Executive Summary

Jun 2019
PROSPECTS
Manufacturers add value

Volume sales are being undermined by a decline in cat ownership levels. However, increased unit prices maintained current value growth.

Urbanisation reduces the cat population

The declining cat population is largely due to ongoing urbanisation. The cat population, which has consistently fallen over the past decade, will keep declining in the years ahead, although future drops will be less steep compared to the review period.

Healthy and natural focus in cat food

Healthy and natural food is expected to be the focus of premiumisation and brand competition in the forecast period. The offer of therapeutic products is set to rise due to the needs of an ageing cat population.

COMPETITIVE LANDSCAPE
Brand recognition among cat owners means little change in leadership

Branded cat food consolidated its popularity in 2018, as the economic situation improved. This was reflected in the falling share of promotional sales as higher disposable incomes encouraged spend on cat food.

Players look to internet retailing

Internet retailing has emerged as a strong channel in cat food. Companies exploit online growth opportunities by offering subscription models and convenience.

Health and ethical aspects inform product development

Companies may derive growth by tapping into the lifestyle choices of owners. As cat owners live more cleanly, they want their health and environmental values to be reflected in the food they buy for their cat.

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Cat Food in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Netherlands?
  • What are the major brands in Netherlands?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Cat Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Manufacturers add value
Urbanisation reduces the cat population
Healthy and natural focus in cat food

COMPETITIVE LANDSCAPE

Brand recognition among cat owners means little change in leadership
Players look to internet retailing
Health and ethical aspects inform product development

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Move to higher-quality pet food offsets falling pet population
Pet humanisation trend feeds premiumisation
Shift to branded options
Internet retailing continues to gain ground
Good prospects and opportunities – despite decline in pet population

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources