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Country Report

Cat Food in

Cat Food in Germany

May 2021

US$990

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Germany?
What are the major brands in Germany?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Germany - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Shift towards premium cat food still amplified by COVID-19 crisis

Rising popularity of natural recipes, smaller packs and more sustainable products

Masterfoods maintains strong lead but Nestlé and small local players make gains

RECOVERY AND OPPORTUNITIES

Recovery of volume sales forecast but price pressure may intensify

Specific health attributes and free-from variants expected to drive premium cat food

Sustainability increasingly a core part of brands’ strategies

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2016-2021
Table 2 Cat Population 2016-2021
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 1 Cat Food by Price Band 2021
Table 4 Sales of Cat Food by Category: Volume 2016-2021
Table 5 Sales of Cat Food by Category: Value 2016-2021
Table 6 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 7 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 10 NBO Company Shares of Cat Food: % Value 2016-2020
Table 11 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 13 Distribution of Cat Food by Format: % Value 2016-2021
Table 14 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 15 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Pet Care in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 18 Pet Populations 2016-2021

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2016-2021
Table 20 Sales of Pet Care by Category: Value 2016-2021
Table 21 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 22 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Pet Food: % Value 2016-2020
Table 24 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 28 Distribution of Pet Care by Format: % Value 2016-2021
Table 29 Distribution of Pet Care by Format and Category: % Value 2021
Table 30 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 32 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

Megatrends

Country Report

Cat Food in Germany

New Report Guarantee

Samples

Overview

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Table of Contents

Cat Food in Germany - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Shift towards premium cat food still amplified by COVID-19 crisis

Rising popularity of natural recipes, smaller packs and more sustainable products

Masterfoods maintains strong lead but Nestlé and small local players make gains

RECOVERY AND OPPORTUNITIES

Recovery of volume sales forecast but price pressure may intensify

Specific health attributes and free-from variants expected to drive premium cat food

Sustainability increasingly a core part of brands’ strategies

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

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Megatrends

Country Report

Cat Food in Germany

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Cat Food in Germany - Category analysis

KEY DATA FINDINGS

2021 IMPACT

Shift towards premium cat food still amplified by COVID-19 crisis

Rising popularity of natural recipes, smaller packs and more sustainable products

Masterfoods maintains strong lead but Nestlé and small local players make gains

RECOVERY AND OPPORTUNITIES

Recovery of volume sales forecast but price pressure may intensify

Specific health attributes and free-from variants expected to drive premium cat food

Sustainability increasingly a core part of brands’ strategies

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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