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Country Report

Cat Food in

Cat Food in Ukraine

May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Premium dry cat food was the most dynamic performer within cat food in volume and current value growth terms in 2017. The category continued to benefit from the fact that cat owners are more open to feeding their pets commercially prepared food than dog owners.

Development potential of cat treats remains strong

While cat owners are more likely to buy commercially prepared pet food than dog owners, cat treats remained a niche category in Ukraine in 2017. Most cat owners do not consider such products to be essential, as treats are mainly perceived as training rewards and cats are not commonly trained in the country.

Internet retailing gains ground in cat food distribution

Ukrainians are increasingly purchasing pet care products online, both from popular internet retailing websites like Hotline.ua, Zakaz.

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

International players continued to lead cat food in Ukraine in 2017. International brands are available across the country and present in all price segments.

New premium brands are well received

Ukraine saw the launch of a number of new premium cat food brands in 2017, including Brit and Trainer. These launches were largely successful, despite the fact that total cat food volume sales had still not recovered to pre-crisis levels.

Private label products gain ground in cat food

The value share of private label in cat food increased strongly in 2017. Private label lines from major grocery retailers performed particularly well, partly thanks to consumer loyalty towards their retailing brands but also due to the growing preference for one-stop shopping among Ukrainians.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Ukraine?
What are the major brands in Ukraine?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Development potential of cat treats remains strong

Internet retailing gains ground in cat food distribution

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

New premium brands are well received

Private label products gain ground in cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery increasingly evident in pet care in 2017

Premium pet food brands gain popularity

International players continue to lead pet food in Ukraine

Pet shops and supermarkets remain the top distribution channels

Recovery of pet care set to continue over the forecast period

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Ukraine

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Executive Summary

New Report Guarantee

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Development potential of cat treats remains strong

Internet retailing gains ground in cat food distribution

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

New premium brands are well received

Private label products gain ground in cat food

Samples

Overview

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Table of Contents

Cat Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Economy and mid-priced cat food products set to remain most popular

Development potential of cat treats remains strong

Internet retailing gains ground in cat food distribution

COMPETITIVE LANDSCAPE

International companies continue to lead cat food

New premium brands are well received

Private label products gain ground in cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery increasingly evident in pet care in 2017

Premium pet food brands gain popularity

International players continue to lead pet food in Ukraine

Pet shops and supermarkets remain the top distribution channels

Recovery of pet care set to continue over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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