A return to pre-war purchasing behaviour is expected to be seen over the forecast period, as people get used to the price increases and the new reality. There is expected to be greater interest in novelties, while the pet humanisation and “pet parent” trends are likely to develop.
Greater importance is being placed on the social responsibility efforts of brands, such as through help and donations to local pet shelters. There are already many social initiatives being taken by local and global players within cat food (eg Collar, Kormotech, Nestlé, Josera and others), which includes cooperation with national funds and engagement with European partners.
As consumers form ever closer bonds with their pets they are expected to become increasingly willing to tailor their cat’s diet to its specific dietary needs, sometimes on the advice of a vet or pet nutritionist. As such, there is likely to be a growing presence of and demand for specialist cat food such as hypoallergenic cat food, as well as products to improve digestion, reduce stress, and strengthen immunity, for example.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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