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Country Report

Cat Food in

Cat Food in Italy

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer demand for quality cat food supports value growth

In 2019, cat food in Italy continued to record steady current value growth, with wet cat food accounting for the largest share of sales. Increasing awareness of product quality remained the key driver of value sales, while also helping to fuel the rapid growth of internet retailing, with the channel offering a very wide variety of products.

More than just a simple cat treat

Cats may not respond to treats as enthusiastically as their canine counterparts, but cat owners are undeterred as treats was once again the fastest growing category in current value terms, albeit from a low base. Treats with added benefits, such as a liquid texture or supplements to support healthy teeth or a shiny coat, or to reduce fur balls, continued to be in strong demand and offer further potential for growth over the forecast period.

Further segmentation, diversification and functionality support cat food sales

An increasing focus on segmentation, diversification and functionality all helped to support the growth of cat food in 2019, with these trends remaining relevant across all categories. Demand for more natural foods is impacting different types of cat food.

COMPETITIVE LANDSCAPE

Listening to consumers pays off for Nestlé Purina PetCare and Mars

Nestlé Purina PetCare remained the leading player in cat food in 2018, followed by Mars. The positions of these two multinationals can be largely attributed to ongoing heavy investment in innovation and new product development.

Manufacturers focus on the special relationship between cats and their owners

In 2018, advertisements and product pack designs focused specifically on the relationship between cats and their owners. Vitakraft, for example, continued to register strong value sales growth thanks to initiatives such as packaging its Poésie line in heart-shaped aluminium trays and positioning its Souprise treats as a special reward for cats.

Private label players spot a gap in the market and pounce

As in dog food, private label players in both grocery retailing and chained pet shops and superstores are increasingly expanding their cat food ranges as they look to offer local consumers good alternatives to branded products but at more competitive prices.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Italy?
What are the major brands in Italy?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Italy - Category analysis

HEADLINES

PROSPECTS

Consumer demand for quality cat food supports value growth

More than just a simple cat treat

Further segmentation, diversification and functionality support cat food sales

COMPETITIVE LANDSCAPE

Listening to consumers pays off for Nestlé Purina PetCare and Mars

Manufacturers focus on the special relationship between cats and their owners

Private label players spot a gap in the market and pounce

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ continued love of animals supports pet care in Italy

Humanisation and premiumisation trends result in value growth

Nestlé Purina PetCare maintains its lead

Small retailers struggle as chained pet stores continue to grow

A bright future for pet care as Italians spend on quality and innovation

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer demand for quality cat food supports value growth

More than just a simple cat treat

Further segmentation, diversification and functionality support cat food sales

COMPETITIVE LANDSCAPE

Listening to consumers pays off for Nestlé Purina PetCare and Mars

Manufacturers focus on the special relationship between cats and their owners

Private label players spot a gap in the market and pounce

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cat Food in Italy - Category analysis

HEADLINES

PROSPECTS

Consumer demand for quality cat food supports value growth

More than just a simple cat treat

Further segmentation, diversification and functionality support cat food sales

COMPETITIVE LANDSCAPE

Listening to consumers pays off for Nestlé Purina PetCare and Mars

Manufacturers focus on the special relationship between cats and their owners

Private label players spot a gap in the market and pounce

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ continued love of animals supports pet care in Italy

Humanisation and premiumisation trends result in value growth

Nestlé Purina PetCare maintains its lead

Small retailers struggle as chained pet stores continue to grow

A bright future for pet care as Italians spend on quality and innovation

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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