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Country Report

Cat Food in

Cat Food in South Korea

23 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising pet cat population set to underpin a solid performance across cat food

All cat food categories are slated for strong sales performances over the forecast period as the pet cat population continues to increase. In the case of economy cat food, consumers who feed stray and feral cats underpin growth, as do rural consumers who keep cats as rodent control animals.

Cat treats likely to remain the most dynamic cat food category over the forecast period

With pet cats increasingly pampered by their owners and being treated as fully-fledged family members, sales of cat treats continue to rise. This has resulted in a proliferation in the range of cat treats available.

People feeding stray cats continues to support growth

The increasing numbers of stray cats on the streets of South Korea’s urban areas has become a major social issue in recent years, not least as these uncared-for animals often carry a variety of diseases, including the herpes simplex virus, while their faeces can spread bacteria that cause toxoplasmosis. However, opinions about the ethics of feeding stray cats remain divided.

COMPETITIVE LANDSCAPE

Retail distribution of cat food expected to continue evolving

As the South Korean pet cat population continues to increase, manufacturers anticipate the number of cat owners will increase gradually, with more pet owners likely to begin placing value on the advice of specialist retailers. This trend is set to be underpinned by the development of premium and specialised cat food, specifically products which target cat owners who regard their cats as family members and who are especially concerned about the health and welfare of their feline pets.

Leading cat treats brands record strong growth as owners pamper their pet cats

The leading brands of cat treats, such as Ciao from Inaba Pet Food Co Ltd, continue to benefit from the overall rising interest in these products among Korean consumers. Another brand that performed particularly well in 2018 was Mars Korea’s Temptation.

Domestic players gain value share through investment

There are certain domestic brands that rank quite highly in cat food, footing it with the leading international brands in terms of sales growth and increasingly presenting a genuine challenge to leading international players such as Royal Canin Korea, Mars Korea Inc and Lotte Nestlé Korea Co Ltd. Catsrang by Daejoo Co and Probest by Wooriwa Co Ltd are among the most successful domestic brands, partially by explicitly targeting consumers who feed stray cats.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in South Korea?
What are the major brands in South Korea?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

Rising pet cat population set to underpin a solid performance across cat food

Cat treats likely to remain the most dynamic cat food category over the forecast period

People feeding stray cats continues to support growth

COMPETITIVE LANDSCAPE

Retail distribution of cat food expected to continue evolving

Leading cat treats brands record strong growth as owners pamper their pet cats

Domestic players gain value share through investment

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care records positive sales growth as the growing pet population supports rising demand

Sales of cat food continue to be influenced by the feeding of stray and feral felines

International and local players vie for leadership of highly fragmented industry

Internet retailing extends its dominance of the retail distribution of pet care

Further steady growth expected over the forecast period, due to pet pampering and rising ownership

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in South Korea

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Executive Summary

New Report Guarantee

PROSPECTS

Rising pet cat population set to underpin a solid performance across cat food

Cat treats likely to remain the most dynamic cat food category over the forecast period

People feeding stray cats continues to support growth

COMPETITIVE LANDSCAPE

Retail distribution of cat food expected to continue evolving

Leading cat treats brands record strong growth as owners pamper their pet cats

Domestic players gain value share through investment

Samples

Overview

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Table of Contents

Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

Rising pet cat population set to underpin a solid performance across cat food

Cat treats likely to remain the most dynamic cat food category over the forecast period

People feeding stray cats continues to support growth

COMPETITIVE LANDSCAPE

Retail distribution of cat food expected to continue evolving

Leading cat treats brands record strong growth as owners pamper their pet cats

Domestic players gain value share through investment

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care records positive sales growth as the growing pet population supports rising demand

Sales of cat food continue to be influenced by the feeding of stray and feral felines

International and local players vie for leadership of highly fragmented industry

Internet retailing extends its dominance of the retail distribution of pet care

Further steady growth expected over the forecast period, due to pet pampering and rising ownership

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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