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Learn moreJun 2019
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Cat food leads sales in pet food in France, with a broad assortment of products and wide distribution. The cat population was almost double that of the dog population at the end of the review period, with the gap set to widen further in the forecast period.
Cat treats continued to record the strongest volume and current value growth at the end of the review period. This performance was driven by pet humanisation and premiumisation, as more owners treated their pets as family members and pampered them.
There is an ongoing preference for dry over wet cat food in France. Industry experts state that most pet cats are fed exclusively on dry food, while others receive a mix of dry and wet cat food.
While modern grocery retailers dominated cat food at the end of the review period, internet retailing continued to see the fastest value sales and share growth. In line with general retailing trends, the online channel is well placed to see further growth over the forecast period.
New product development is tackling the need for healthier options. Mars Petcare & Food France’s Perfect Fit range aims to provide specific nutrients and functions, such as urinary function, natural defence, digestion, sensitive stomach, skin and coat health and weight management.
Royal Canin is driving the move towards super-premium cat food. The company’s new The Cat boutique in Paris has attracted the attention of the media and upmarket cat owners, supported by strong advertising of its cat food ranges.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.