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Country Report

Cat Food in

Cat Food in the Netherlands

May 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The humanisation trend also evident in cat food

The humanisation trend was visible in cat food in the surging popularity of products prepared with carefully selected ingredients, such as high-quality protein, including free-range poultry or MSC certified fish contents of at least 60%, often paired with vegetables, fruit and herbs and salmon oil for nutrition and digestion. It is no longer uncommon to find superfoods such as aloe vera and spirulina added to cat food.

Increasing demand for specialist cat food as cats live longer

Specialist brands of cat food continue to compete with more traditional veterinary-recommended brands. As the average life span of cats increases, so does the number of diagnoses of typically age-related ailments such as urinary tract disease or chronic kidney disease.

Trends in human food also evident in cat food

Similar to trends observed in human food consumption, alongside the health trend, consumers are also seeking convenience in cat food. Single-serve pouches of wet cat food are increasingly popular, with more cat owners shifting from metal cans to single-serve pouches.

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Nestlé Purina Petcare Nederland (Purina Petcare) and Mars Nederland (Royal Canin, Whiskas, Sheba) remained the leading players in dry and wet cat food in 2019, particularly in the premium and mid-priced segments. In the economy segment, private label holds the strongest accumulated share.

Frozen, raw cat food remains niche

The market for frozen, raw food for cats remained niche at the end of the review period. Unlike in the dog food category, however, the market for frozen, raw cat food is highly fragmented with various smaller brands offering products, either through (online) retailers or through their own e-commerce sites on a subscription basis.

Organic cat food brands gradually increase share

Yarrah Bio is a well-established organic brand, offering dry and wet cat food and treats via organic food stores and via e-commerce outlets such as Zooplus and Pet’s Place. Its most popular products include dry food with MSC certified fish, MSC certified salmon pate with seaweed and turkey pate with aloe vera.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Netherlands?
What are the major brands in Netherlands?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The humanisation trend also evident in cat food

Increasing demand for specialist cat food as cats live longer

Trends in human food also evident in cat food

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Frozen, raw cat food remains niche

Organic cat food brands gradually increase share

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

The humanisation trend also evident in cat food

Increasing demand for specialist cat food as cats live longer

Trends in human food also evident in cat food

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Frozen, raw cat food remains niche

Organic cat food brands gradually increase share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The humanisation trend also evident in cat food

Increasing demand for specialist cat food as cats live longer

Trends in human food also evident in cat food

COMPETITIVE LANDSCAPE

Nestlé Purina Petcare Nederland and Mars Nederland the two close leaders, whilst private label goes up market

Frozen, raw cat food remains niche

Organic cat food brands gradually increase share

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives value growth across pet care

New formats of pet food remain niche

Premiumisation not limited to brands

Strong growth for e-commerce

Good prospects and opportunities – despite declines in the pet population

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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