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Country Report

Cat Food in

Cat Food in Morocco

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

In Morocco many religious people believe that having a dog inside the house is prohibited according to Islamic traditions. Additionally, many people find it difficult to deal with having a dog as a pet inside their small apartments, especially in large urban areas.

Cat adoption rates set to increase

Many pet associations in Morocco, such as Spana and Fondation Brigitte Bardot, aim to rescue cats and other pets and find them a home. It should be noted that many TV shows and radio programmes host vets who speak about adopting cats and the beneficial attributes of having a cat in the domestic environment.

Growing popularity of prepared food expected to drive sales

Growing awareness amongst cat owners in Morocco of the existence of prepared/packaged cat food can be attributed to the growing expansion of supermarkets/hypermarkets, pet shops, vet clinics, and online retailers. Many people are advised by vets to only feed their pets packaged food because it is healthier.

COMPETITIVE LANDSCAPE

International players lead sales

International companies led sales of cat food in Morocco in 2017. Many international players, such as Mars Inc, offer a wide range of cat food products with very strong brand names, such as Whiskas.

Economy segment accounts for large chunk in cat food

Many people switching from unprepared to prepared cat food opt for the cheaper alternatives. Additionally, many consumers from different income groups own cats as pets and many cannot afford to go for high-end brands.

Strong marketing activities in cat food

TV advertising and social media marketing, along with the growing in store marketing activities through vet clinics, hypermarkets, and pet shops, remained the most successful advertising strategies in cat food in 2017. Additionally, promotions and appealing offers are also some of the most successful activities of leading companies.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Morocco?
What are the major brands in Morocco?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

Cat adoption rates set to increase

Growing popularity of prepared food expected to drive sales

COMPETITIVE LANDSCAPE

International players lead sales

Economy segment accounts for large chunk in cat food

Strong marketing activities in cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

Cat adoption rates set to increase

Growing popularity of prepared food expected to drive sales

COMPETITIVE LANDSCAPE

International players lead sales

Economy segment accounts for large chunk in cat food

Strong marketing activities in cat food

Samples

Overview

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Table of Contents

Cat Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Cats will continue to be the most adopted pets in Morocco

Cat adoption rates set to increase

Growing popularity of prepared food expected to drive sales

COMPETITIVE LANDSCAPE

International players lead sales

Economy segment accounts for large chunk in cat food

Strong marketing activities in cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Pet care market in Morocco continues to grow at a steady rate

Growing health and wellbeing trend drives pet care sales

Mars Morocco maintains leading position in pet care in Morocco in 2017

Supermarkets/hypermarkets is the leading channel in pet care in Morocco

Positive performance expected over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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