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Country Report

Cat Food in

Cat Food in South Korea

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

The cat population is expected to grow faster than the dog population in South Korea due to the strict regulations regarding dog breeders implemented in the country. In addition, the profile of pet owners is changing, with younger people, or those who live alone, preferring cats due to their lower care and food requirements.

Pampering trend underpins popularity of cat treats

Cat treats continue to see a notable performance. With pet cats increasingly pampered by their owners and being treated as family members, sales of cat treats continue to rise.

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

As the overall cat food environment shows a strong performance, the variety of distribution channels is also diverse. For stray cats, consumers tend to purchase large volumes of dry cat food via e-commerce, and sometimes purchase treats through convenience stores to feed stray cats.

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Royal Canin Korea maintained the leading position in the cat food category in 2019, despite seeing a slight decline in its value share. Most of the top-ranked brands lost value share in 2019 as new players with small value shares continued to develop their respective positions.

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Eagle Vet Teck Co Ltd, distributing the Petcurean brand imported from Canada, and Harim Pet Food Co Ltd, saw strong value growth in cat food at the end of the review period. Eagle Vet was well-known as an animal healthcare manufacturer, and thus consumers have considerable faith in the company’s expertise in pet food.

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

Ciao from Inaba Pet Food Co Ltd saw strong value share growth in 2019, and rose in the category’s rankings. This was thanks to the strong, popular trend of pure type cat treats.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in South Korea?
What are the major brands in South Korea?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

Pampering trend underpins popularity of cat treats

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

Sales of cat food continue to be influenced by adoption of strays

International and local players compete for lead of highly fragmented environment

E-commerce makes gains with product range and convenience

Further steady growth expected due to growth of pet pampering and rising ownership

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

Pampering trend underpins popularity of cat treats

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

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Overview

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Table of Contents

Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

Younger and single people increasingly prefer cats, which require less care than their canine counterparts

Pampering trend underpins popularity of cat treats

Growth of cat ownership among younger consumers contributes to increased use of e-commerce to make purchases

COMPETITIVE LANDSCAPE

Leading players see shares eroded as smaller competitors make gains

Eagle Vet benefits from existing consumer awareness, Harim aims for differentiation with super-premium offer

Ciao brand gains value share, wet products benefit from increased awareness among cat owners regarding health factors

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care sees continued positive performance as owners seek more premium products, but adversely impacted by new regulations regarding dog breeding

Sales of cat food continue to be influenced by adoption of strays

International and local players compete for lead of highly fragmented environment

E-commerce makes gains with product range and convenience

Further steady growth expected due to growth of pet pampering and rising ownership

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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