Cat food saw dynamic double-digit retail volume and current value growth in 2020, which was marginally higher than the growth seen earlier in the review period. Stockpiling in the early stages of the COVID-19 pandemic contributed to the strong increase.
Despite the economic problems witnessed as a result of measures taken to control COVID-19 across the country, cat food has been less impacted than other categories, as consumers are still seeking the best choice for their cats. Premium references are performing particularly well due to more time spent bonding with cats during the COVID-19 crisis.
Mars Thailand continued to lead overall cat food in value terms in 2020, with its popular mid-priced brand Whiskas present in both wet and dry cat food. Its position is supported by aggressive marketing activities such as advertising on television and via the internet, as well as price promotions in modern trade channels and product innovation.
During the forecast period, the growth rates in cat food are set to remain strong, although slower due to increasing maturity. In the early forecast period people are still expected to work from home and spend more time with their pets, which will maintain solid growth due to the growing bond between cats and their owners.
Players in both the mid-priced and premium price platforms are likely to develop new products to meet consumers’ demands. Added nutrients and high-quality ingredients will be the key innovations amongst companies to premiumise their products.
The COVID-19 pandemic has been a global health crisis which has created fear amongst many consumers globally. In Thailand, many people have been changing their lifestyles to make themselves feel safer and more secure, avoiding all public areas.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cat Food research and analysis database.
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