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Learn moreMay 2020
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In 2020, cat food saw another year of dynamic growth in both retail volume and current value terms, as the cat population continued to rise from a lower base than the dog population. Population growth and urbanisation are two strong factors affecting sales of cat food.
As in dog food, premiumisation is a key trend in cat food. Premium brands tout their nutritional benefits, with these products attracting owners seeking to offer optimum nutrition alongside indulgence.
Cat treats has so far seen little interest in Chile. Few brands offer such products, which tend to be imported and face strong competition from non-edible catnip, with many viewing this as the quintessential cat treat.
Nestlé Chile remained the clear leader in cat food in value terms in 2019, supported by the good positioning of its various brands and widespread consumer trust and loyalty. The company has been able to break away from its competitors by promoting its range as offering high quality at affordable prices, particularly in the mid-priced segment with Purina Cat Chow.
At the beginning of 2019, Empresas Iansa launched wet cat food Trocitos en Salsa (pieces in sauce) under its well-known brand Felinnes. This followed the trend towards wet cat food, reflecting the fact that there is still room for growth in this category, as the percentage of wet cat food compared with dry cat food is lower than in other countries, for example those in Europe, which many companies in Chile see as an opportunity for growth.
Although modern grocery retailers accounted for the largest share of distribution in cat food in Chile in 2020, it saw a value share decline, as e-commerce saw another year of share growth. Chilean consumers are used to buying online via web or smartphone applications, for example via Cornershop, UberEats and Rappi.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Chile market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.