Pet owners’ shopping habits changed over the three years of the COVID-19 pandemic in China. E-commerce is the most popular and practical distribution channel for the purchase of pet food, which is expected to help sales of cat food via e-commerce continue to flourish.
Due to the pet humanisation trend, premium-priced brands are anticipated to expand more quickly than mid-priced and economy-priced brands. Cat owners treat cat as their friend or a family member, especially younger consumers, who prefer to purchase the best-quality cat food, and whose spending on cat food is unlikely to diminish despite the uncertain economic climate.
In addition to the trend towards natural and safe ingredients, cat owners are increasingly concerned about precise feeding, because cats can be prone to issues such as tear stains, hair loss, and urinary tract or digestive system disorders. Therefore, to satisfy the functional demands of cat owners, some cat food contains functional ingredients, which can be used instead of or in addition to healthcare products.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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