There is a growing tendency in Colombia towards keeping cats as pets. Similar to smaller dog breeds, cats are easier to keep in smaller spaces.
There was an all-time high in animal adoptions in 2018 according to the Instituto de Bienestar y Protección Animal de Bogotá. This is indicative of the considerable interest in pet ownership in the country and rising awareness of the importance of reducing stray pet populations, where people are becoming interested in adopting older strays over and above young cats in order to provide them with a new home.
In the first quarter of 2018, the Presidential election resulted in stagnation in the economy. However, over the forecast period, cat food is expected to see dynamic growth, in excess of dog food, as cats will increasingly gain popularity.
Leading players Masterfoods and Nestlé have the highest value sales in dry cat food, typically the first choice for cat owners in Colombia. However, both Masterfoods and Nestlé are seeing their share in dry cat food eroded by dynamic competitors such as Contegral and Solla.
Staggeringly, industry sources suggest that one out of every 10 cats in Colombia has their own profile on Facebook, Twitter or YouTube. This perhaps shows the full extent of the humanisation trend and just how important digital-connection with consumers has now become.
Pet owners often view their cats as fussy eaters – certainly more so than dogs – which can encourage brand loyalty, in the belief that their pet will enjoy just one particular brand of cat food. This is a surprisingly common misconception, but new competitors in cat food often have to develop a strong strategy to convince cat owners to give their brand a try.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Colombia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.