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Country Report

Cat Food in

Cat Food in Chile

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers continue to search for premium products

Cat owners continue to trade-up from mid-priced to premium brands, although the offer remains limited when compared with dog food. While there is a retail focus on dog food, there are opportunities for cat-only stores.

Limited offer of cat treats

Snacks and other treats remains a weak spot in cat food in Chile. Few brands offer such products, which tend to be imported and limited to catnip, which is regarded as the quintessential cat treat.

Adoption has limited effect on cat ownership

Cat adoption is the way forward in Chile, with new ownership and pet care laws and registration requirements encouraging individuals to rethink their relationships with their pets. Overall adoption numbers are rising, supported by legislation and not-for-profit organisations’ adoption and socialisation efforts.

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nestlé Chile’s clear leadership of cat food in 2017 is supported by the good positioning and high acceptance of various brands. The company has been able to break away from competitors by capitalising on its offer of good quality cat food at affordable prices, particularly in the mid-priced segment with Purina Cat Chow.

Nutripro gains ground through Master Cat

In a move that shows the increasing importance of pet care for consumers and companies in Chile, Nutripro opened new production facilities in late 2017. The aim is to maximise capabilities and be prepared to respond to the growing demand for pet food.

Royal Canin continues to lose out in premium cat food

Royal Canin, one of the most established brands in premium dry cat food, continues to feel the effects of growing competition. While the entry of new premium brands has been relatively slow in cat food, staples like Royal Canin have suffered as competitors seek to change consumer perceptions and provide innovation.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Chile?
What are the major brands in Chile?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Chile - Category analysis

HEADLINES

PROSPECTS

Consumers continue to search for premium products

Limited offer of cat treats

Adoption has limited effect on cat ownership

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nutripro gains ground through Master Cat

Royal Canin continues to lose out in premium cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers continue to search for premium products

Limited offer of cat treats

Adoption has limited effect on cat ownership

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nutripro gains ground through Master Cat

Royal Canin continues to lose out in premium cat food

Samples

Overview

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Table of Contents

Cat Food in Chile - Category analysis

HEADLINES

PROSPECTS

Consumers continue to search for premium products

Limited offer of cat treats

Adoption has limited effect on cat ownership

COMPETITIVE LANDSCAPE

Nestlé Chile captures consumer preferences

Nutripro gains ground through Master Cat

Royal Canin continues to lose out in premium cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Pet care in Chile gains sophistication

Consolidation in some categories, but more room for development in others

Mid-priced brands maintain leadership

Pet care distribution continues to see reorganisation

Bright outlook for pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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