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Country Report

Cat Food in

Cat Food in Israel

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers switcher to healthier and higher quality cat food

As with dog food, cat food is benefiting from premiumisation, with owners showing a growing willingness to invest in better quality products for their pet. Therapeutic cat food has also received growing interest with brands such as Royal Canin and Hill’s Science Diet behind this trend with their offer of products that help treat or manage certain health conditions.

Strong gains for wet cat food, perceived as more of a treat

Wet cat food saw stronger growth than dry cat food in current value and retail volume terms in 2019, albeit from a lower base. This was partly due to the perception that wet cat food is more of a treat, with whole pieces of meat and fish seen as being more indulgent.

Consumers buying cat food for strays helps drive growth

A relatively unusual trend that continues to spread throughout Israel is consumers buying large bags of dry cat food to feed to stray cats and cat colonies. These consumers often feel responsible for their wellbeing and feed these stray cats as part of their daily routine, with local people even buying in bulk to feed them.

COMPETITIVE LANDSCAPE

BioPet leads with broad product portfolio in cat food

BioPet benefits from its wide offer with products available under each price platform. The company started importing premium dry cat food brands Acana and Orijen earlier in the review period and these continued to see dynamic growth in 2018 thanks to the growing demand for higher quality products.

Nestlé finds success with change in distribution

Nestlé Purina PetCare Israel regained second place in cat food in 2018 after seeing strong growth that year. Nestlé parted company with its local distributor in 2017 with it now using Osem Group – a leading local food manufacturer and distributor that is owned by Nestlé – to distribute its cat food.

Potential of cat food encourages brand acquisitions

In an increasingly competitive environment, where even BioPet’s leading share faces erosion, acquisitions are likely to become a growing feature of the cat food industry.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Israel?
What are the major brands in Israel?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Consumers switcher to healthier and higher quality cat food

Strong gains for wet cat food, perceived as more of a treat

Consumers buying cat food for strays helps drive growth

COMPETITIVE LANDSCAPE

BioPet leads with broad product portfolio in cat food

Nestlé finds success with change in distribution

Potential of cat food encourages brand acquisitions

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Pet care benefiting from strong demand for premium products

Owners forming ever closer bonds with their pets

BioPet holds strong lead with wide range of pet care

Pet shops dominate distribution – consumers want insight

Pet care set for bright future

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers switcher to healthier and higher quality cat food

Strong gains for wet cat food, perceived as more of a treat

Consumers buying cat food for strays helps drive growth

COMPETITIVE LANDSCAPE

BioPet leads with broad product portfolio in cat food

Nestlé finds success with change in distribution

Potential of cat food encourages brand acquisitions

Samples

Overview

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Table of Contents

Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Consumers switcher to healthier and higher quality cat food

Strong gains for wet cat food, perceived as more of a treat

Consumers buying cat food for strays helps drive growth

COMPETITIVE LANDSCAPE

BioPet leads with broad product portfolio in cat food

Nestlé finds success with change in distribution

Potential of cat food encourages brand acquisitions

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Pet care benefiting from strong demand for premium products

Owners forming ever closer bonds with their pets

BioPet holds strong lead with wide range of pet care

Pet shops dominate distribution – consumers want insight

Pet care set for bright future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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