The premiumisation trend in the cat food market is expected to maintain its momentum throughout the forecast period, driven by the humanisation trend and growing perception of pets as valued family members. Treats and wet cat food, often considered special indulgences for cats, are projected to experience strong growth as locals increasingly invest in higher quality products for their pets.
The Israeli government's increased budget for spaying and neutering cats is part of a concerted effort to reduce the street cat population. Over the review period, the number of street cats consistently grew, with a significant spike during the COVID-19 pandemic when many adopted pets were subsequently abandoned.
Oral treats for cats are set to become increasingly popular among cat owners in Israel. While gradual growth in this segment was observed during the review period, heightened awareness of the importance of oral health for pets combined with persistent humanisation trends will further boost sales.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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