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Learn moreMay 2020
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Therapeutic and holistic cat food designed for specific health needs gained ground in 2019 and 2020. In addition to better education about cat nutrition among owners, this trend was supported by new launches and improvements in economic conditions.
Wet cat food remains popular among consumers, with many regarding it as the best nutrition and a treat for their cats. Wet cat food is traditionally the most popular variant in Ukraine, with higher retail volume sales than dry cat food.
Cat food buyers are becoming more attentive to and demanding in terms of the ingredients and country of origin of the pet food they purchase. There has, for example, been much discussion on forums about the country of origin of specific brands, as one brand may be produced in Poland and in France, and there are claims that the two offer different standards of quality.
A flood of new and distinctive international players entered cat food in Ukraine towards the end of the review period, including Petcurean, Essential Foods and Monge. Petcurean is a premium Canadian player offering options such as NOW FRESH, positioned as the next-freshest alternative to home-made food, and GO! SOLUTIONS, offering specialised cat food, including products for fussy eaters and grain free recipes.
Kormotekh, in second place, is the only domestic manufacturer with a wide distribution network, with most others operating on a regional level and holding relatively low value shares. The company continued to strengthen its share in 2019, benefiting from offering wet cat food positioned as premium but priced at mid-priced levels via its Klub 4 Lapy Selection Enriched Recipe, with this positioned as complete and balanced, with a high meat content and a range of nutrients, fruit and herbs for health.
Royal Canin Ukraine invested heavily in marketing and social media programmes in 2019, including a chat bot on its website, partnerships with cat shelters and incentive programmes for so-called “quality agents”. These include bloggers, pet owners, influencers, breeders, veterinarians and zoo defenders/eco activists.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.