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Cat Food in Israel
June 2022
PROSPECTS AND OPPORTUNITIES
Further premiumisation
With the experiences of the COVID-19 crisis having strengthened the pet humanisation trend and made many consumers consider their cats to be part of their families, cat food is expected to see further premiumisation during the forecast period. Treats and wet cat food will continue to show strong growth throughout the forecast period, as they are special treats for cats.
Increased budget for spaying and neutering cats to affect economy cat food
The Israeli Government has passed an increased budget for spaying and neutering cats as part its plans to decrease the street cat population in Israel. The number of street cats consistently increased over the review period, with a particularly significant increase during the COVID-19 crisis when many locals adopted pets and then abandoned them.
Notable potential for dental snacks
Treats with an oral care function will continue to gain in popularity in the Israeli market during the forecast period. While this area grew slowly over the review period, it is set to receive a boost from the combination of the pet humanisation and health and wellness trends during 2022-2027.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Israel report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Cat Food in Israel?
Which are the leading brands in Cat Food in Israel?
How are products distributed in Cat Food in Israel?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Cat Food in Israel - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation trend, while street cats support demand in the economy segment
Large increase in unit price
BioPet retains lead despite pressure from dynamic performers, including Vet-Magen for Pets
PROSPECTS AND OPPORTUNITIES
Further premiumisation
Increased budget for spaying and neutering cats to affect economy cat food
Notable potential for dental snacks
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2017-2022Table 2 Cat Population 2017-2022Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 1 Cat Food by Price Band 2022Table 4 Sales of Cat Food by Category: Volume 2017-2022Table 5 Sales of Cat Food by Category: Value 2017-2022Table 6 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 7 Sales of Cat Food by Category: % Value Growth 2017-2022Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 10 NBO Company Shares of Cat Food: % Value 2017-2021Table 11 LBN Brand Shares of Cat Food: % Value 2018-2021Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 13 Distribution of Cat Food by Format: % Value 2017-2022Table 14 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 15 Forecast Sales of Cat Food by Category: Value 2022-2027Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Pet Care in Israel - Industry Overview
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2017-2022
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2017-2022Table 20 Sales of Pet Care by Category: Value 2017-2022Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Pet Food: % Value 2017-2021Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 28 Distribution of Pet Care by Format: % Value 2017-2022Table 29 Distribution of Pet Care by Format and Category: % Value 2022Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included: