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Country Report

Cat Food in

Cat Food in Taiwan

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Female cat owners drive demand for wet cat food

Young female cat owners are key drivers of demand for cat food in Taiwan, and are more likely to spend more on all facets of cat ownership from food to accessories and treats. Young female cat owners typically follow Japanese trends closely and seek cute products, many of which carry a much higher price tag.

Taiwan experiences a jump in cat ownership

Cat ownership recorded strong growth in Taiwan in recent years. Official statistics released every second year showed that cat numbers grew at a rapid rate of 29% between 2015 and 2017, with further strong growth set for 2018.

COMPETITIVE LANDSCAPE

Brand loyalty remains high in cat food

Brand loyalty for cat food remained significantly higher than for other pet food. There is a well ingrained perception that cats are very fussy eaters, and pet owners fear switching brands is case their cat is no longer willing to eat.

More expensive international brands dominate cat food

Cat food in Taiwan remained dominated by international players in 2017. The population group that makes up a large proportion of cat owners – young women – is a group that often prefers to shop at pet stores.

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Samples

Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Female cat owners drive demand for wet cat food

Taiwan experiences a jump in cat ownership

COMPETITIVE LANDSCAPE

Brand loyalty remains high in cat food

More expensive international brands dominate cat food

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 12 NBO Company Shares of Cat Food: % Value 2013-2017
Table 13 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 14 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 15 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 17 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Changing attitudes to pets boost sales

Female consumers fuel growth

Companies shift focus to better products

Internet retailing grows in importance

Key pet care fundamentals will drive strong growth

MARKET INDICATORS

Table 19 Pet Populations 2013-2018

MARKET DATA

Table 20 Sales of Pet Food by Category: Volume 2013-2018
Table 21 Sales of Pet Care by Category: Value 2013-2018
Table 22 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Pet Food: % Value 2013-2017
Table 25 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 26 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 27 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 28 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 29 Distribution of Pet Care by Format: % Value 2013-2018
Table 30 Distribution of Pet Care by Format and Category: % Value 2018
Table 31 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 32 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 33 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 35 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Female cat owners drive demand for wet cat food

Taiwan experiences a jump in cat ownership

COMPETITIVE LANDSCAPE

Brand loyalty remains high in cat food

More expensive international brands dominate cat food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Female cat owners drive demand for wet cat food

Taiwan experiences a jump in cat ownership

COMPETITIVE LANDSCAPE

Brand loyalty remains high in cat food

More expensive international brands dominate cat food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Changing attitudes to pets boost sales

Female consumers fuel growth

Companies shift focus to better products

Internet retailing grows in importance

Key pet care fundamentals will drive strong growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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