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Country Report

Cat Food in

Cat Food in Chile

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fussy cats benefit from indulgent attitudes with animal welfare in the spotlight

There is a growing focus on animal welfare in Chile, with Ley Cholito bringing this issue into the spotlight. This law protects the rights of dogs and cats and offers guidelines for their care and wellbeing, requiring owners to take responsibility for pet cats’ food and health management, while encouraging the adoption of strays.

Premium range diversifies and benefits from growing popularity of internet retailing

As in dog food, a growing number of premium brands continue to be introduced, particularly in wet food. Wet cat food is seeing the strongest development in this area, as many owners are convinced that their cats would be uninterested in dry food, while wet cat food is seen as more indulgent.

Cat treats seen as unnecessary

Cat treats see little interest in Chile. Few brands offer such products, which tend to be imported and face strong competition from non-edible catnip, with many viewing this as the quintessential cat treat.

COMPETITIVE LANDSCAPE

Nestlé banks on mid-priced premiumisation

Nestlé remains the clear leader within cat food, supported by the good positioning of its various brands and widespread consumer trust and loyalty. The company has been able to break away from competitors by promoting its range as offering high quality at affordable prices, particularly in the mid-priced segment with Purina Cat Chow.

Whiskas iconic slogan challenged over its veracity

Whiskas, owned by Masterfoods Chile, has used the global slogan “8 of 10 cats prefer Whiskas” for many years in Chile, with this slogan enjoying wide consumer awareness and playing upon owners concerns that fussy cats will reject any but their favourite food brands. However, the truthfulness of this slogan was challenged in August 2018, with Carozzi, owner of Master Cat, with Carozzi suing Masterfoods and citing the fact that there are no scientific studies proving this to be true and claiming that the slogan is thus an example of unfair competition.

Rebranding and cross-category expansion aim to reposition brands for success

With competition heating up in cat food, players are increasingly scrutinising brands’ names and positioning as they seek to optimise their appeal to consumers. Champion Katt for example successfully rebranded itself as Champion Cat in 2018, with the brand capitalising on its recent expansion from cat food into cat litter.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Chile?
What are the major brands in Chile?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Chile - Category analysis

HEADLINES

PROSPECTS

Fussy cats benefit from indulgent attitudes with animal welfare in the spotlight

Premium range diversifies and benefits from growing popularity of internet retailing

Cat treats seen as unnecessary

COMPETITIVE LANDSCAPE

Nestlé banks on mid-priced premiumisation

Whiskas iconic slogan challenged over its veracity

Rebranding and cross-category expansion aim to reposition brands for success

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Ley Cholito boosts awareness of animal welfare

Products and consumers increasingly sophisticated, as humanisation encourages premiumisation

Nestlé and Nutripro invest in domestic production as they compete for top

Modern grocery retailers benefit from mainstream appeal but internet retailing challenges by offering range and convenience

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fussy cats benefit from indulgent attitudes with animal welfare in the spotlight

Premium range diversifies and benefits from growing popularity of internet retailing

Cat treats seen as unnecessary

COMPETITIVE LANDSCAPE

Nestlé banks on mid-priced premiumisation

Whiskas iconic slogan challenged over its veracity

Rebranding and cross-category expansion aim to reposition brands for success

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Chile - Category analysis

HEADLINES

PROSPECTS

Fussy cats benefit from indulgent attitudes with animal welfare in the spotlight

Premium range diversifies and benefits from growing popularity of internet retailing

Cat treats seen as unnecessary

COMPETITIVE LANDSCAPE

Nestlé banks on mid-priced premiumisation

Whiskas iconic slogan challenged over its veracity

Rebranding and cross-category expansion aim to reposition brands for success

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Ley Cholito boosts awareness of animal welfare

Products and consumers increasingly sophisticated, as humanisation encourages premiumisation

Nestlé and Nutripro invest in domestic production as they compete for top

Modern grocery retailers benefit from mainstream appeal but internet retailing challenges by offering range and convenience

Good growth ahead as more dogs and cats become cherished pets

MARKET INDICATORS

MARKET DATA

SOURCES

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