Cat treats and mixers is projected to be the most dynamic performer in volume growth terms over the forecast period. The category will continue to profit from the fact that pet humanisation is making Danes more inclined to regularly purchase treats to pamper and reward their cats.
While the overall aggregate value share held by private label in cat food is already substantial, it should continue to rise over the forecast period. Gains will be underpinned by increased budget-consciousness among consumers, as inflation in Denmark looks set to remain relatively high in the short-to-medium term.
E-commerce looks set to continue gaining importance in terms of cat food distribution in Denmark over the forecast period. This is partly because rapidly rising costs are leading many store-based retailers – especially modern grocery retailers – to rationalise their assortments in this category.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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