Unlike in the case of dogs, cat ownership is set to be sustained in line with increasing urbanisation and the rising influence of Western lifestyles. The number of foreigners living in one-person households is expected to increase, which will translate into higher levels of cat ownership.
The greatest threat to cat food growth, however, will remain economic recession. Financial stress will push some pet owners to abandon their own cats, and many to reduce their spending on prepared cat food and substitute it with leftovers.
Unit price growth is expected to increase marginally in cat food during the forecast period, with prices already having been slightly upped in response to rising costs in distribution, production and raw materials globally. This is especially so given that the vast majority of cat food brands in Morocco are imported.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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