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Country Report

Cat Food in

Cat Food in Israel

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation to continue

As part of the general trend of greater care and compassion towards animals, a growing number of consumers are feeding their cats with high-quality and nutritious food. Moreover, as the monthly expenditure on cat food is lower than that on dog food, shifting to more expensive foods is easier for cat owners.

Feeding stray cats

Feeding stray cats is common in Israel. Some people pity cats living on the streets and therefore feed them.

Price competition between lower-priced products

Maya (DN) Marketing & Distribution closed its activities in 2017. This led to significant price declines of the company’s products, which offered its brands at low prices in order to sell off stock.

COMPETITIVE LANDSCAPE

Purina changes its distributor

Nestlé Purina PetCare Israel stopped working with its distributor, Talgal, and began distributing its own products. The local operator of Nestlé is Osem Food Industries, a leading food company with widespread distribution across the country.

Royal Canin the leading brand

Royal Canin, owned by Beit Erez Havat Milatin, remained the leading brand in 2017, whilst suffering a retail value decline. With many premium brands having entered the category, the aggressive activity of Advance, by Zoo Market SD, intensified competition for Royal Canin as both brands contain corn and are priced similarly.

Consolidation

Pet shops are going through a consolidation process. Chains are expanding, benefiting from economies of scale, while independent players struggle to achieve profits.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Israel?
What are the major brands in Israel?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation to continue

Feeding stray cats

Price competition between lower-priced products

COMPETITIVE LANDSCAPE

Purina changes its distributor

Royal Canin the leading brand

Consolidation

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Greater compassion and care towards pets encourages growth

Nestlé-Purina begins to distribute its own brands, while Maya (DN) Marketing & Distribution leaves the market

Competitive environment

Pet shops, supermarkets and online purchasing

Consolidation expected over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation to continue

Feeding stray cats

Price competition between lower-priced products

COMPETITIVE LANDSCAPE

Purina changes its distributor

Royal Canin the leading brand

Consolidation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation to continue

Feeding stray cats

Price competition between lower-priced products

COMPETITIVE LANDSCAPE

Purina changes its distributor

Royal Canin the leading brand

Consolidation

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Greater compassion and care towards pets encourages growth

Nestlé-Purina begins to distribute its own brands, while Maya (DN) Marketing & Distribution leaves the market

Competitive environment

Pet shops, supermarkets and online purchasing

Consolidation expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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