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Learn moreMay 2020
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Single-portion cat food is gaining popularity, primarily versions that are positioned as being functional and offering health benefits. Thanks to the growing trend of convenience, single-portion pouches are increasingly in demand, with value-for-money multipacks selling particularly well.
Demand for premium variants continues to accelerate in cat food, with an emphasis on freshness, natural ingredients, high meat content and balanced nutrition. Consumers are also seeking out food that caters to specialised requirements, such as those of sterile cats as their number is rising rapidly in both urban and rural areas.
Cat treats continued to record healthy growth over 2019-2020, benefiting from the humanisation trend and rising disposable incomes. Owners are increasingly inclined to pamper their feline friends, indulging them with healthy, high-quality treats that boast functional ingredients.
Nestlé Cesko sro continued to lead cat food in 2019, with only a narrow gap separating it from second-ranked company, Mars Czech sro. Friskies and Whiskas tied for the top brand position, with Friskies owned by Nestlé and Whiskas owned by Mars.
Vitakraft Chovex again registered substantial gains during 2019, focusing on wet cat food and cat treats. Its share gains were driven by the company’s Vitakraft brand in premium wet cat food.
Hypermarkets and pet shops accounted for the highest shares of sales in cat food in 2020, though e-commerce witnessed the fastest growth. E-Commerce will continue to lead growth throughout the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.