Cat food is projected to record robust growth in total volume and current value sales over the forecast period, with all categories set to develop positively. Pet humanisation and better education about the specific health and nutritional needs of cats among owners will continue to encourage switching from table scraps and home-made meals to prepared food, while demand should be further buoyed by growth in Bulgaria’s cat population.
Nestlé and Mars are expected to remain the clear leaders in cat food over the forecast period thanks to well-developed portfolios, wide distribution coverage and high levels of consumer loyalty towards their respective brands across all price segments. Sustained investment in promotional campaigns and regular new launches should also help to ensure their overall positions are not seriously challenged.
Health will be a focal point for innovation in cat food over the forecast period, with several players expected to develop products specially formulated to reduce the risk or alleviate the symptoms of common feline ailments. Similarly, as pet humanisation continues to gain influence over purchasing decisions and owners become better informed about the specific dietary requirements of cats, more companies are likely to introduce products that are made with highly nutritious natural ingredients and contain fewer or no artificial flavours, preservatives etc.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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