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Country Report

Cat Food in

Cat Food in Israel

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation remains relevant trend within cat food, driving higher value sales

Cat food in Israel continued to experience increasing current value and volume growth in 2020, a trend that is predicted to strengthen over the forecast period. Like dog food, cat food’s performance is being highly influenced by premiumisation as cat owners display a greater willingness to invest in better quality food, leading to strong demand for the premium segments; premium dry cat food however, holds much higher volume share compared to wet.

Cat treats and premium wet cat food benefit from pet humanisation trend

The pet humanisation trend is also continuing to emerge amongst cat owners, as they are increasingly forming closer bonds with their cats, treating them as family members which is leading to a greater propensity to spoil them. This behaviour is benefitting cat treats and premium wet cat food which both recorded impressive performances in 2020, with the latter generally perceived to be an indulgent treat in itself.

Dry cat food receives ongoing boost from trend for feeding stray cats in Israel

Feeding stray cats is an unusual trend that continues to strengthen in Israel. Consumers who regularly feed stray cats often feel responsible for their wellbeing and therefore tend to purchase bulk packaging of dry cat food.

COMPETITIVE LANDSCAPE

BioPet retains leadership of cat food despite pressure from dynamic performers including Vet-Magen for Pets

BioPet Ltd retained is leadership of cat food in 2019, as it offers a wide product portfolio which caters to all price segments. Its mid-priced brand, La Cat, is perceived to offer good value for money amongst local cat owners and sells in large volumes.

Beit Erez introduces new premium brands in preparation for losing Royal Canin from its portfolio

Whilst premium cat food Royal Canin, which offers both wet and dry products, retained its leadership of the category in brand terms in 2019, it continued to suffer from strong loss of share as global owner Mars decided to shift distribution from local player Beit Erez Havat Milatin. Sales therefore continued to decline due to lack of supply in retailers while Mars intends to resume distribution from 2020 through its own local office.

Nestlé Purina PetCare regains lost share with new premium brand to Israel and collaboration with major chained retailer

Third-ranked Nestlé Purina PetCare Israel recovered lost value share in 2019 and recorded stronger value sales growth following a fluctuating performance mid-review period; the company had faced a number of difficulties prior to acquiring a new distributor in 2017 called Osem Group, a leading local food manufacturer and distributor that is owned by Nestlé. One challenge the player faced was strict payment conditions which did not appeal to many small retailers including independent pet shops, with sales assistants actively encouraging consumers to shift their preferences from the player’s brands to those of its competitors including cat food that they had directly imported themselves or brands from which they could earn higher margins.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Israel?
What are the major brands in Israel?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains relevant trend within cat food, driving higher value sales

Cat treats and premium wet cat food benefit from pet humanisation trend

Dry cat food receives ongoing boost from trend for feeding stray cats in Israel

COMPETITIVE LANDSCAPE

BioPet retains leadership of cat food despite pressure from dynamic performers including Vet-Magen for Pets

Beit Erez introduces new premium brands in preparation for losing Royal Canin from its portfolio

Nestlé Purina PetCare regains lost share with new premium brand to Israel and collaboration with major chained retailer

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Positive performance for pet care, with value sales supported by increasing premiumisation

Pet humanisation trend is positive influence on entire market

BioPet retains overall leadership but experiences pressure from more dynamic players

Pet shops remains dominant channel but e-commerce continues to make impressive gains

Stronger current value growth predicted for forecast period in line with premiumisation

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation remains relevant trend within cat food, driving higher value sales

Cat treats and premium wet cat food benefit from pet humanisation trend

Dry cat food receives ongoing boost from trend for feeding stray cats in Israel

COMPETITIVE LANDSCAPE

BioPet retains leadership of cat food despite pressure from dynamic performers including Vet-Magen for Pets

Beit Erez introduces new premium brands in preparation for losing Royal Canin from its portfolio

Nestlé Purina PetCare regains lost share with new premium brand to Israel and collaboration with major chained retailer

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Overview

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Table of Contents

Cat Food in Israel - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains relevant trend within cat food, driving higher value sales

Cat treats and premium wet cat food benefit from pet humanisation trend

Dry cat food receives ongoing boost from trend for feeding stray cats in Israel

COMPETITIVE LANDSCAPE

BioPet retains leadership of cat food despite pressure from dynamic performers including Vet-Magen for Pets

Beit Erez introduces new premium brands in preparation for losing Royal Canin from its portfolio

Nestlé Purina PetCare regains lost share with new premium brand to Israel and collaboration with major chained retailer

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Positive performance for pet care, with value sales supported by increasing premiumisation

Pet humanisation trend is positive influence on entire market

BioPet retains overall leadership but experiences pressure from more dynamic players

Pet shops remains dominant channel but e-commerce continues to make impressive gains

Stronger current value growth predicted for forecast period in line with premiumisation

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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