Cat Food in Singapore

April 2021

During the “circuit breaker” period in 2020 when Singapore’s residents were required to stay at home, social isolation urged many to find means of companionship. As such, many families start adopting cats, be it from rescue shelters, local breeders or imported sources. Cat adoptions were more prominent than dog adoptions as although cats provide a certain level of companionship, they are also more independent and require relatively less time to take care of and thus ease the commitment required

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Overview:

Understand the latest market trends and future growth opportunities for the Cat Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cat Food industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cat Food in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cat Food in Singapore?
  • Which are the leading brands in Cat Food in Singapore?
  • How are products distributed in Cat Food in Singapore?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Cat Food in Singapore - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Rise in cat adoptions in 2020
Rise in treat occasions leads to growth in cat treats demand
Premium dry cat food grows more than mid-priced dry cat food

RECOVERY AND OPPORTUNITIES

Buyers are looking forward to new cat food launches
E-commerce is a notable channel for growth
Limited opportunity for cooked food start-ups in cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2016-2021 Table 2 Cat Population 2016-2021 Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 1 Cat Food by Price Band 2021 Table 4 Sales of Cat Food by Category: Volume 2016-2021 Table 5 Sales of Cat Food by Category: Value 2016-2021 Table 6 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 7 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 10 NBO Company Shares of Cat Food: % Value 2016-2020 Table 11 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 13 Distribution of Cat Food by Format: % Value 2016-2021 Table 14 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?

MARKET INDICATORS

Table 18 Pet Populations 2016-2021

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2016-2021 Table 20 Sales of Pet Care by Category: Value 2016-2021 Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Pet Food: % Value 2016-2020 Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 28 Distribution of Pet Care by Format: % Value 2016-2021 Table 29 Distribution of Pet Care by Format and Category: % Value 2021 Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Cat Food research and analysis database.

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