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Country Report

Cat Food in

Cat Food in South Africa

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The pet humanisation trend continues to influence cat food

Manufacturers are focusing on educating consumers how to give their cats a balanced diet, in line with the growing humanisation trend, whereby pet owners look after their pets as they would their children. Premium cat food is seeing rising popularity, particularly cat food customised to target specific cat needs, ages and breeds.

Affordable brands continue to attract consumers

The reduced purchasing power of the rand and increasing food prices put considerable pressure on consumers’ incomes, decreasing volume growth and driving them to hunt for bargains, whilst still seeking quality and the most affordable products. In line with this trend, economy and mid-priced products remain popular amongst South African pet owners.

Dry cat food is more resilient than wet cat food

Whilst both dry and wet cat food are seeing the impact of inflationary pricing, dry cat food remains a more affordable option than wet cat food. Many cats consume wet cat food as a treat, and consume dry cat food as their main source of food.

COMPETITIVE LANDSCAPE

Mars Africa maintains its lead in cat food

Mars Africa led cat food in value terms in 2017. This was primarily due to its leading Whiskas brand, which accounts for most of the company’s sales in cat food.

Martin & Martin acquires Nestlé South Africa’s pet food brands

In July 2016, Martin & Martin acquired Nestlé South Africa’s pet food brands. Cat food brands previously within Nestlé South Africa’s portfolio included Purina Friskies, Purina Pamper, Purina Fancy Feast and Purina ONE.

Private label remains a significant player in cat food

Private label players are expanding their ranges of pet food products, with manufacturers introducing ranges at different price points. Pick ‘n’ Pay has a No Name economy range, as well as the mid-priced PnP Choice range, for example.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in South Africa?
What are the major brands in South Africa?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in South Africa - Category analysis

HEADLINES

PROSPECTS

The pet humanisation trend continues to influence cat food

Affordable brands continue to attract consumers

Dry cat food is more resilient than wet cat food

COMPETITIVE LANDSCAPE

Mars Africa maintains its lead in cat food

Martin & Martin acquires Nestlé South Africa’s pet food brands

Private label remains a significant player in cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care sees steady retail value growth

Affordable brands remain popular amongst consumers

Martin & Martin remains the leading company in pet care in 2017

Supermarkets remains the leading distribution channel

Pet care volume growth is expected to be sluggish due to maturity

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The pet humanisation trend continues to influence cat food

Affordable brands continue to attract consumers

Dry cat food is more resilient than wet cat food

COMPETITIVE LANDSCAPE

Mars Africa maintains its lead in cat food

Martin & Martin acquires Nestlé South Africa’s pet food brands

Private label remains a significant player in cat food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in South Africa - Category analysis

HEADLINES

PROSPECTS

The pet humanisation trend continues to influence cat food

Affordable brands continue to attract consumers

Dry cat food is more resilient than wet cat food

COMPETITIVE LANDSCAPE

Mars Africa maintains its lead in cat food

Martin & Martin acquires Nestlé South Africa’s pet food brands

Private label remains a significant player in cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care sees steady retail value growth

Affordable brands remain popular amongst consumers

Martin & Martin remains the leading company in pet care in 2017

Supermarkets remains the leading distribution channel

Pet care volume growth is expected to be sluggish due to maturity

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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