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Cat Food in Ukraine
May 2020
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Executive Summary
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PROSPECTS
Premium cat food becomes more diversified, targeting specific conditions
Therapeutic and holistic cat food designed for specific health needs gained ground in 2019 and 2020. In addition to better education about cat nutrition among owners, this trend was supported by new launches and improvements in economic conditions.
Wet cat food remains popular
Wet cat food remains popular among consumers, with many regarding it as the best nutrition and a treat for their cats. Wet cat food is traditionally the most popular variant in Ukraine, with higher retail volume sales than dry cat food.
Cat owners increasingly seek high-quality ingredients
Cat food buyers are becoming more attentive to and demanding in terms of the ingredients and country of origin of the pet food they purchase. There has, for example, been much discussion on forums about the country of origin of specific brands, as one brand may be produced in Poland and in France, and there are claims that the two offer different standards of quality.
COMPETITIVE LANDSCAPE
New international players enter, whilst Mars Ukraine maintains its share with new products
A flood of new and distinctive international players entered cat food in Ukraine towards the end of the review period, including Petcurean, Essential Foods and Monge. Petcurean is a premium Canadian player offering options such as NOW FRESH, positioned as the next-freshest alternative to home-made food, and GO! SOLUTIONS, offering specialised cat food, including products for fussy eaters and grain free recipes.
Kormotekh strengthens its second place in cat food
Kormotekh, in second place, is the only domestic manufacturer with a wide distribution network, with most others operating on a regional level and holding relatively low value shares. The company continued to strengthen its share in 2019, benefiting from offering wet cat food positioned as premium but priced at mid-priced levels via its Klub 4 Lapy Selection Enriched Recipe, with this positioned as complete and balanced, with a high meat content and a range of nutrients, fruit and herbs for health.
Royal Canin Ukraine active in marketing
Royal Canin Ukraine invested heavily in marketing and social media programmes in 2019, including a chat bot on its website, partnerships with cat shelters and incentive programmes for so-called “quality agents”. These include bloggers, pet owners, influencers, breeders, veterinarians and zoo defenders/eco activists.
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Overview
Why buy this report?
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Ukraine market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cat Food in Ukraine?
- What are the major brands in Ukraine?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
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Cat Food in Ukraine - Category analysis
HEADLINES
PROSPECTS
Premium cat food becomes more diversified, targeting specific conditions
Wet cat food remains popular
Cat owners increasingly seek high-quality ingredients
COMPETITIVE LANDSCAPE
New international players enter, whilst Mars Ukraine maintains its share with new products
Kormotekh strengthens its second place in cat food
Royal Canin Ukraine active in marketing
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
Pet Care in Ukraine - Industry Overview
EXECUTIVE SUMMARY
Pet care continues to perform well thanks to a shift towards prepared food and focus on nutrition
Pet owners are increasingly conscious of their responsibilities
The recovery encourages new entrants and premiumisation
Emerging distribution channels take share as players push for new customers
Widening range and premiumisation trend fuel forecast period growth
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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