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Country Report

Cat Food in

Cat Food in the Czech Republic

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Single-portion pouches seen as fresh and convenient as the shift from dry to wet food continues

Single-portion cat food is gaining popularity, primarily versions that are positioned as being functional and offering health benefits. Thanks to the growing trend of convenience, single-portion pouches are increasingly in demand, with value-for-money multipacks selling particularly well.

Pet humanisation trend drives demand for premium cat food

Demand for premium variants continues to accelerate in cat food, with an emphasis on freshness, natural ingredients, high meat content and balanced nutrition. Consumers are also seeking out food that caters to specialised requirements, such as those of sterile cats as their number is rising rapidly in both urban and rural areas.

Meaty treats cater to pampered pets

Cat treats continued to record healthy growth over 2019-2020, benefiting from the humanisation trend and rising disposable incomes. Owners are increasingly inclined to pamper their feline friends, indulging them with healthy, high-quality treats that boast functional ingredients.

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at the top as smaller players push for share

Nestlé Cesko sro continued to lead cat food in 2019, with only a narrow gap separating it from second-ranked company, Mars Czech sro. Friskies and Whiskas tied for the top brand position, with Friskies owned by Nestlé and Whiskas owned by Mars.

Vitakraft benefits from multichannel marketing strategy and new product developments

Vitakraft Chovex again registered substantial gains during 2019, focusing on wet cat food and cat treats. Its share gains were driven by the company’s Vitakraft brand in premium wet cat food.

Rise of e-commerce meets demand for convenience as private label gains share

Hypermarkets and pet shops accounted for the highest shares of sales in cat food in 2020, though e-commerce witnessed the fastest growth. E-Commerce will continue to lead growth throughout the forecast period.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Czech Republic?
What are the major brands in Czech Republic?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Single-portion pouches seen as fresh and convenient as the shift from dry to wet food continues

Pet humanisation trend drives demand for premium cat food

Meaty treats cater to pampered pets

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at the top as smaller players push for share

Vitakraft benefits from multichannel marketing strategy and new product developments

Rise of e-commerce meets demand for convenience as private label gains share

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

Table 36 Pet Populations 2015-2020

MARKET DATA

Table 37 Sales of Pet Food by Category: Volume 2015-2020
Table 38 Sales of Pet Care by Category: Value 2015-2020
Table 39 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 40 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 41 NBO Company Shares of Pet Food: % Value 2015-2019
Table 42 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 43 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 44 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 45 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 46 Distribution of Pet Care by Format: % Value 2015-2020
Table 47 Distribution of Pet Care by Format and Category: % Value 2020
Table 48 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 49 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 50 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 51 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 52 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 3 Research Sources

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

Table 54 Pet Populations 2015-2020

MARKET DATA

Table 55 Sales of Pet Food by Category: Volume 2015-2020
Table 56 Sales of Pet Care by Category: Value 2015-2020
Table 57 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 58 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Pet Food: % Value 2015-2019
Table 60 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 61 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 62 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 63 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 64 Distribution of Pet Care by Format: % Value 2015-2020
Table 65 Distribution of Pet Care by Format and Category: % Value 2020
Table 66 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 67 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 68 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 69 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 70 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Single-portion pouches seen as fresh and convenient as the shift from dry to wet food continues

Pet humanisation trend drives demand for premium cat food

Meaty treats cater to pampered pets

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at the top as smaller players push for share

Vitakraft benefits from multichannel marketing strategy and new product developments

Rise of e-commerce meets demand for convenience as private label gains share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Single-portion pouches seen as fresh and convenient as the shift from dry to wet food continues

Pet humanisation trend drives demand for premium cat food

Meaty treats cater to pampered pets

COMPETITIVE LANDSCAPE

Mars and Nestlé jostle at the top as smaller players push for share

Vitakraft benefits from multichannel marketing strategy and new product developments

Rise of e-commerce meets demand for convenience as private label gains share

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Value growth outperforms volume growth as owners buy the best for their pets

Premiumisation and pet humanisation trends drive sales of high-end products offering natural, functional ingredients

Multinationals lead but face growing competition as smaller players focus on premiumisation

Rise of e-commerce forces store-based players to invest in multichannel strategies

Premiumisation trend will continue to drive value growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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