Single-portion cat food is increasing in popularity, especially versions that are positioned as being functional and offering health benefits. Thanks to the strengthening trend of convenience, single-portion pouches are increasingly in demand, especially multipacks, which offer better value for money.
Demand for premium variants is increasing in cat food, with the emphasis being on freshness, natural ingredients, high meat content and balanced nutrition. There is also growing demand for food that caters to specialised needs, such as those of sterile cats, with the number of these cats rising rapidly in urban and rural areas.
Cat treats continued to record strong growth over 2018-2019, achieving among the best rates in the whole category. As well as benefiting regular cat food, the rising humanisation and disposable incomes in the country also favoured cat treats during 2019.
Nestlé Cesko continued to lead cat food in 2018, with only a percentage point difference in value share between itself and second-ranked Mars Czech sro. Both players benefit from having well-established brands, strong distribution and promotional support.
Vitakraft Chovex sro again registered strong gains during 2018, with this company focusing on wet cat food and cat treats. It engaged in intensive in-store and digital promotion, while widening its offering with interesting extensions.
In terms of channel distribution, internet retailing grew the most dynamically in 2018 and is predicted to lead value sales growth again in the forecast period. Its share is increasingly significant in cat food thanks to the convenience trend, as pet owners can easily purchase cat food online and have it delivered to them, which is highly appreciated given that consumer lives are busier.
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This industry report originates from Passport, our Pet Care market research database.