Cats have been banned from being kept as pets in HDB (Housing & Development Board) flats since 1989, with authorities citing reasons such as difficulty containing cats within the flat, and a tendency for cats to make loud caterwauling noises, which disturbs neighbours within densely populated flats. The Animal & Veterinary Service (AVS) is running a six month-long public consultation from September 2022 to March 2023 on the potential licensing and legalisation of pet cats in (HDB) flats.
The number of cat food products targeted towards senior cats is expected to rise over the forecast period, due to the growing pet humanisation trend and the rise in cat welfare, resulting in better end-of-life care for senior cats. Senior cats tend to require additional nutrient support, while consuming fewer calories, as they are less physically active compared with younger cats.
Novel protein from insect sources has gained interest in overseas pet care markets, driven by consumer concern about sustainability, and the environmental impact of traditional pet food. Category giant Mars Foods Inc launched Lovebug (a dry cat food made from black soldier fly larvae) in the UK, while Nestlé SA released Purina Beyond Nature (a dry cat and dog food made from black soldier fly larvae) in Switzerland over the review period.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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