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Country Report

Cat Food in

Cat Food in Taiwan

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for cat food continues to increase, in line with a higher and growing percentage of cat ownership influenced by social media and cat adoption trends

Volume sales of cat food in Taiwan grew by double digits in 2020 for the fourth consecutive year, in line with double-digit growth in the number of Taiwanese households that own a cat, an increase of more than 200% compared to the number of cats owned at the start of the review period. In all, the cat population reportedly reached nearly a million in 2020.

Growing understanding leads to higher demand for wet cat food and grain-free products

Wet cat food and meat-based dry food are both gaining traction in Taiwan. Demand for wet cat food continues to grow as pet owners become more aware of the need to provide their cats with sufficient hydration; hydration is especially an issue for cats because they tend to be more fastidious about what type of food they consume compared to dogs, and do not always drink enough water.

Demand for cat food with natural positioning increases, but high prices create a possible ceiling for the more premium products

Cat owners increasingly treat their cats as family members and want their cats to eat healthier food; many such owners perceive that brands with a natural positioning are a preferable choice for them. However, some brands with natural positioning that have entered the Taiwan market, have not generated as many sales as they expected.

COMPETITIVE LANDSCAPE

Mars maintains its lead on the strength of its popular mid-priced wet and dry cat food

Mars continued to be the leading player in cat food in 2019, riding on the strength of its popular mid-priced wet and dry cat food brand, Whiskas and its premium dry cat food brand, Royal Canin. Hill’s Pet Nutrition maintained its second position – albeit at some distance – with Hill’s Science Diet, its highly regarded premium dry cat food.

High demand for premium wet cat food brings more brands into that segment, while all newer brands increasingly use live streaming to generate interest and sales

As demand for premium wet cat food continues to rise by double digits, new premium wet cat food brands have entered the Taiwan market with higher prices and premium packaging to attract a share of consumers looking for premium products. The trend is expected to drive up the price ceiling in the future.

Customisation and subscriptions are a growing trend among Taiwanese cat owners

Customisation and subscriptions are a growing trend in Taiwan, which is reflected in the success of the Taiwanese brand, nu4PET, and the Catcatmed e-commerce platform, both of which allow pet owners to purchase customised pet food that suits their pets’ particular nutrient needs depending on their such factors as their age, activity level, size and the like. Unlike nu4PET, which offers food for dogs and cats, Catcatmed’s online platform is devoted exclusively to cat food.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Taiwan?
What are the major brands in Taiwan?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for cat food continues to increase, in line with a higher and growing percentage of cat ownership influenced by social media and cat adoption trends

Growing understanding leads to higher demand for wet cat food and grain-free products

Demand for cat food with natural positioning increases, but high prices create a possible ceiling for the more premium products

COMPETITIVE LANDSCAPE

Mars maintains its lead on the strength of its popular mid-priced wet and dry cat food

High demand for premium wet cat food brings more brands into that segment, while all newer brands increasingly use live streaming to generate interest and sales

Customisation and subscriptions are a growing trend among Taiwanese cat owners

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to see strong growth, with rising demand for both pet food and pet products in 2020

Tech- and Internet-savvy millennials make strong targets for pet care players, especially for small and emerging brands offering innovative new products

Multinationals maintain their leading value shares in pet care overall with their strength in pet food, but domestic players are the major force in pet products

Value sales of pet care through e-commerce in Taiwan now account for approximately a quarter of total sales

Current value growth is set to exceed the review period CAGRs in all pet care categories over the forecast period, while pet food volume continues to slow down

MARKET INDICATORS

Table 18 Pet Populations 2015-2020

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cat Food in Taiwan

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Executive Summary

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PROSPECTS

Demand for cat food continues to increase, in line with a higher and growing percentage of cat ownership influenced by social media and cat adoption trends

Growing understanding leads to higher demand for wet cat food and grain-free products

Demand for cat food with natural positioning increases, but high prices create a possible ceiling for the more premium products

COMPETITIVE LANDSCAPE

Mars maintains its lead on the strength of its popular mid-priced wet and dry cat food

High demand for premium wet cat food brings more brands into that segment, while all newer brands increasingly use live streaming to generate interest and sales

Customisation and subscriptions are a growing trend among Taiwanese cat owners

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Overview

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Table of Contents

Cat Food in Taiwan - Category analysis

HEADLINES

PROSPECTS

Demand for cat food continues to increase, in line with a higher and growing percentage of cat ownership influenced by social media and cat adoption trends

Growing understanding leads to higher demand for wet cat food and grain-free products

Demand for cat food with natural positioning increases, but high prices create a possible ceiling for the more premium products

COMPETITIVE LANDSCAPE

Mars maintains its lead on the strength of its popular mid-priced wet and dry cat food

High demand for premium wet cat food brings more brands into that segment, while all newer brands increasingly use live streaming to generate interest and sales

Customisation and subscriptions are a growing trend among Taiwanese cat owners

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to see strong growth, with rising demand for both pet food and pet products in 2020

Tech- and Internet-savvy millennials make strong targets for pet care players, especially for small and emerging brands offering innovative new products

Multinationals maintain their leading value shares in pet care overall with their strength in pet food, but domestic players are the major force in pet products

Value sales of pet care through e-commerce in Taiwan now account for approximately a quarter of total sales

Current value growth is set to exceed the review period CAGRs in all pet care categories over the forecast period, while pet food volume continues to slow down

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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