More Egyptian households have cats than dogs, and having accelerated during 2020, the rate of growth in the country’s feline population will remain stable during 2021. COVID-19 is the main driver of this growth: With consumers spending more time at home during 2020, interest in cat ownership grew – particularly among families with children – and this trend will persist into 2021.
Premium wet and, to a lesser extent, premium dry offerings dominate retail current value sales of cat food. Nestlé Purina PetCare Co continues to lead cat food during 2020, with its Friskies brand particularly popular.
E-commerce began to grow in popularity in cat food during 2020, as lockdown measures led to owners spending more time at home, which encouraged more of them to shop online for cat food. This was particularly the case for affluent consumers.
Growth in retail current value sales of cat food is set to accelerate sharply during the early part of forecast period and remain elevated for the remainder of it. Mid-priced and premium wet and dry brands will continue to dominate retail current value sales, with very limited demand for economy options.
Leaders Nestlé Purina PetCare Co and Royal Canin SA are likely to face a more significant challenge from local manufacturers during the forecast period. Such local players as Megma, Alfa and Belcando are working to improve the quality of their offerings in order to exploit the cost advantage that the country’s import tariffs provide them with.
E-commerce will continue to grow in importance as a distribution channel for cat food during the forecast period, as internet access becomes cheaper and faster, smartphones become come to ubiquitous, local consumers become ever-more comfortable shopping online and the country’s e-commerce infrastructure continues to mature. Moreover, grocery retail chains like Carrefour are expanding rapidly, opening more outlets in smaller urban centres and smaller stores in large cities like Cairo and Alexandria.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Cat Food research and analysis database.
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