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Country Report

Cat Food in

Cat Food in Morocco

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat ownership remains higher than dog ownership as a result of cultural and religious habits

Cat food continues its positive performance in 2020, however, being far from reaching saturation as fewer than a tenth of households own cats. Nonetheless, a far higher percentage of households own a cat compared to those that own dogs, with this linked to religious constraints surrounding dog ownership for the Muslim majority.

Facebook pages are favourite hubs for tips amongst cat owners

Social media represent incredibly useful platforms for cat owners. In Morocco, there are numerous Facebook group pages where owners exchange suggestions regarding many topics, including cat food.

Pet shops the go to channel for more demanding customers

Pet shops maintains its momentum as operators offer a better range of international brands that cater to more demanding customers. Often seasoned cat owners decide to shop in pet shops rather than supermarkets or hypermarkets because they aspire to buy the optimum food possible for their pet and prefer the more personal service they can get in such outlets.

COMPETITIVE LANDSCAPE

International brands dominate cat food as they can count on wide in-store availability

International companies continue to lead sales of cat food with players such as Mars offering a wide range and reliable brand names such as Whiskas. The leading international brands are sold through various distribution channels throughout the country, including modern grocery retailers and veterinary clinics, and thus can reach a wide range of customers.

Mars loses share as new competing launches strive to offer better quality at lower prices

Mars’ lead may have appeared unassailable at the start of the review period, with this player having by far the strongest distribution reach across the country. However, many retailers are stocking a widening range of brands and products, with this encouraged by a flood of new entrants and growing customer demand for premium and specialised products.

Non-prepared cat food remains most significant barrier to growth for many brands

Current consumer habits represent the main obstacles for manufacturers to expand and grow more aggressively. A large portion of cat owners still prefer feeding their pets leftover or other types of homemade food.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Morocco?
What are the major brands in Morocco?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Cat ownership remains higher than dog ownership as a result of cultural and religious habits

Facebook pages are favourite hubs for tips amongst cat owners

Pet shops the go to channel for more demanding customers

COMPETITIVE LANDSCAPE

International brands dominate cat food as they can count on wide in-store availability

Mars loses share as new competing launches strive to offer better quality at lower prices

Non-prepared cat food remains most significant barrier to growth for many brands

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Low pet ownership and preference for non-prepared pet food remain the two major obstacles for growth in pet care

Rising interest in healthier options is fuelling growth of premiumisation

Mars Morocco retains leadership but followers are catching up fast

Discounters and e-commerce continue to gain relevance as they cater to opposite customer clusters

Strong growth potential as more Moroccans view pets as family members

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Distribution of Pet Care by Format: % Value 2015-2020
Table 28 Distribution of Pet Care by Format and Category: % Value 2020
Table 29 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 31 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cat ownership remains higher than dog ownership as a result of cultural and religious habits

Facebook pages are favourite hubs for tips amongst cat owners

Pet shops the go to channel for more demanding customers

COMPETITIVE LANDSCAPE

International brands dominate cat food as they can count on wide in-store availability

Mars loses share as new competing launches strive to offer better quality at lower prices

Non-prepared cat food remains most significant barrier to growth for many brands

Samples

Overview

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Table of Contents

Cat Food in Morocco - Category analysis

HEADLINES

PROSPECTS

Cat ownership remains higher than dog ownership as a result of cultural and religious habits

Facebook pages are favourite hubs for tips amongst cat owners

Pet shops the go to channel for more demanding customers

COMPETITIVE LANDSCAPE

International brands dominate cat food as they can count on wide in-store availability

Mars loses share as new competing launches strive to offer better quality at lower prices

Non-prepared cat food remains most significant barrier to growth for many brands

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Low pet ownership and preference for non-prepared pet food remain the two major obstacles for growth in pet care

Rising interest in healthier options is fuelling growth of premiumisation

Mars Morocco retains leadership but followers are catching up fast

Discounters and e-commerce continue to gain relevance as they cater to opposite customer clusters

Strong growth potential as more Moroccans view pets as family members

MARKET DATA

CORONAVIRUS (COVID-19)

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