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Learn moreMay 2020
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Cat food in Italy continues to see steady current value growth in 2020, with faster increases projected in the forecast period. Growing awareness of product quality remains the key driver of value sales, while the rapid growth of e-commerce has widened the offer of wet and dry cat food.
Cat treats is expected to remain the fastest-growing category in volume and current value terms over the forecast period, albeit from a relatively low sales base. Cats may not respond to treats as enthusiastically as their canine counterparts, but the pet humanisation trend continues to encourage owners to invest in these indulgences for their animals.
Cat food is benefiting from the increasing focus on segmentation, diversification and functionality across categories. The demand for more natural food is impacting different types of cat food.
Nestlé Purina PetCare remained the leading player in cat food in value share terms in 2019, followed by Mars Italia. As in dog food, their positions are supported by ongoing heavy investment in innovation and new product development.
As in dog food, Monge & C registered the fastest growth in current value sales in cat food in 2019. This performance was supported by Monge Grill for cats, a line of single-dose wet cat food.
Private label retained a double-digit share of value sales in cat food in 2019, as retailers competed with branded players via premiumisation. As a result, private label players are developing natural, low grain and single-protein products and differentiating products by age/lifestyle, etc.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.