Treats are typically associated more strongly with dogs than cats, however, value sales are expected to see some growth over the next five years. The lack of popularity of treats is due to veterinary professionals recommending that these foods make up a minimal part of the cat’s total caloric intake.
Pet experts recommend that cats should have a diet that consists of both dry and wet food. Both have their distinct advantages, with wet food playing the role of hydration for the cat and being less dense calorie wise.
Euromonitor data shows that economy cat food, both wet and dry, is expected to see a decline over the next five years. This is the result of a shift towards mid-priced or premium cat food amidst the humanisation trend being seen in pet care.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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