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Learn moreMay 2020
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The humanisation trend was visible in cat food in the surging popularity of products prepared with carefully selected ingredients, such as high-quality protein, including free-range poultry or MSC certified fish contents of at least 60%, often paired with vegetables, fruit and herbs and salmon oil for nutrition and digestion. It is no longer uncommon to find superfoods such as aloe vera and spirulina added to cat food.
Specialist brands of cat food continue to compete with more traditional veterinary-recommended brands. As the average life span of cats increases, so does the number of diagnoses of typically age-related ailments such as urinary tract disease or chronic kidney disease.
Similar to trends observed in human food consumption, alongside the health trend, consumers are also seeking convenience in cat food. Single-serve pouches of wet cat food are increasingly popular, with more cat owners shifting from metal cans to single-serve pouches.
Nestlé Purina Petcare Nederland (Purina Petcare) and Mars Nederland (Royal Canin, Whiskas, Sheba) remained the leading players in dry and wet cat food in 2019, particularly in the premium and mid-priced segments. In the economy segment, private label holds the strongest accumulated share.
The market for frozen, raw food for cats remained niche at the end of the review period. Unlike in the dog food category, however, the market for frozen, raw cat food is highly fragmented with various smaller brands offering products, either through (online) retailers or through their own e-commerce sites on a subscription basis.
Yarrah Bio is a well-established organic brand, offering dry and wet cat food and treats via organic food stores and via e-commerce outlets such as Zooplus and Pet’s Place. Its most popular products include dry food with MSC certified fish, MSC certified salmon pate with seaweed and turkey pate with aloe vera.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.