Competitive Landscape
Top Companies Consolidate Lead through Strategic Brand Diversification and Distribution
The cat food landscape in Vietnam is highly concentrated, with the top two manufacturers commanding over half the market share. Perfect Companion (Vietnam) Co Ltd holds the largest share, increasing from 22% in 2021 to 27% in 2025, reflecting consistent growth driven by its flagship Me-O brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Vietnam?
- Which are the leading brands in Cat Food in Vietnam?
- How are products distributed in Cat Food in Vietnam?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Vietnam - Category analysis
Key Data Insights
Strong Growth Driven by Premium and Multifunctional Products
Strong Growth Driven by Premium and Multifunctional Products
Dry Cat Food Dominates, with Cat Treats and Mixers Showing Dynamic Growth
Companies Leverage Premiumisation Trend to Capture a Wider Audience
Cat Food to Continue Growth as Consumers Prioritise Nutrition
Multifunctional Treats and Ai-Enabled Health Monitoring to Reshape Pet Care
Direct-To-Consumer Models and Health Focus to Drive Competitive Advantage
Top Companies Consolidate Lead through Strategic Brand Diversification and Distribution
Pet Shops and Superstores Lead through Access and Variety
E-Commerce Platforms Captivate Consumers through Social Commerce and Promotions
Natural Core and Ciao Drive Premium and Multifunctional Innovation
Mars Petcare Leverages Shopee to Expand Digital Engagement and Sales
Pet Care in Vietnam - Industry Overview
Rising Incomes and Pet Humanisation Fuel Strong Growth in Premium Pet Care
Key Data Insights
Rising Incomes and Pet Humanisation Fuel Strong Growth in Premium Pet Care
Cat Food Leads in Value and Growth through Consumer Investment
Brands Shape Wellness Trend through Innovation and Trust
Local Disruptors to Transform Pet Food with Premium Fresh Offerings
Health Multifunctionality and Ai Innovation to Reshape Pet Care Offerings
Rising Incomes and Evolving Lifestyles to Drive Premiumisation and Expansion
Perfect Companion Vietnam Co Ltd Strengthens Lead Amid Rising Competition
Pet Shops and Superstores Reshape Retail Landscape with Accessibility and Variety
Shopee and Tiktok Shop Fuel E-Commerce Growth through Social Commerce and Livestreaming
Natural Core Drives Health and Wellness with Certified Organic Formulas
Ciao Innovates Multifunctional Treats, Merging Health Benefits with Enjoyment
Royal Canin Capitalises on Premiumisation with Tailored Nutrition and Wide Access
Country Reports Disclaimer
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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