The rate of current retail value growth in cat food will steadily decelerate over the forecast period. Premium offerings with continue to outperform their mid-priced and economy counterparts.
Demographics in Finland will play a part in driving growth in cat food during the forecast period. While cats are less social than dogs, the lower birth rate, single-person households, people starting families later and an increase in the number of active, relatively healthy and affluent pensioners will all help drive growth in cat ownership in the coming years.
Over the forecast period, distribution will continue to shift towards e-commerce. Grocery stores, pet shops and mixed retailers will remain popular due to wide store networks and the ongoing popularity of mid-priced and even economy options for their cats, and it is likely that a higher share of sales from grocery stores and mixed retailers will take place through their e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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