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Despite demand for natural cat food having been slow to penetrate France, the natural and therapeutic sectors have come to witness the highest growth within cat food with the introduction of clean labels such as organic, GMO-free, or fresh meat. Greater clarity is required on what constitutes “natural”, but manufacturers continue to emphasise that their products are free from chemical additives, dyes, agents or artificial flavours.
Volume sales of wet cat food sales are decreasing in France whereas those of dry cat food continue to increase. Dry cat food continues to achieve greater volume sales than wet cat food in France, with most pet cats fed exclusively on dry food, while others receive a mix of dry and wet cat food.
While modern grocery retailers remains the dominant channel for cat food in France, e-commerce is slowly gaining ground as cat food is increasingly purchased online for reasons of convenience and price. The increasing popularity of online purchasing has encouraged specialist stores such as pet shops to take an omnichannel approach in order to remain competitive.
Mars Petcare & Food France remains an important leading player in cat food in France due to its focus on providing healthier options and products with specific nutrients and functions to assist with urinary function, natural defence, digestion, sensitive stomach, skin and coat health, and weight management. Owners increasingly seek products with such functions for their pet cats.
As there are numerous cat food brands and products available to French cat owners, innovation remains important in order to stand out from the competition. Innovation has included how the food is processed.
Edgard & Cooper, which is available at Carrefour and specialist online shops such as Animalis and Jardiland, has developed a range of cat food. The products are premium, contain natural ingredients and meet consumers’ requirement for affordability.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.