The range of high-quality dry and wet cat food is expected to expand further over the forecast period as increasingly responsible owners look for the best products to suit their cat’s nutritional and health needs. As such, premium dry and wet cat food are projected to remain the two most dynamic categories (not including cat treats and mixers) in retail volume terms over the forecast period.
Cat treats and mixers sales is expected to continue recording steady growth in retail volume terms over the forecast period, even as the pampering trend subsides due to cost cutting. Many cat treats are developed not only to be given as a reward or snack but also to provide additional health benefits like dental, hairball care or to provide relaxing properties.
Health-conscious cat owners are becoming increasingly concerned about cat obesity, with between 25% to 40% of cats in Denmark having excess weight, a condition that can lead to numerous diseases. In the past, giving cats an abundance of food was seen as a sign of love and care, however, cat owners are now looking at reducing the amount of food their cats consume to ensure good health and prevent weight issue.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of wet and dry cat food.See All of Our Definitions
This report originates from Passport, our Cat Food research and analysis database.
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