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Country Report

Cat Food in

Cat Food in South Africa

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pet humanisation gains popularity

Pet humanisation, which refers to households viewing their pets as family members and adjusting their pets’ preferences accordingly, continues to emerge as a trend among the upper-income groups. Given the financial resilience of these upper-income groups, they can afford high expenditure on their pets, despite sluggish economic growth and rising unit prices.

Economic conditions affect consumer purchasing behaviour

South Africa slumped into a technical recession in 2018, which had a real effect on consumer purchasing choices. Despite the fast-growing pet humanisation trend, many South African consumers bore the brunt of the sluggish economy, combined with rising unit prices, particularly given the large population that falls in the lower LSM income groups in South Africa.

Cat treats become increasingly popular

The pet humanisation and premiumisation trends continue to strongly impact cat food, which has given rise to a slow but steady increase in cat treats. Marltons, an important player in pet products, has released a new range of cat treats, which include three flavours.

COMPETITIVE LANDSCAPE

Mars Africa continues to lead cat food

Mars Africa, which owns the popular brands Whiskas and Royal Canin, retained its position as the leading player in cat food, despite a small decline in share between 2017 and 2018. The low-growth economic environment resulted in trading down, which refers to consumers switching to cheaper brands when the economy is not performing adequately to sustain their usual spending behaviour.

RCL Foods expands its production facilities

RCL Foods is gaining share faster than its competitors in cat food. Its strong company performance is ascribed to a new expansion strategy, after investing ZAR150 million in a new production plant.

Private label continues its positive growth trajectory

Private label continues its steady growth trajectory, with retailers such as Pick ‘n’ Pay and Woolworths driving this trend. Product availability exists across the price spectrum, thereby increasing attractiveness for consumers.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in South Africa?
What are the major brands in South Africa?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Pet humanisation gains popularity

Economic conditions affect consumer purchasing behaviour

Cat treats become increasingly popular

COMPETITIVE LANDSCAPE

Mars Africa continues to lead cat food

RCL Foods expands its production facilities

Private label continues its positive growth trajectory

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care registers steady value growth while volume remains flat

Pet humanisation and premiumisation drive brand innovation despite tough economic conditions

RCL Foods leads the pet care market in 2018

Supermarkets channel leads pet food distribution

Low pet care volume growth expected over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pet humanisation gains popularity

Economic conditions affect consumer purchasing behaviour

Cat treats become increasingly popular

COMPETITIVE LANDSCAPE

Mars Africa continues to lead cat food

RCL Foods expands its production facilities

Private label continues its positive growth trajectory

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Pet humanisation gains popularity

Economic conditions affect consumer purchasing behaviour

Cat treats become increasingly popular

COMPETITIVE LANDSCAPE

Mars Africa continues to lead cat food

RCL Foods expands its production facilities

Private label continues its positive growth trajectory

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care registers steady value growth while volume remains flat

Pet humanisation and premiumisation drive brand innovation despite tough economic conditions

RCL Foods leads the pet care market in 2018

Supermarkets channel leads pet food distribution

Low pet care volume growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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