Sales of cat food have not shifted to e-commerce in the way that dog food has in France, although cat food is increasingly bought through click and collect services at hypermarkets and supermarkets. Pet superstores and garden centres/DIY stores are seeing increases in sales, as consumers appreciate the wider choice of products available compared to traditional retailers who tend to stock only private label and big-name brands.
As seen in dog food, premium cat food has been growing through the review period, with mid-priced and economy products losing ground in turn. Previously, there was a more defined split between economy and premium, to the detriment of mid-range brands.
Subscription services for cat food are growing in popularity amongst French consumers. These range from niche specialised gourmet meals to mainstream brands such as Royal Canin, who offer a Club service for a delivery every four weeks.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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