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Cat Food in Morocco
June 2022
PROSPECTS AND OPPORTUNITIES
Nestlé Maroc SA maintains its lead in cat food, thanks to the strength of its iconic brands
Nestlé Maroc SA continues to be the leading player in cat food, thanks to its famous brands of Purina, Fancy, and Felix. Such brands are widely available in most hypermarkets and pet stores, plus via e-commerce, and they enjoy high popularity and brand trust amongst cat owners.
Private labels introduce organic cat food, stimulating an area of potential development
The Casino private label has launched a range of organic cat food in Morocco, for example as seen with Casion bio Emincés. This is a niche product, as it satisfies a specific demands and needs, yet it is a brand tipped to watch due to its lower price points compared to other international brands.
Dairy giant Copag also investing in cat food developments
The leading dairy group, Copag, has diversified its portfolio and entered the pet care industry. The player is planning to introduce a new line of economy dog food called Aydi in 2022, which will be followed by Quaty for cats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Morocco report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Cat Food in Morocco?
Which are the leading brands in Cat Food in Morocco?
How are products distributed in Cat Food in Morocco?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Cat Food in Morocco - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in the adoption of cats is impacting growth in cat food
Table 1 come back into fashion as consumers face weakened spending power
Absence of development in cat food adds to sluggish growth
PROSPECTS AND OPPORTUNITIES
Nestlé Maroc SA maintains its lead in cat food, thanks to the strength of its iconic brands
Private labels introduce organic cat food, stimulating an area of potential development
Dairy giant Copag also investing in cat food developments
CATEGORY INDICATORS
Table 2 Cat Owning Households: % Analysis 2017-2022Table 3 Cat Population 2017-2022Table 4 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Cat Food by Price Band 2022Table 5 Sales of Cat Food by Category: Volume 2017-2022Table 6 Sales of Cat Food by Category: Value 2017-2022Table 7 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 8 Sales of Cat Food by Category: % Value Growth 2017-2022Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 11 NBO Company Shares of Cat Food: % Value 2017-2021Table 12 LBN Brand Shares of Cat Food: % Value 2018-2021Table 13 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 14 Distribution of Cat Food by Format: % Value 2017-2022Table 15 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 16 Forecast Sales of Cat Food by Category: Value 2022-2027Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Pet Care in Morocco - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 19 Pet Populations 2017-2022
MARKET DATA
Table 20 Sales of Pet Food by Category: Volume 2017-2022Table 21 Sales of Pet Care by Category: Value 2017-2022Table 22 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 23 Sales of Pet Care by Category: % Value Growth 2017-2022Table 24 NBO Company Shares of Pet Food: % Value 2017-2021Table 25 LBN Brand Shares of Pet Food: % Value 2018-2021Table 26 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: