The growing pet humanisation trend in Saudi Arabia and the increasing interest in health and wellness, even within pet food, is having a growing influence on new product development and innovation. For example, brands like Kit Cat have started producing human-like products for cats such as those made with goat milk (Kit Cat Goat Milk Boneless Chicken & Cheese), and milk in small bottles and carton containers.
Mid-priced dry cat food is projected to be the most dynamic category within cat food in retail volume terms over the forecast period. This is based on the increasing share held by some mid-priced brands which benefited from the introduction of the new SFDA registration regulation in 2021, which led to some brands disappearing from the market.
Despite pet shops and e-commerce seeing strong growth towards the end of the review period, modern grocery retailers is expected to remain the leading distribution channel for cat food. This is likely to be supported by the ongoing presence of popular brands from category leaders Mars and Nestlé and the recent entrance of Kit Cat into supermarkets and hypermarkets in Saudi Arabia.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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