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Cat Food in Chile
May 2020
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Executive Summary
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PROSPECTS
Population growth and urbanisation increase cat ownership, boosting sales
In 2020, cat food saw another year of dynamic growth in both retail volume and current value terms, as the cat population continued to rise from a lower base than the dog population. Population growth and urbanisation are two strong factors affecting sales of cat food.
Premium product range diversifies and benefits from growth of e-commerce
As in dog food, premiumisation is a key trend in cat food. Premium brands tout their nutritional benefits, with these products attracting owners seeking to offer optimum nutrition alongside indulgence.
Cat treats seen as unnecessary
Cat treats has so far seen little interest in Chile. Few brands offer such products, which tend to be imported and face strong competition from non-edible catnip, with many viewing this as the quintessential cat treat.
COMPETITIVE LANDSCAPE
Nestlé banks on affordable premiumisation
Nestlé Chile remained the clear leader in cat food in value terms in 2019, supported by the good positioning of its various brands and widespread consumer trust and loyalty. The company has been able to break away from its competitors by promoting its range as offering high quality at affordable prices, particularly in the mid-priced segment with Purina Cat Chow.
Launches, formulation changes and collaborations focus on current trends
At the beginning of 2019, Empresas Iansa launched wet cat food Trocitos en Salsa (pieces in sauce) under its well-known brand Felinnes. This followed the trend towards wet cat food, reflecting the fact that there is still room for growth in this category, as the percentage of wet cat food compared with dry cat food is lower than in other countries, for example those in Europe, which many companies in Chile see as an opportunity for growth.
The move towards e-commerce is hampered by logistics difficulties
Although modern grocery retailers accounted for the largest share of distribution in cat food in Chile in 2020, it saw a value share decline, as e-commerce saw another year of share growth. Chilean consumers are used to buying online via web or smartphone applications, for example via Cornershop, UberEats and Rappi.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Chile market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cat Food in Chile?
- What are the major brands in Chile?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Want to find out more about this report?
Request more informationTable of Contents
Cat Food in Chile - Category analysis
HEADLINES
PROSPECTS
Population growth and urbanisation increase cat ownership, boosting sales
Premium product range diversifies and benefits from growth of e-commerce
Cat treats seen as unnecessary
COMPETITIVE LANDSCAPE
Nestlé banks on affordable premiumisation
Launches, formulation changes and collaborations focus on current trends
The move towards e-commerce is hampered by logistics difficulties
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
Pet Care in Chile - Industry Overview
EXECUTIVE SUMMARY
Social protests hamper growth, but Ley Cholito boosts awareness of animal welfare
Pet humanisation encourages premiumisation
Nestlé and Nutripro are confident in the future, investing in domestic production
Modern grocery retailers challenged by e-commerce
Good growth ahead as more dogs and cats become cherished pets
MARKET INDICATORS
Table 18 Pet Populations 2015-2020MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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