Over the review period, changes to legislation in Belgium around registering pet ownership and compulsory sterilisation did not cause a dramatic decline on the cat population, with annual numbers slightly rising year-on-year. Sterilisation was enforced not to influence the percentage of households owning a cat, but to reduce the street cat population.
Cat treats and mixers will show the highest current value growth in 2021, followed by premium dry cat food, as the humanisation trend leads pet owners to indulge their pets with treats and higher-quality food. During lockdown they have had more time to spend with their pets and many people used the opportunity to train, play with, or encourage greater interaction with their cats.
Premium dry cat food will register strong current value growth in 2021; dry cat food is traditionally preferred by Belgian cat owners as it is easy and convenient to use. Meanwhile, wet cat food is typically seen as a complementary part of the diet, although the share of this category is relatively high in comparison with dry cat food.
Due to rising urbanisation, Belgian cats are increasingly becoming indoor based, with fewer owners allowing their cats to roam outside. The rise of indoor cats will result in more spent on cat entertainment, with owners wanting to buy toys and products to keep their cat busy and happy in the household.
Cat treats and wet cat food are considered the most profitable categories of all pet food categories and will be a key focus for most players in the coming years to boost the value of their product assortment. Despite dry food holding a higher share and traditionally being the staple cat food choice, the share of wet cat food is relatively high, and the category is set to become more of a staple, rather than just a complementary product.
Over the forecast period, it is expected that players will increasingly turn to insect protein to develop new products in cat food. In Belgium, the government is encouraging the production of insects for food and gives advice and additional resources to local producers following this trend.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Cat Food research and analysis database.
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