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Learn moreMay 2020
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Volume sales of cat food in Taiwan grew by double digits in 2020 for the fourth consecutive year, in line with double-digit growth in the number of Taiwanese households that own a cat, an increase of more than 200% compared to the number of cats owned at the start of the review period. In all, the cat population reportedly reached nearly a million in 2020.
Wet cat food and meat-based dry food are both gaining traction in Taiwan. Demand for wet cat food continues to grow as pet owners become more aware of the need to provide their cats with sufficient hydration; hydration is especially an issue for cats because they tend to be more fastidious about what type of food they consume compared to dogs, and do not always drink enough water.
Cat owners increasingly treat their cats as family members and want their cats to eat healthier food; many such owners perceive that brands with a natural positioning are a preferable choice for them. However, some brands with natural positioning that have entered the Taiwan market, have not generated as many sales as they expected.
Mars continued to be the leading player in cat food in 2019, riding on the strength of its popular mid-priced wet and dry cat food brand, Whiskas and its premium dry cat food brand, Royal Canin. Hill’s Pet Nutrition maintained its second position – albeit at some distance – with Hill’s Science Diet, its highly regarded premium dry cat food.
As demand for premium wet cat food continues to rise by double digits, new premium wet cat food brands have entered the Taiwan market with higher prices and premium packaging to attract a share of consumers looking for premium products. The trend is expected to drive up the price ceiling in the future.
Customisation and subscriptions are a growing trend in Taiwan, which is reflected in the success of the Taiwanese brand, nu4PET, and the Catcatmed e-commerce platform, both of which allow pet owners to purchase customised pet food that suits their pets’ particular nutrient needs depending on their such factors as their age, activity level, size and the like. Unlike nu4PET, which offers food for dogs and cats, Catcatmed’s online platform is devoted exclusively to cat food.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Taiwan market research report includes:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.