As many households will continue to struggle during the ongoing energy crisis and inflationary context, it is likely that many cat owners will continue to buy cheaper products. As a result, private label products are likely to benefit.
The combination of good price and convenience will remain the most important drivers for most customers when purchasing cat food. Low and mid-priced brands will continue to account for the bulk of the category sales over the forecast period, in spite of trends such as the premiumisation and humanisation trends.
Both dry and wet premium cat food are likely to grow faster than mid-priced and economy in both volume and value terms over the forecast period. At the end of the review period there were already small signs that disposable incomes were starting to recover.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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