Executive Summary

Jun 2019
PROSPECTS
Single-portions satisfy convenience requirements, while wet cat food thrives

Single-portion cat food is increasing in popularity, especially versions that are positioned as being functional and offering health benefits. Thanks to the strengthening trend of convenience, single-portion pouches are increasingly in demand, especially multipacks, which offer better value for money.

Owners seek fresh and natural food with a high meat content and specialised recipes

Demand for premium variants is increasing in cat food, with the emphasis being on freshness, natural ingredients, high meat content and balanced nutrition. There is also growing demand for food that caters to specialised needs, such as those of sterile cats, with the number of these cats rising rapidly in urban and rural areas.

Meaty treats appeal to those pampering pets

Cat treats continued to record strong growth over 2018-2019, achieving among the best rates in the whole category. As well as benefiting regular cat food, the rising humanisation and disposable incomes in the country also favoured cat treats during 2019.

COMPETITIVE LANDSCAPE
Mars and Nestlé jostle at top but smaller players push for share

Nestlé Cesko continued to lead cat food in 2018, with only a percentage point difference in value share between itself and second-ranked Mars Czech sro. Both players benefit from having well-established brands, strong distribution and promotional support.

Vitakraft benefits from intensive in-store and digital marketing

Vitakraft Chovex sro again registered strong gains during 2018, with this company focusing on wet cat food and cat treats. It engaged in intensive in-store and digital promotion, while widening its offering with interesting extensions.

Internet retailing soars thanks to offering convenience

In terms of channel distribution, internet retailing grew the most dynamically in 2018 and is predicted to lead value sales growth again in the forecast period. Its share is increasingly significant in cat food thanks to the convenience trend, as pet owners can easily purchase cat food online and have it delivered to them, which is highly appreciated given that consumer lives are busier.

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Cat Food in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Czech Republic?
  • What are the major brands in Czech Republic?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Cat Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Single-portions satisfy convenience requirements, while wet cat food thrives
Owners seek fresh and natural food with a high meat content and specialised recipes
Meaty treats appeal to those pampering pets

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at top but smaller players push for share
Vitakraft benefits from intensive in-store and digital marketing
Internet retailing soars thanks to offering convenience

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Busy and nutrition-focused owners trade up to prepared food
Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets
Competition strengthens as leaders and niche players alike bank on premiumisation
Store-based players aim for omnichannel success as internet retailing woos consumers
Pampering and premiumisation ahead

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources