Cat Food in Morocco

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cat Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cat Food in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cat Food in Morocco?
  • Which are the leading brands in Cat Food in Morocco?
  • How are products distributed in Cat Food in Morocco?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Cat Food in Morocco - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Decline in the adoption of cats is impacting growth in cat food
Table 1 come back into fashion as consumers face weakened spending power
Absence of development in cat food adds to sluggish growth

PROSPECTS AND OPPORTUNITIES

Nestlé Maroc SA maintains its lead in cat food, thanks to the strength of its iconic brands
Private labels introduce organic cat food, stimulating an area of potential development
Dairy giant Copag also investing in cat food developments

CATEGORY INDICATORS

Table 2 Cat Owning Households: % Analysis 2017-2022 Table 3 Cat Population 2017-2022 Table 4 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 1 Cat Food by Price Band 2022 Table 5 Sales of Cat Food by Category: Volume 2017-2022 Table 6 Sales of Cat Food by Category: Value 2017-2022 Table 7 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 8 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 11 NBO Company Shares of Cat Food: % Value 2017-2021 Table 12 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 13 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 14 Distribution of Cat Food by Format: % Value 2017-2022 Table 15 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 16 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Pet Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 19 Pet Populations 2017-2022

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2017-2022 Table 21 Sales of Pet Care by Category: Value 2017-2022 Table 22 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 23 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 24 NBO Company Shares of Pet Food: % Value 2017-2021 Table 25 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 26 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 28 Distribution of Pet Care by Format: % Value 2017-2022 Table 29 Distribution of Pet Care by Format and Category: % Value 2022 Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Cat Food

  • Cat Treats and Mixers
    • Economy Dry Cat Food
    • Mid-Priced Dry Cat Food
      • Premium Therapeutic Dry Cat Food
      • Premium Non-Therapeutic Dry Cat Food
    • Economy Wet Cat Food
    • Mid-Priced Wet Cat Food
      • Premium Therapeutic Wet Cat Food
      • Premium Non-Therapeutic Wet Cat Food

Cat Food

This is the aggregation of wet and dry cat food.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Cat Food research and analysis database.

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