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Country Report

Cat Food in

Cat Food in South Korea

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

People feeding stray cats supports growth

In South Korea the increasing number of stray cats has become a social issue as they can carry a variety of viruses or diseases such as herpes. There are divided opinions about feeding stray cats.

Wider range of cat food leads to price drops

Cat food has a wide range of products on offer in all categories. The cat population continued to grow in 2017, leading cat food to be regarded as an immature and emerging category with potential for strong growth over the forecast period.

Internet retailing leads

Cat food is mainly distributed through internet retailing, which also helps cat food to record healthy growth. Unlike dog owners, cat owners tend to visit veterinary clinics rarely and internet retailing is therefore set to continue to offer more options to cat owners.

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

As the cat population increases, manufacturers expect the number of cat owners will increase gradually, and more pet owners will begin to value the advice of specialist retailers. This trend is set to support the development of premium and specialised cat food, targeting cat owners who regard their cats as family members and are concerned about the health of their pets.

Leading brands of cat treats record strong growth

The leading brands in cat treats, such as Temptation by Mars Korea and Purina Friskies mix by Lotte Nestlé Korea, achieved strong growth in 2017, consolidating their positions. These two players created a sensation in cat treats by offering new snack concepts of cat food to pet owners, including treats with crunchy exteriors and soft interiors and a wide variety of new flavours.

Domestic players gain value share

Domestic brands are ranked highly in cat food with healthy growth rates in 2017. Catsrang by Daejoo Co and Probest by Daehan Feed Co target consumers who feed stray cats.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in South Korea?
What are the major brands in South Korea?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

People feeding stray cats supports growth

Wider range of cat food leads to price drops

Internet retailing leads

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

Leading brands of cat treats record strong growth

Domestic players gain value share

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to grow

All price ranges of pet food achieve strong performances

Royal Canin and Daehan Feed continue to lead pet care

Internet retailing the most important channel

Positive growth to continue over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

People feeding stray cats supports growth

Wider range of cat food leads to price drops

Internet retailing leads

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

Leading brands of cat treats record strong growth

Domestic players gain value share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in South Korea - Category analysis

HEADLINES

PROSPECTS

People feeding stray cats supports growth

Wider range of cat food leads to price drops

Internet retailing leads

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

Leading brands of cat treats record strong growth

Domestic players gain value share

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to grow

All price ranges of pet food achieve strong performances

Royal Canin and Daehan Feed continue to lead pet care

Internet retailing the most important channel

Positive growth to continue over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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