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Country Report

Cat Food in

Cat Food in Taiwan

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Independent young women support increasing ownership of cats

Independent young women comprise the main group of cat owners in Taiwan, as they tend to live in apartments which may dictate that they are not permitted to keep pets or make noise. Therefore, the general quiet nature of cats and their overall cleanliness mean that it is easier to keep them in apartments without detection.

Increasing demand for more functional premium food

Cats tend to be more fastidious in the type of food they consume compared to dogs, and do not always drink enough water. While mid-priced dry cat food continued to hold the highest volume share within the category, sales of wet cat food continued to strengthen over the review period as this type of food allows the cat to take in greater water content.

Content marketing to support owners’ understanding of cats’ requirements

With the increasing popularity of internet retailing in Taiwan, especially amongst the younger tech-savvy generation, content marketing has become extremely important when selling cat food compared to dog food, because of the strong growth in the cat population and steady uptake in cat ownership towards the end of the review period. With a gradual move towards premiumisation in cat food, owners want to fully understand what they are purchasing and the main reasons why they should be purchasing a certain product.

COMPETITIVE LANDSCAPE

Greater demand for health-positioned food amongst some cat owners

Although many cat owners in Taiwan perceive that food with a natural positioning is healthier for their cats, or they might prefer to prepare fresh food for their cats rather than purchase commercial food, busy lifestyles amongst the core consumer group, young women, dictate that prepared food now dominates the percentage of total consumption. Therefore, some consumers search for premium products that they believe can offer their cats the correct nutrition such as Royal Canin, Hill’s Science Diet and Purina Mon Petit.

Multinationals Mars and Hill’s continue to lead cat food

Cat food continues to be led overall by Mars Inc, which offers popular mid-priced wet and dry cat food Whiskas, and Hill's Pet Nutrition Inc, with its premium dry cat food brand Hill's Science Diet, supporting the fact that mid-priced and premium dry cat food hold the largest combined volume share in the overall category. Whiskas enjoys wide distribution within pet shops and modern grocery retailers, in addition to strong marketing, while Hill’s Science Diet is known for its sales though veterinary clinics due to its premium and specific image.

New premium launches made with quinoa to offer health positioning

Taiwanese company RealPower Nutrition Corporation launched a new brand in September 2018 called Real Nature, which specifically targets cats’ health. The new series provides grain-free cat food with organic quinoa, which is also a very popular super food seen more in human food in Taiwan.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Independent young women support increasing ownership of cats

Increasing demand for more functional premium food

Content marketing to support owners’ understanding of cats’ requirements

COMPETITIVE LANDSCAPE

Greater demand for health-positioned food amongst some cat owners

Multinationals Mars and Hill’s continue to lead cat food

New premium launches made with quinoa to offer health positioning

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2014-2019
Table 2 Cat Population 2014-2019
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 1 Cat Food by Price Band
Table 4 Sales of Cat Food by Category: Volume 2014-2019
Table 5 Sales of Cat Food by Category: Value 2014-2019
Table 6 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 7 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 10 NBO Company Shares of Cat Food: % Value 2014-2018
Table 11 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 12 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 13 Distribution of Cat Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan

Young professionals comprise important consumer group for pet care

Multinationals continue to lead fragmented environment, with more owners turning to prepared food

Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers

Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

Table 18 Pet Populations 2014-2019

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2014-2019
Table 20 Sales of Pet Care by Category: Value 2014-2019
Table 21 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Pet Food: % Value 2014-2018
Table 24 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 28 Distribution of Pet Care by Format: % Value 2014-2019
Table 29 Distribution of Pet Care by Format and Category: % Value 2019
Table 30 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cat Food in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Independent young women support increasing ownership of cats

Increasing demand for more functional premium food

Content marketing to support owners’ understanding of cats’ requirements

COMPETITIVE LANDSCAPE

Greater demand for health-positioned food amongst some cat owners

Multinationals Mars and Hill’s continue to lead cat food

New premium launches made with quinoa to offer health positioning

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Independent young women support increasing ownership of cats

Increasing demand for more functional premium food

Content marketing to support owners’ understanding of cats’ requirements

COMPETITIVE LANDSCAPE

Greater demand for health-positioned food amongst some cat owners

Multinationals Mars and Hill’s continue to lead cat food

New premium launches made with quinoa to offer health positioning

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rising pet humanisation trend in Taiwan

Young professionals comprise important consumer group for pet care

Multinationals continue to lead fragmented environment, with more owners turning to prepared food

Internet retailing gains ground but fails to overtake pet shops and modern grocery retailers

Pet care to mature but continue recording strong performance over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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