While cat food is projected to continue to increase in current value terms in the forecast period, supported by ongoing premiumisation, volume growth is set to be minimal due to the maturity of the cat population. Over the review period, the cat population experienced stable growth and gained popularity over dogs, as cats are more independent and easier to take care of compared with dogs.
Cat treats and mixers is expected to remain the most dynamic category within cat food over the forecast period. Pet owners tend to spoil their cats, and attempt to foster a greater connection through the use of snacks, in line with the pet humanisation trend.
As premium brands are expected to continue to see the strongest growth amongst price tiers in 2023, this trend is not only encouraging major manufacturers to expand their value-added offerings, but also encouraging new brands to enter the market. New brands typically offer variety in the types of food, such as fresh and raw cat food, to compete with other players, which is pushing premium cat food to gain more momentum.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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