Cat Food in Italy

Name: Cat Food in Italy
Brand: Euromonitor International
Price: 1195 USD

May 2022

USD 1,195

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Overview:

Understand the latest market trends and future growth opportunities for the Cat Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cat Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cat Food in Italy report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Cat Food in Italy?
Which are the leading brands in Cat Food in Italy?
How are products distributed in Cat Food in Italy?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?

Cat Food in Italy - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pet humanisation trend supports fast sales growth for cat treats and mixers

Sustainable products and real and fresh ingredients spur sales of wet cat food

Nestlé and Mars invest in innovation and new product developments to maintain leading positions in cat food

PROSPECTS AND OPPORTUNITIES

Naturalness, health prevention and 100% Italian claims set to drive sales

Development of private label ranges in line with premium and nutritional trends

Shift to innovative and sustainable packages likely to support e-commerce sales of cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2017-2022

Table 2 Cat Population 2017-2022

Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 1 Cat Food by Price Band 2022

Table 4 Sales of Cat Food by Category: Volume 2017-2022

Table 5 Sales of Cat Food by Category: Value 2017-2022

Table 6 Sales of Cat Food by Category: % Volume Growth 2017-2022

Table 7 Sales of Cat Food by Category: % Value Growth 2017-2022

Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022

Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022

Table 10 NBO Company Shares of Cat Food: % Value 2017-2021

Table 11 LBN Brand Shares of Cat Food: % Value 2018-2021

Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021

Table 13 Distribution of Cat Food by Format: % Value 2017-2022

Table 14 Forecast Sales of Cat Food by Category: Volume 2022-2027

Table 15 Forecast Sales of Cat Food by Category: Value 2022-2027

Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027

Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Pet care in 2022: The big picture

2022 key trends

Competitive landscape

Retailing developments

What next for pet care?

MARKET INDICATORS

Table 18 Pet Populations 2017-2022

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2017-2022

Table 20 Sales of Pet Care by Category: Value 2017-2022

Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022

Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022

Table 23 NBO Company Shares of Pet Food: % Value 2017-2021

Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021

Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021

Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021

Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022

Table 28 Distribution of Pet Care by Format: % Value 2017-2022

Table 29 Distribution of Pet Care by Format and Category: % Value 2022

Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022

Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022

Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027

Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027

Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027

Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

The following categories and subcategories are included:

Cat Food

Cat Treats and Mixers
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
- - Premium Therapeutic Dry Cat Food
  - Premium Non-Therapeutic Dry Cat Food
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
- - Premium Therapeutic Wet Cat Food
  - Premium Non-Therapeutic Wet Cat Food

Cat Food

This is the aggregation of wet and dry cat food.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Cat Food research and analysis database.

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