Effem México SA de CV remains the strong leader in cat food, with its Whiskas brand. Due to holding almost half of all shares, it is unlikely Whiskas will face any direct competition over the forecast period.
Cat treats is one of the smallest categories within pet food and has been underdeveloped for several years. However, increasing interest in cats will boost demand for more options to entertain and feed them, and this will lead to cat treats and mixers driving strong value growth across the forecast period.
Mexican consumers typically purchase their cat food from traditional and modern grocery retailers, due to the comprehensive grocery shopping experience such stores offer (one-stop shopping). However, with the trend towards humanisation and the pampering of pets, pet owners increasingly prefer to visit pet specialist stores, such as pet shops and pet superstores, where they can obtain many types of products for their pets as well as cat food.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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