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Country Report

Cat Food in

Cat Food in Switzerland

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat food players focus on premiumisation

With humanisation driving demand upmarket, all of the major cat food players are expected to show an increasing focus on the premium segment with significant investment in product innovation or acquisition of established upmarket brands. Cat food in Switzerland is expected to continue experiencing a strong premiumisation push, which will translate into increasing segmentation (as cat owners are stimulated by marketing messages that each type of cat has different needs and must receive adequate nutrition), smaller cans and premium packaging such as glass.

Cat treats grows faster than any other cat food subcategory

Cat treats is expected to remain the best performer over the forecast period in Switzerland. Manufacturers of these products are expected to continue launching products not only for indulgence, but that also have functional properties such as added vitamins and minerals, or that target a specific health concern.

Subdued growth expected over the forecast period

Cats are set to remain the most popular pets in Switzerland in the coming five years, with the cat population even expected to grow over the forecast period. This will help cat food to record slightly positive value and volume CAGRs.

COMPETITIVE LANDSCAPE

Supermarkets expected to remain the main distribution channel

Supermarkets is expected to remain the biggest channel in cat food sales over the forecast period. This channel will continue to be largely dominated by leading retailers Coop and Migros.

Anti-ageing is not solely a human concern

While organic, additive- and grain-free as well as fortified/functional cat food products are expected to be introduced at an increased pace over the forecast period, another area of interest that cat food manufacturers are expected to focus on is anti-ageing. In 2017, for example, Hill’s launched Hill’s Science Plan Youthful Vitality – a formula that specifically targets adult cats and helps fight the signs of ageing by supporting brain function, vitality and healthy digestive and urinary systems.

Ethical consumerism on the rise

Swiss consumers are expected to remain highly focused on the environment and sustainability leading both topics to play an important role in their purchasing decisions for cat food over the forecast period. Consumers will closely monitor cat food manufacturers’ credentials to ensure sustainability in all areas of their businesses.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Switzerland?
What are the major brands in Switzerland?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cat food players focus on premiumisation

Cat treats grows faster than any other cat food subcategory

Subdued growth expected over the forecast period

COMPETITIVE LANDSCAPE

Supermarkets expected to remain the main distribution channel

Anti-ageing is not solely a human concern

Ethical consumerism on the rise

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Marginally positive value sales in a highly competitive environment

Health and wellness – an opportunity for the pet care industry

Multinationals dominate pet care in Swiss market

Traditional channels challenged by internet retailing

Positive outlook over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cat food players focus on premiumisation

Cat treats grows faster than any other cat food subcategory

Subdued growth expected over the forecast period

COMPETITIVE LANDSCAPE

Supermarkets expected to remain the main distribution channel

Anti-ageing is not solely a human concern

Ethical consumerism on the rise

Samples

Overview

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Table of Contents

Cat Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Cat food players focus on premiumisation

Cat treats grows faster than any other cat food subcategory

Subdued growth expected over the forecast period

COMPETITIVE LANDSCAPE

Supermarkets expected to remain the main distribution channel

Anti-ageing is not solely a human concern

Ethical consumerism on the rise

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Marginally positive value sales in a highly competitive environment

Health and wellness – an opportunity for the pet care industry

Multinationals dominate pet care in Swiss market

Traditional channels challenged by internet retailing

Positive outlook over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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