Even though consumer foodservice has proven rather resilient to the financial crisis compared to other sectors, it has still witnessed high losses since the onset of the recession in 2009, as Greeks shifted towards cooking at home and traded down to low-cost options when eating out. After its poor performance over the review period, the market started to show signs of recovery, witnessing an increase in value sales, transactions volume and number of outlets in 2018.
After several years of shifting away from full-service restaurants and fine dining in order to reduce their expenses, Greeks are starting to trade up in their fast food option, treating themselves with economy yet more premium fast food alternatives. As a result, limited-service restaurants posted the fastest growth in 2018, whilst the average spend per transaction witnessed a hike amidst the premiumisation trend.
In line with the shift to more affordable meal solutions and takeaway coffee, limited-service restaurants and specialist coffee and tea shops posted a strong performance in 2018. Gregory’s Microgevmata ranked first, followed by Mikel Cafe, Goody’s, Everest and Supply Unique.
Independent operators dominate the consumer foodservice market in Greece, accounting for the vast majority of outlets, value sales and transactions. After witnessing a poor performance over the review period, independent outlets posted a small rise in value sales and transactions volume in 2018, benefiting from the increased tourist influx and the relative stability of the local economy.
Consumer foodservice will register a small increase in current value sales, transactions volume and outlet numbers over 2018-2023, benefiting from the rise in tourism in the country and the anticipated stability in the Greek economy. However, consumer foodservice is not expected to return to pre-crisis levels.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Greece with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.