E-commerce should continue to gain importance in terms of cat food distribution in Turkey over the forecast period. The channel’s penetration in this category has recently been strengthened by the fallout of the pandemic, with consumers developing a greater appreciation for the convenience, variety and potential for better price deals afforded by online shopping, and store-based retailers being compelled to focus on enhancing their digital sales and marketing capabilities.
Several new brands recently launched in wet cat food are expected to perform well over the forecast period. Among those with the strongest growth prospects is mid-priced brand Jazzy, which benefits from the fact that its manufacturer Dardanel has a wide distribution network and enjoys a trusted reputation for quality thanks to its well-established presence in processed seafood in Turkey.
The growing availability of various brands in modern grocery retailers channels will continue to have a positive influence on the overall performance of cat food during the forecast period. In particular, the expansion of assortments carried by major discounters chains like Bim and A101 should help to boost volume sales.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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