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Country Report

Cat Food in

Cat Food in Italy

Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat food records a good performance

In the coming years cat food is expected to continue witnessing slow but steady growth, increasing both in volume and value terms. Cat treats and mixers will face the most dynamic development, while other categories will sustain slower growth, albeit almost all positive (bar mid-priced wet cat food).

Cat food increasingly improves cats’ health and wellbeing

Given rising Italian interest in health and wellbeing, as well as the pet humanisation trend, consumers are expected to be increasingly aware and knowledgeable about studies relating to increased life expectancy for cats deriving from improved nutrition. At the same time the majority of vets are expected to progressively suggest their clients use cat food as a way of improving the nutrition and overall wellbeing of cats.

Innovation and product development are expected to rise

Over the forecast period cat food product development is expected to continue focusing on expanding the number and variety of products on sale. A constant enlargement of the premium products on offer is expected, including for example an increased variety of natural products, organic ones, as well as products made without cereals and gluten.

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

While hypermarkets and supermarkets are expected to remain the reference stores for economy and mid-priced cat food products, specialist pet stores are expected to increasingly offer more premium products, also providing functional ones that respond to the specific needs of cats that are more in line with new trends of health and wellness within cat food. Specialised pet store chains, such as Arcaplanet for example, that offer both specialisation and large-scale distribution (offline and online), are expected to be very successful in years to come.

Competition rises within premium products

Nestlé Purina PetCare Italia SpA remained the main player within cat food in 2017, followed by other large players. Nevertheless private label within cat food is expected to show a positive performance in years to come with a reduction of economy products and a rise of premium and organic ones, currently still representing a niche but that better meet consumer preferences.

Grocery retailers open specialised pet stores

In 2017 Coop Alleanza 3.0 opened the first supermarket completely dedicated to pets called “Amici di casa Coop” in Ravenna.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Italy?
What are the major brands in Italy?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Italy - Category analysis

HEADLINES

PROSPECTS

Cat food records a good performance

Cat food increasingly improves cats’ health and wellbeing

Innovation and product development are expected to rise

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

Competition rises within premium products

Grocery retailers open specialised pet stores

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cat food records a good performance

Cat food increasingly improves cats’ health and wellbeing

Innovation and product development are expected to rise

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

Competition rises within premium products

Grocery retailers open specialised pet stores

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Italy - Category analysis

HEADLINES

PROSPECTS

Cat food records a good performance

Cat food increasingly improves cats’ health and wellbeing

Innovation and product development are expected to rise

COMPETITIVE LANDSCAPE

Specialised pet store chains gain ground

Competition rises within premium products

Grocery retailers open specialised pet stores

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend leads to good pet care performance in Italy

Growing market despite less positive pet population trends

Large players lead the market

Specialised pet store chains on the rise

Bright future for pet care in Italy

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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