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Country Report

Cat Food in

Cat Food in the United Arab Emirates

22 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Law against pet abandonment boosts sales of cat food

Cat food continues to see good volume growth in 2019 thanks to new regulations introduced at the end of 2018 that mean that pet owners will suffer legal consequences if they abandon or mistreat their pets. The United Arab Emirates suffers from widespread animal abandonment, particularly of cats, as many expatriates abandon their cats when they are posted to another country.

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premium cat food continues to enjoy robust volume growth thanks to increasing humanisation and the new laws surrounding proper cat care. New variants have also stimulated sales, with brands such as Lily’s Kitchen now offering an organic variant.

Premiumisation drives sales of wet cat food

Premiumisation is driving sales of wet cat food in 2019 as wet food is considered healthier and of better quality than dry cat food. As a result, both online and physical pet shops are stocking increasing amounts of premium products, which offer a range of tasty flavours such as tuna and chicken, chicken fillet and cheese, ocean white fish and potato and chicken and shrimp.

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Mars Inc continued to lead in 2018 in GBO terms thanks to the fact that consumers know and trust Mars Inc brands from their respective home countries. Mars carries a wide range of brands across all price points from Whiskers in mid-priced wet and dry cat food to Sheba in premium wet cat food.

Nestlé SA launches grain-free Purina Pro Plan in 2018

Nestlé SA remained in second place in GBO terms in 2018, just behind Mars, due to the strength of its mid-priced and premium Purina wet and dry cat food range. The company launched the Purina Pro Plan grain-free variant during the year to tap into consumer demand.

Companies focus on increased nutrition ranges in 2018

2018 continued to see a focus on improved nutrition ranges. Smaller GBOs such as Arden Grange International Ltd, Lily’s Kitchen Ltd and Schell & Kampeter Inc all tapped into the rising demand for increased nutrition products.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in United Arab Emirates?
What are the major brands in United Arab Emirates?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Law against pet abandonment boosts sales of cat food

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premiumisation drives sales of wet cat food

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Nestlé SA launches grain-free Purina Pro Plan in 2018

Companies focus on increased nutrition ranges in 2018

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

United Arab Emirates becomes even more pet friendly

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Law against pet abandonment boosts sales of cat food

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premiumisation drives sales of wet cat food

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Nestlé SA launches grain-free Purina Pro Plan in 2018

Companies focus on increased nutrition ranges in 2018

Samples

Overview

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Table of Contents

Cat Food in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Law against pet abandonment boosts sales of cat food

Premium wet cat food enjoys robust growth on the back of increasing humanisation

Premiumisation drives sales of wet cat food

COMPETITIVE LANDSCAPE

Mars Inc continues to lead thanks to consumer knowledge of its brands

Nestlé SA launches grain-free Purina Pro Plan in 2018

Companies focus on increased nutrition ranges in 2018

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Introduction of VAT fails to dampen sales, whilst new pet protection law also boosts demand for pet care products

United Arab Emirates becomes even more pet friendly

International players, Mars and Nestlé, continue to dominate despite emergence of niche players

Hypermarkets still leads, but pet shops and internet retailers gain share as consumers want the best for their pets

New launches and increased premiumisation set to keep sales buoyant

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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