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Cat Food in the United Arab Emirates
May 2020
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Executive Summary
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PROSPECTS
Premium cat food enjoys robust growth on the back of increasing humanisation
Premium cat food continues to enjoy robust value and volume growth thanks to increasing humanisation and the new laws surrounding proper cat care. New variants have also stimulated sales, with brands such as Lily’s Kitchen now offering an organic variant, and cat owners are willing to diversify and try different products to see if their cat enjoys them.
Wet cat food benefits most from premiumisation
Premiumisation is particularly beneficial for wet cat food, with these products attracting significant volume and value growth in 2020. Wet food is considered healthier and of better quality than dry cat food, and pet owners are willing to accept higher unit prices for better quality.
Law against pet abandonment boosts sales of cat food
Cat food continues to see good volume growth in 2020 thanks to new regulations introduced at the end of 2018 that mean that pet owners will suffer legal consequences if they abandon or mistreat their pets. The United Arab Emirates suffers from widespread animal abandonment, particularly of cats, as many expatriates abandon their cats when they are posted to another country.
COMPETITIVE LANDSCAPE
Nestlé and Mars lead but distribution appears to be evolving
Mars and Nestlé continue to lead. The two companies have opted for different distribution strategies, with Mars partnering with Saint Vincent to distribute some of its cat food, most notably the Royal Canin brand.
Mars could refocus on best-performing brands
Mars, alongside Nestlé, continued to be a leader thanks to the fact that consumers know and trust Mars brands from their respective home countries. Mars carries a wide range of brands across all price points, from Whiskas in mid-priced wet and dry cat food to Sheba in premium wet cat food.
Companies focus on increased nutrition ranges in 2019
2019 continued to see a focus on improved nutrition ranges. Smaller companies such as Arden Grange, Lily’s Kitchen and Schell & Kampeter all tapped into the rising demand for premium and increased nutrition products.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in United Arab Emirates market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cat Food in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Request more informationTable of Contents
Cat Food in the United Arab Emirates - Category analysis
HEADLINES
PROSPECTS
Premium cat food enjoys robust growth on the back of increasing humanisation
Wet cat food benefits most from premiumisation
Law against pet abandonment boosts sales of cat food
COMPETITIVE LANDSCAPE
Nestlé and Mars lead but distribution appears to be evolving
Mars could refocus on best-performing brands
Companies focus on increased nutrition ranges in 2019
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
Pet Care in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Pet care continues to enjoy strong growth, whilst pet protection laws signify broader willingness to invest in pets
United Arab Emirates becomes even more pet friendly
International manufacturers such as Mars and Nestlé continue to lead despite emergence of niche players
Hypermarkets still leads, but pet shops and e-commerce retailers gain share as consumers want the best for their pets
New launches and increased premiumisation set to keep sales buoyant
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
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