.

Pet humanisation trend stimulates innovation in fast-growing cat treats

Current value sales are expected to grow faster over the forecast period, compared with 2020 and the review period CAGR. This projection is supported by the rising number of added-value products entering the market, which exerts upward pressure on unit prices.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Switzerland?
What are the major brands in Switzerland?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Wet cat food drives the category as owners look for higher-quality products

Manufacturers look to grain-free formulations and sustainability to gain an edge

Health and wellness trend promises more products with superfoods as ingredients

COMPETITIVE LANDSCAPE

Mars and Nestlé leverage wide portfolios and strong investment to lead the field

Store-based retailers’ omnichannel strategies help secure share gains for e-commerce

Pet humanisation trend stimulates innovation in fast-growing cat treats

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Pet humanisation underpins development and value growth in pet care

Human food trends permeate dog and cat food to foster natural and sustainable offer

Premiumisation and innovation favour multinationals in pet care

Convenience, wide ranges and pricing secure fastest value growth for e-commerce

Value growth expected as owners trade-up to more sophisticated products

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Wet cat food drives the category as owners look for higher-quality products

Manufacturers look to grain-free formulations and sustainability to gain an edge

Health and wellness trend promises more products with superfoods as ingredients

COMPETITIVE LANDSCAPE

Mars and Nestlé leverage wide portfolios and strong investment to lead the field

Store-based retailers’ omnichannel strategies help secure share gains for e-commerce

Pet humanisation trend stimulates innovation in fast-growing cat treats

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Overview

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Table of Contents

Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Wet cat food drives the category as owners look for higher-quality products

Manufacturers look to grain-free formulations and sustainability to gain an edge

Health and wellness trend promises more products with superfoods as ingredients

COMPETITIVE LANDSCAPE

Mars and Nestlé leverage wide portfolios and strong investment to lead the field

Store-based retailers’ omnichannel strategies help secure share gains for e-commerce

Pet humanisation trend stimulates innovation in fast-growing cat treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Pet humanisation underpins development and value growth in pet care

Human food trends permeate dog and cat food to foster natural and sustainable offer

Premiumisation and innovation favour multinationals in pet care

Convenience, wide ranges and pricing secure fastest value growth for e-commerce

Value growth expected as owners trade-up to more sophisticated products

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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