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Country Report

Cat Food in

Cat Food in Ukraine

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Specialist cat food expands distribution reach and attracts increasingly health-conscious cat owners

Therapeutic and holistic cat food designed for specific health needs gained ground in 2018 and 2019. Aside from better education about cat nutrition among owners, this trend was supported by new launches and improvements in economic conditions.

Dry cat food slowly catching up

Wet cat food is traditionally the most popular variant in Ukraine, with higher retail volume sales than dry cat food. Many cat owners view wet cat food as tastier for their pets and are concerned that cats will refuse dry food.

Cat owners seek to pamper their cats with treats and food inspired by human cuisine

Cat owners increasingly regard cats as members of the family and have a growing focus on cats’ happiness and wellbeing. Many are thus keen to provide their cats with special treats.

COMPETITIVE LANDSCAPE

Nestlé-Ukraine banks on aggressive promotion as it pushes to regain share

Nestlé-Ukraine remained leader in cat food in 2018 and indeed extended its lead, regaining share after severe declines over 2014-2017. Over these years, smaller players took significant shares, with Kormotekh’s value-added mid-priced range, new premium entrants such as Brit and Trainer and private label all posing growing competition.

Domestic player Kormotekh benefits from offering premium-positioned but mid-priced products

Kormotekh, in second place, is the only domestic manufacturer with a wide distribution network, with most others operating on a regional level and holding relatively low value shares. This company took significant share from the leader Nestlé-Ukraine in 2017 and continued to gain share in 2018.

New international players flood in

A flood of new and distinctive international players entered cat food in Ukraine in 2018, including Petcurean, Essential Foods and Monge. Petcurean is a premium Canadian player offering options such as NOW FRESH, positioned as the next-freshest alternative to home-made food, and GO! SOLUTIONS specialised cat food, including products for fussy eaters and grain free recipes.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Ukraine?
What are the major brands in Ukraine?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Specialist cat food expands distribution reach and attracts increasingly health-conscious cat owners

Dry cat food slowly catching up

Cat owners seek to pamper their cats with treats and food inspired by human cuisine

COMPETITIVE LANDSCAPE

Nestlé-Ukraine banks on aggressive promotion as it pushes to regain share

Domestic player Kormotekh benefits from offering premium-positioned but mid-priced products

New international players flood in

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Pet care rebounds thanks to shift towards prepared food and focus on nutrition

Polarisation as some pet owners seek optimum nutrition while other remain focused on price

Flood of new entrants and premiumisation from domestic players intensify competition

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Specialist cat food expands distribution reach and attracts increasingly health-conscious cat owners

Dry cat food slowly catching up

Cat owners seek to pamper their cats with treats and food inspired by human cuisine

COMPETITIVE LANDSCAPE

Nestlé-Ukraine banks on aggressive promotion as it pushes to regain share

Domestic player Kormotekh benefits from offering premium-positioned but mid-priced products

New international players flood in

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Specialist cat food expands distribution reach and attracts increasingly health-conscious cat owners

Dry cat food slowly catching up

Cat owners seek to pamper their cats with treats and food inspired by human cuisine

COMPETITIVE LANDSCAPE

Nestlé-Ukraine banks on aggressive promotion as it pushes to regain share

Domestic player Kormotekh benefits from offering premium-positioned but mid-priced products

New international players flood in

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Pet care rebounds thanks to shift towards prepared food and focus on nutrition

Polarisation as some pet owners seek optimum nutrition while other remain focused on price

Flood of new entrants and premiumisation from domestic players intensify competition

Emerging distribution channels take share as players push for new customers

Widening range and premiumisation trend fuel forecast period growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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