Executive Summary

Apr 2019
Market displays signs of stabilisation

Even though consumer foodservice has proven rather resilient to the financial crisis compared to other sectors, it has still witnessed high losses since the onset of the recession in 2009, as Greeks shifted towards cooking at home and traded down to low-cost options when eating out. After its poor performance over the review period, the market started to show signs of recovery, witnessing an increase in value sales, transactions volume and number of outlets in 2018.

Consumers opt for high quality and new flavours at affordable prices

After several years of shifting away from full-service restaurants and fine dining in order to reduce their expenses, Greeks are starting to trade up in their fast food option, treating themselves with economy yet more premium fast food alternatives. As a result, limited-service restaurants posted the fastest growth in 2018, whilst the average spend per transaction witnessed a hike amidst the premiumisation trend.

Limited-service restaurants and coffee specialists are the big winners

In line with the shift to more affordable meal solutions and takeaway coffee, limited-service restaurants and specialist coffee and tea shops posted a strong performance in 2018. Gregory’s Microgevmata ranked first, followed by Mikel Cafe, Goody’s, Everest and Supply Unique.

Performance of independent players improves

Independent operators dominate the consumer foodservice market in Greece, accounting for the vast majority of outlets, value sales and transactions. After witnessing a poor performance over the review period, independent outlets posted a small rise in value sales and transactions volume in 2018, benefiting from the increased tourist influx and the relative stability of the local economy.

Stabilisation and limited growth expected, but not recovery

Consumer foodservice will register a small increase in current value sales, transactions volume and outlet numbers over 2018-2023, benefiting from the rise in tourism in the country and the anticipated stability in the Greek economy. However, consumer foodservice is not expected to return to pre-crisis levels.

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Consumer Foodservice in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Foodservice by Location industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Foodservice by Location in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Foodservice by Location in Greece?
  • Which foodservice outlet location is the largest (retail, travel, leisure, lodging, stand alone) in Greece?
  • What are the major developments in contract or managed foodservice in Greece??
  • What is the most popular location type for fast food, full-service restaurants and café/bars in Greece?
  • How are domestic outlets faring against multinationals in non free-standing locations?
  • How does the average transaction price vary in standalone locations vs. those in semi-captive locations such as retail, lodging, leisure or travel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Consumer Foodservice in Greece

EXECUTIVE SUMMARY

Market displays signs of stabilisation
Consumers opt for high quality and new flavours at affordable prices
Limited-service restaurants and coffee specialists are the big winners
Performance of independent players improves
Stabilisation and limited growth expected, but not recovery

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cafés/Bars in Greece

HEADLINES

PROSPECTS

Healthy-eating trend favours juice/smoothie bars
Specialist coffee and tea shops drive growth
Tourism benefits bars/pubs

COMPETITIVE LANDSCAPE

Independent players dominate the category
Sales of chained coffee specialists are on the rise
Online ordering is gaining pace

CATEGORY DATA

Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice By Location in Greece

HEADLINES

PROSPECTS

Travel is gathering pace amidst boom in tourism
Increased tourist influx favours lodging
Retail sees a positive performance

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 35 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 41 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 47 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 53 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 59 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Full-Service Restaurants in Greece

HEADLINES

PROSPECTS

Full-service restaurants sees improved performance
Greeks are experimenting with new flavours
Popularity of North American full-service restaurants increases

COMPETITIVE LANDSCAPE

Traditional Greek full-service restaurants (tavernas) are losing ground
Modern Greek full-service restaurants are on the rise
Chains only claim a fraction of sales

CATEGORY DATA

Table 101 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 102 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 103 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 104 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 105 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 106 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 107 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 108 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 109 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 110 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 111 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 112 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 113 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 114 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Self-Service Cafeterias in Greece

HEADLINES

PROSPECTS

Self-service cafeterias remains an underdeveloped channel in Greece
Rise in tourism benefits sales
High prices and negative consumer perceptions hinder growth

COMPETITIVE LANDSCAPE

Chained players dominate in terms of value sales
House Market remains the leader
Hondos Bros loses share

CATEGORY DATA

Table 115 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 116 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 117 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 118 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 119 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 120 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 121 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 122 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 123 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 124 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 125 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 126 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Street Stalls/Kiosks in Greece

HEADLINES

PROSPECTS

Koulouri outlets suffer from intense competition
Rise of limited-service restaurants hinders growth
Outdated outlets and offerings contribute to decline

COMPETITIVE LANDSCAPE

Independent operators compete on location, as chained players are absent
Location remains of key importance
Lack of investment hinders growth

CATEGORY DATA

Table 129 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 130 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 131 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 132 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 133 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 134 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 135 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 136 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 137 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 138 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 139 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 140 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Limited-Service Restaurants in Greece

HEADLINES

PROSPECTS

Trend for takeaway coffee gathers pace
Premium products at affordable prices drive demand
Convenience stores are on the rise

COMPETITIVE LANDSCAPE

Bakery products and coffee specialist operators are gaining share
Focus on healthy ingredients and premium quality
Online ordering witnesses significant growth

CATEGORY DATA

Table 141 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 142 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 143 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 144 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 145 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 146 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 147 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 148 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 149 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 150 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 151 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 152 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 153 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 154 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023